sure your message communicates simply and effectively,
within 3-5 seconds. You may only have half that
amount of time with some viewers, so keep it simple.
is usually viewed from distances of 25 to 500 feet.
Your message needs to be brief and easy to read.
colors with high contrast in both hue and
value. Contrasting colors work best when viewed
from a distance.
content to 7-10 words or less and be concise
to register quickly in the mind of a moving audience.
A great graphic is worth 1,000 words.
Type...Your Creative lettering should be simple,
clear and easy to read. Sans Serif works
careful with spacing between letters and between
words. Letters with too little spacing tend to merge
when viewed from a distance.
FAQ...If you are planning an ad campaign with
us, please review the
creative art FAQ.