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CPM IMPRESSION CALCULATORS
COST PER 1000 IMPRESSION TOOLS FOR TRUCK SIDE ADVERTISING

It's fun. It's free. See Your Ad on a Truck

CPM Advertising Impressions

Human Eyeball

Calculate cost per 1000 Impressions on a Truck

 
It's about CPM

5 CPM CALCULATORS

Wrap Around Ad
Ad on Both Sides
Driver's Side Ad
Passenger's Side Ad
Tail Light Ad
 

CPM Calculators ...

TRUCKADS® CPM Impression calculators determine how many visual impressions are created per month, on a truck. The cost per 1000 impressions (CPM) is based on ad location, historical traffic data and hours driven.*

If you're an advertiser, ad agency or truck owner, the impression calculator statistic tools on this page will help you make a more informed decision about buying and selling truckside ad space.

*TRUCKADS® IMPRESSION CALCULATIONS are based on USDOT historic national traffic count averages, ad location on the truck and total hours driven per day. For example: during an average 8 hour drive time day in the top 20 U.S. Media Markets, Daily Effective Circulation (DEC) totals approximately 66,000 for ads on both sides and the back of 1 truck.

How to Calculate CPM Impressions

Step 1: Insert hours driven for 1 truck in 1 day, in one of the 5 AD TYPES and 5 MARKET GROUPS shown below.

Step 2: Insert the number of days 1 truck is driven in 1 month.

Step 3: Insert the total cost of the ad on 1 truck for 1 month, then click "Calculate CPM".

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1

WRAP AROUND AD
Both Sides and Back of 1 Truck

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MONTHLY Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day

  Markets Grouped By Population Size
Step 1

1)  Click for Top 20 Markets    20.9 down to 3.6 million people
2)  Click for Markets 21 - 50    3.59 down to 1.7 million people
3)  Click for Markets 51 - 100   1.69 down to 0.8 million people
4)  Click for Markets 101 - 150   799,999 down to 390,000 people
5)  Click for Markets 151 - Smallest   389,999 down to 10,000 people
Click to See All Markets and Population Sizes

  Choose a Market Size
Insert Total Hours PER DAY
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
1 2 3 4 5
6am to 6pm - >
6pm to 6am - >
 
Total DAILY Impressions (1 Truck)
Click for Total Button
Step 2
Insert Total Days Driven PER MONTH
Average: 22 days for local. 26 days for long haul

1 Truck  

Total MONTHLY Impressions (1 Truck)

 
Step 3

See Monthly Truck Advertising Rates

Insert Total Cost Per Truck

1 Month  $

ANSWER
Per Truck, Per Month

Total CPM Impressions    
  

2

ADS ON BOTH SIDES
Both Sides of 1 Truck

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MONTHLY Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day

  Markets Grouped By Population Size
Step 1

1)  Click for Top 20 Markets    20.9 down to 3.6 million people
2)  Click for Markets 21 - 50    3.59 down to 1.7 million people
3)  Click for Markets 51 - 100   1.69 down to 0.8 million people
4)  Click for Markets 101 - 150   799,999 down to 390,000 people
5)  Click for Markets 151 - Smallest   389,999 down to 10,000 people
Click to See All Markets and Population Sizes

  Choose a Market Size
Insert Total Hours PER DAY
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
1 2 3 4 5
6am to 6pm - >
6pm to 6am - >
 
Total DAILY Impressions (1 Truck)
Click for Total Button
Step 2
Insert Total Days Driven PER MONTH
Average: 22 days for local. 26 days for long haul

1 Truck  

Total MONTHLY Impressions (1 Truck)

Step 3

See Monthly Truck Advertising Rates

Insert Total Cost Per Truck

1 Month  $

ANSWER
Per Truck, Per Month

Total CPM Impressions    
  

3

DRIVER SIDE AD
Driver Side of 1 Truck

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MONTHLY Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day

  Markets Grouped By Population Size
Step 1

1)  Click for Top 20 Markets    20.9 down to 3.6 million people
2)  Click for Markets 21 - 50    3.59 down to 1.7 million people
3)  Click for Markets 51 - 100   1.69 down to 0.8 million people
4)  Click for Markets 101 - 150   799,999 down to 390,000 people
5)  Click for Markets 151 - Smallest   389,999 down to 10,000 people
Click to See All Markets and Population Sizes

  Choose a Market Size
Insert Total Hours PER DAY
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
1 2 3 4 5
6am to 6pm - >
6pm to 6am - >
 
Total DAILY Impressions (1 Truck)
Click for Total Button
Step 2
Insert Total Days Driven PER MONTH
Average: 22 days for local. 26 days for long haul

1 Truck  

Total MONTHLY Impressions (1 Truck)

Step 3

See Monthly Truck Advertising Rates

Insert Total Cost Per Truck

1 Month  $

ANSWER
Per Truck, Per Month

Total CPM Impressions    
  

4

PASSENGER SIDE AD
Passenger Side of 1 Truck

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MONTHLY Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day

  Markets Grouped By Population Size
Step 1

1)  Click for Top 20 Markets    20.9 down to 3.6 million people
2)  Click for Markets 21 - 50    3.59 down to 1.7 million people
3)  Click for Markets 51 - 100   1.69 down to 0.8 million people
4)  Click for Markets 101 - 150   799,999 down to 390,000 people
5)  Click for Markets 151 - Smallest   389,999 down to 10,000 people
Click to See All Markets and Population Sizes

  Choose a Market Size
Insert Total Hours PER DAY
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
1 2 3 4 5
6am to 6pm - >
6pm to 6am - >
 
Total DAILY Impressions (1 Truck)
Click for Total Button
Step 2
Insert Total Days Driven PER MONTH
Average: 22 days for local. 26 days for long haul

1 Truck  

Total MONTHLY Impressions (1 Truck)

Step 3

See Monthly Truck Advertising Rates

Insert Total Cost Per Truck

1 Month  $

ANSWER
Per Truck, Per Month

Total CPM Impressions    
  

5

TAIL LIGHT AD
Back of 1 Truck

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MONTHLY Impressions Calculator
Insert Total Hours Driven : 1 Truck for 1 Day

  Markets Grouped By Population Size
Step 1

1)  Click for Top 20 Markets    20.9 down to 3.6 million people
2)  Click for Markets 21 - 50    3.59 down to 1.7 million people
3)  Click for Markets 51 - 100   1.69 down to 0.8 million people
4)  Click for Markets 101 - 150   799,999 down to 390,000 people
5)  Click for Markets 151 - Smallest   389,999 down to 10,000 people
Click to See All Markets and Population Sizes

  Choose a Market Size
Insert Total Hours PER DAY
Solo drivers limited to 10 hours per day. Tandem drivers, 20 hours per day.
1 2 3 4 5
6am to 6pm - >
6pm to 6am - >
 
Total DAILY Impressions (1 Truck)
Click for Total Button
Step 2
Insert Total Days Driven PER MONTH
Average: 22 days for local. 26 days for long haul

1 Truck  

Total MONTHLY Impressions (1 Truck)

Step 3

See Monthly Truck Advertising Rates

Insert Total Cost Per Truck

1 Month  $

ANSWER
Per Truck, Per Month

Total CPM Impressions    
 
 
TRUCK SIDE AD GUIDELINES

We accept advertising for most products and services. We promote most types of businesses on trucks and reserve the right to refuse ads that are deemed in non-compliance with our ads trucking terms. Single item sellers, visit our FAQ page to learn how you can do it yourself.

 



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