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CPM IMPRESSION CALCULATORS
COST PER 1000 IMPRESSION TOOLS FOR TRUCK SIDE ADVERTISING

CPM Advertising Impressions

Calculate cost per 1000 Impressions on a Truck

 
It's about CPM

5 CPM CALCULATORS

Wrap Around Ad
Ad on Both Sides
Driver's Side Ad
Passenger's Side Ad
Tail Light Ad
 

CPM Calculators ...

TRUCKADS® CPM Impression calculators determine how many visual impressions are created per month, on a truck. The cost per 1000 impressions (CPM) is based on ad location, historical traffic data and hours driven.*

If you're an advertiser, ad agency or truck owner, the impression calculator tools on this page will help you make a more informed decision about buying and selling truckside ad space.

*CALCULATING IMPRESSIONS are based on USDOT historic national traffic count averages, ad location and total hours. For example, during an average 8 hour drive time day in the top 20 U.S. Media Markets, Daily Effective Circulation (DEC) totals approximately 66,000 for ads on both sides and the back of 1 truck, DEC totals approximately 55,000 for ads on both sides of 1 truck, DEC totals approximately 44,000 for an ad on the driver's side of 1 truck, DEC totals approximately 22,000 for an ad on the passenger's side of 1 truck and lastly, DEC totals approximately 32,000 for a tail light ad on 1 truck. (Note: Our method for determining impressions is not based on impressions per mile.)

How to Calculate CPM Impressions

Step 1: Insert hours driven for 1 truck in 1 day (day time and/or night time) for one or more "Daily Traffic Conditions.

Step 2: Insert the number of days 1 truck is driven in 1 month.

Step 3: Insert the total cost of the ad on 1 truck for 1 month.

Note: To calculate CPM Impressions for multiple trucks with the same ad type, insert averages per truck.

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WRAP AROUND AD
Both Sides and Back of 1 Truck

 

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

 
 
Step 1

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic
*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Insert Total Hours Per Day 1 2 3 4 5 6 7
6am to 6pm - >
6pm to 6am - >
 
Total Daily Impressions (1 Truck)
Step 2
Insert Total Days Driven Per Month
Average: 22 days for local. 26 days for long haul

1 Truck  

Total Monthly Impressions (1 Truck)

Step 3
Insert Total Cost Per Truck

1 Month  $

ANSWER
CPM Impressions
Per Truck, Per Month
See TRUCKADS® Rates

CPM
 
AD ON BOTH SIDES
Both Sides of 1 Truck

 

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

 
 
Step 1

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic
*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Insert Total Hours Per Day 1 2 3 4 5 6 7
6am to 6pm - >
6pm to 6am - >
 
Total Daily Impressions (1 Truck)
Step 2
Insert Total Days Driven Per Month
Average: 22 days for local. 26 days for long haul

1 Truck  

Total Monthly Impressions (1 Truck)

Step 3
Insert Total Cost Per Truck

1 Month  $

ANSWER
CPM Impressions
Per Truck, Per Month
See TRUCKADS® Rates

CPM
 
DRIVER'S SIDE AD
Driver's Side of 1 Truck

 

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

 
 
Step 1

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic
*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Insert Total Hours Per Day 1 2 3 4 5 6 7
6am to 6pm - >
6pm to 6am - >
 
Total Daily Impressions (1 Truck)
Step 2
Insert Total Days Driven Per Month
Average: 22 days for local. 26 days for long haul

1 Truck  

Total Monthly Impressions (1 Truck)

Step 3
Insert Total Cost Per Truck

1 Month  $

ANSWER
CPM Impressions
Per Truck, Per Month
See TRUCKADS® Rates

CPM
 
PASSENGER'S SIDE AD
Passenger's Side of 1 Truck

 

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

 
 
Step 1

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic
*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Insert Total Hours Per Day

1 2 3 4 5 6 7
6am to 6pm - >
6pm to 6am - >
 
Total Daily Impressions (1 Truck)
Step 2
Insert Total Days Driven Per Month
Average: 22 days for local. 26 days for long haul

1 Truck  

Total Monthly Impressions (1 Truck)

Step 3
Insert Total Cost Per Truck

1 Month  $

ANSWER
CPM Impressions
Per Truck, Per Month
See TRUCKADS® Rates

CPM
 
TAIL LIGHT AD
Back of 1 Truck

 

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

 
 
Step 1

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic
*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Insert Total Hours Per Day 1 2 3 4 5 6 7
6am to 6pm - >
6pm to 6am - >
 
Total Daily Impressions (1 Truck)
Step 2
Insert Total Days Driven Per Month
Average: 22 days for local. 26 days for long haul

1 Truck  

Total Monthly Impressions (1 Truck)

Step 3
Insert Total Cost Per Truck

1 Month  $

ANSWER
CPM Impressions
Per Truck, Per Month
See TRUCKADS® Rates

CPM
 
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