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CPM IMPRESSION CALCULATORS
COST PER 1000 IMPRESSION TOOLS FOR TRUCK SIDE ADVERTISING

CPM Advertising Impressions

Calculate cost per 1000 Impressions on a Truck

 
It's about CPM

5 CPM CALCULATORS

Wrap Around Ad
Ad on Both Sides
Driver's Side Ad
Passenger's Side Ad
Tail Light Ad
 

CPM Calculators ...

TRUCKADS® CPM Impression calculators determine how many visual impressions are created per month, on a truck. The cost per 1000 impressions (CPM) is based on ad location, historical traffic data and hours driven.*

If you're an advertiser, ad agency or truck owner, the impression calculator tools on this page will help you make a more informed decision about buying and selling truckside ad space.

*CALCULATING IMPRESSIONS are based on USDOT historic national traffic count averages, ad location and total hours. For example, during an average 8 hour drive time day in the top 20 U.S. Media Markets, Daily Effective Circulation (DEC) totals approximately 66,000 for ads on both sides and the back of 1 truck, DEC totals approximately 55,000 for ads on both sides of 1 truck, DEC totals approximately 44,000 for an ad on the driver's side of 1 truck, DEC totals approximately 22,000 for an ad on the passenger's side of 1 truck and lastly, DEC totals approximately 32,000 for a tail light ad on 1 truck. (Note: Our method for determining impressions is not based on impressions per mile.)

How to Calculate CPM Impressions

Step 1: Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions.

Step 2: Insert the number of days 1 truck is driven in 1 month.

Step 3: Insert the total cost of the ad on 1 truck for 1 month.

Note: To calculate CPM Impressions for multiple trucks with the same ad type, insert averages per truck.

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WRAP AROUND AD
Both Sides and Back of 1 Truck

 
   

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

Step 1   Insert Total Hours Per Day

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic

INSERT 1 2 3 4 5 6 7
Day Hours (6am to 6pm) - >
Night Hours (6pm to 6am) - >
 
Wrap Around Ad

Total Daily Impressions : 1 Truck 1 Day

*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Step 2   Insert Total Days Per Month
INSERT

Total Days Driven : 1 Truck 1 Month**

Wrap Around Ad

Total Monthly Impressions : 1 Truck 1 Month

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Step 3   Insert Total Cost Per Truck
INSERT

Your Total Cost : 1 Truck 1 Month*** $

ANSWER: Cost Per 1000 Impressions

1 Truck 1 Month

***Total cost for TRUCK ADS® Per Truck, Per Month. See Our AD Rates

 
AD ON BOTH SIDES
Both Sides of 1 Truck

 
   

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

Step 1   Insert Total Hours Per Day

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic

INSERT 1 2 3 4 5 6 7
Day Hours (6am to 6pm) - >
Night Hours (6pm to 6am) - >
 
Ad on Both Sides

Total Daily Impressions : 1 Truck 1 Day

*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Step 2   Insert Total Days Per Month
INSERT

Total Days Driven : 1 Truck 1 Month**

Ad on Both Sides

Total Monthly Impressions : 1 Truck 1 Month

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Step 3   Insert Total Cost Per Truck
INSERT

Your Total Cost : 1 Truck 1 Month*** $

ANSWER: Cost Per 1000 Impressions
1 Truck 1 Month

***Total cost for TRUCK ADS® Per Truck, Per Month. See Our AD Rates
 
DRIVER'S SIDE AD
Driver's Side of 1 Truck

 
   

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

Step 1   Insert Total Hours Per Day

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic

INSERT 1 2 3 4 5 6 7
Day Hours (6am to 6pm) - >
Night Hours (6pm to 6am) - >
 
Driver's Side Ad

Total Daily Impressions : 1 Truck 1 Day

*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Step 2   Insert Total Days Per Month
INSERT

Total Days Driven : 1 Truck 1 Month**

Driver's Side Ad

Total Monthly Impressions : 1 Truck 1 Month

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Step 3   Insert Total Cost Per Truck
INSERT

Your Total Cost : 1 Truck 1 Month*** $

ANSWER: Cost Per 1000 Impressions

1 Truck 1 Month

***Total cost for TRUCK ADS® Per Truck, Per Month. See Our AD Rates

 
PASSENGER'S SIDE AD
Passenger's Side of 1 Truck

 
   

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

Step 1   Insert Total Hours Per Day

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic

INSERT 1 2 3 4 5 6 7
Day Hours (6am to 6pm) - >
Night Hours (6pm to 6am) - >
 
Passenger's Side Ad

Total Daily Impressions : 1 Truck 1 Day

*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Step 2   Insert Total Days Per Month
INSERT

Total Days Driven : 1 Truck 1 Month**

Passenger's Side Ad

Total Monthly Impressions : 1 Truck 1 Month

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Step 3   Insert Total Cost Per Truck
INSERT

Your Total Cost : 1 Truck 1 Month*** $

ANSWER: Cost Per 1000 Impressions

1 Truck 1 Month

***Total cost for TRUCK ADS® Per Truck, Per Month. See Our AD Rates

 
TAIL LIGHT AD
Back of 1 Truck

 
   

Monthly Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day*

Step 1   Insert Total Hours Per Day

1. Markets Top 20 Population 3.6 to 20.9 million
2. Markets 21 - 50 Population 1.7 to 3.17 million
3. Markets 51 - 100 Population 0.8 to 171 million
4. Markets 101 - 150 Population 0.39 to 0.77 million
5. Markets 151 - Smallest Population 0.01 to 0.39 million
6. Interstate and Intermediate Highways - Medium traffic
7. Interstate and Intermediate Highways - High traffic

INSERT 1 2 3 4 5 6 7
Day Hours (6am to 6pm) - >
Night Hours (6pm to 6am) - >
 
Tail Light Ad

Total Daily Impressions : 1 Truck 1 Day

*Commercial drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.

Step 2   Insert Total Days Per Month
INSERT

Total Days Driven : 1 Truck 1 Month**

Tail Light Ad

Total Monthly Impressions : 1 Truck 1 Month

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Step 3   Insert Total Cost Per Truck
INSERT

Your Total Cost : 1 Truck 1 Month*** $

ANSWER: Cost Per 1000 Impressions

1 Truck 1 Month

***Total cost for TRUCK ADS® Per Truck, Per Month. See Our AD Rates

 
TRUCKADS® Banner Sign Store

We accept creative advertising for most products and services. We willingly promote most businesses on trucks and reserve the right to refuse advertising that is deemed in non-compliance with our ads trucking guidelines and community standards. Single item sellers, visit our FAQ page to learn how to do it yourself.

Please visit TRUCK ADS® Online iStore to shop for truck side banners and frames. Thank you for visiting TRUCKADS®

 
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