Introduction |
The name and trademarks
of TRUCK ADS, LLC are valuable intellectual
property assets. Our trademark is important
because the TRUCKADS® and TRUCK ADS® mark serves
to identify us as a source of advertising services
on the sides of trucks as well as providing
products for the outdoor advertising industry.
This includes TRUCK ADS® Frame Kits and our
premium outdoor banners. Our trademarks provide
TRUCK ADS certain legal rights that can be lost
through inappropriate use or misuse. That is
why you must read and follow our trademark guidelines
below. See General Do's and Don'ts
Below
NOTICE: Follow these guidelines
carefully. Failure to follow these trademark
guidelines, subjects your company to potential
legal liability and immediate cancellation
as an affiliate or reseller.
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What are Trademarks |
A trademark is a
word, acronym, logo, logotype, name, symbol,
design, tagline, slogan or phrase that identifies
a product or service and distinguishes it from
similar products or services offered by others
involved in interstate commerce. Consequently,
TRUCK ADS trademarks are valuable because they
represent the standards of excellence and consistent
high quality associated with our services and
products.
For a list of TRUCK ADS trademarks, see
trademarks and nouns listed
below.
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Approved Graphic Links For Your Website
Selling TRUCKADS® INVISA-FRAME Kits
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If you sell TRUCKADS
Frame Kits, the following graphic links are
approved for you to install on your website.
Wholesale buyers who resell our products may
use the
Wholesale Links to educate their buyers
about the TRUCKADS® frame system. If you would
like to promote our products and receive a commission
from us instead of reselling our products, use
the
Affiliate Links to direct them to the TRUCKADS®
iStore.
Copy the html code
shown below the graphic you want to display
on your website page and paste it into your
html code on your website. TRUCKADS® graphics
must be at least 2" from your company name and
smaller than your company name. Use of these
graphics without the link is prohibited.
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Wholesale Buyer Links |
1.
Add this Graphic Link to Your Website

Graphic Size: 319px
X 98px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.truckads.com/billboard-media-frames.htm#top2"
title="More about TRUCKADS® INVISA-FRAME and
Banners"><img alt="TRUCKADS® Authorized Reseller
Link #1" border="0" src="https://www.truckads.com/sgt/images/pic2.gif"
width="319" height="98"></a> |
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2.
Add this Graphic Link to Your Website

Graphic Size: 141px
X 58px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.truckads.com/billboard-media-frames.htm#top2"
title="More about TRUCKADS® INVISA-FRAME and
Banners"><img alt="TRUCKADS® Authorized Reseller
Link #2" border="0" src="https://www.truckads.com/sgt/images/pic1.gif"
width="141" height="58"></a> |
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3.
Add this Graphic Link to Your Website

Graphic Size: 317px
X 87px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.truckads.com/billboard-media-frames.htm#top2"
title="More about TRUCKADS® INVISA-FRAME and
Banners"><img alt="TRUCKADS® Authorized Reseller
Link #3" border="0" src="https://www.truckads.com/sgt/images/pic4.gif"
width="317" height="87"></a> |
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4.
Add this Graphic Link to Your Website

Graphic Size: 218px
X 50px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.truckads.com/billboard-media-frames.htm#top2"
title="More about TRUCKADS® INVISA-FRAME and
Banners"><img alt="TRUCKADS® Authorized Reseller
Link #4" border="0" src="https://www.truckads.com/sgt/images/pic3.gif"
width="218" height="50"></a> |
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5.
Add this Graphic Link to Your Website

Graphic Size: 317px
X 87px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.truckads.com/billboard-media-frames.htm#top2"
title="More about TRUCKADS® INVISA-FRAME and
Banners"><img alt="TRUCKADS® Authorized Reseller
Link #5" border="0" src="https://www.truckads.com/sgt/images/pic6.gif"
width="317" height="87"></a> |
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6.
Add this Graphic Link to Your Website

Graphic Size: 218px
X 50px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.truckads.com/billboard-media-frames.htm#top2"
title="More about TRUCKADS® INVISA-FRAME and
Banners"><img alt="TRUCKADS® Authorized Reseller
Link #6" border="0" src="https://www.truckads.com/sgt/images/pic5.gif"
width="218" height="50"></a> |
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Affiliate Links |
7.
Add this Graphic Link to Your Website

Graphic Size: 141px
X 58px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.bannersignstore.com"
title="Visit TRUCK ADS® iStore"><img alt="TRUCKADS®
Affiliate Link #7" border="0" src="https://www.truckads.com/sgt/images/pic1.gif"
width="141" height="58"></a> |
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8.
Add this Graphic Link to Your Website

Graphic Size: 319px
X 98px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.bannersignstore.com"
title="Visit TRUCK ADS® iStore"><img border="0"
alt="TRUCKADS® Affiliate Link #8" src="https://www.truckads.com/sgt/images/pic2.gif"
width="319" height="98"></a> |
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9.
Add this Graphic Link to Your Website

Graphic Size: 218px
X 50px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.bannersignstore.com"
title="Visit TRUCK ADS® iStore"><img border="0"
alt="TRUCKADS® Affiliate Link #9" src="https://www.truckads.com/sgt/images/pic3.gif"
width="218" height="50"></a> |
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10.
Add this Graphic Link to Your Website

Graphic Size: 317px
X 87px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.bannersignstore.com"
title="Visit TRUCK ADS® iStore"><img border="0"
alt="TRUCKADS® Affiliate Link #10" src="https://www.truckads.com/sgt/images/pic4.gif"
width="317" height="87"></a> |
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11.
Add this Graphic Link to Your Website

Graphic Size: 218px
X 50px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.bannersignstore.com"
title="Visit TRUCK ADS® iSTORE"><img border="0"
alt="TRUCKADS® Affiliate Link #11" src="https://www.truckads.com/sgt/images/pic5.gif"
width="218" height="50"></a> |
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12.
Add this Graphic Link to Your Website

Graphic Size: 317px
X 87px
Copy and paste this html code into your website
where you want the graphic to show up
<a href="https://www.bannersignstore.com"
title="Visit TRUCK ADS® iSTORE"><img border="0"
alt="TRUCKADS® Affiliate Link #12" src="https://www.truckads.com/sgt/images/pic6.gif"
width="317" height="87"></a> |
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You May Also
Add the Following Popular Tool Links to Your
Website |
TRUCKADS® CPM Calculator
TRUCKADS® Visual Aid Tool |
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Why We Protect Our
Trademarks |
Without trademarks,
consumers would not be able to distinguish services
and products provided by various companies.
Businesses would not be able to build brand
names in the market place and stand apart from
their competitors. For these reasons, it is
important to understand the importance of TRUCK
ADS trademarks and what we and you must do to
protect them.
The owner of a valid trademark may prevent others
from using its mark for particular goods or
services and may recover monetary damages caused
by another's infringement. Trademarks must be
used properly and consistently, otherwise the
trademark risks becoming generic, making the
mark impossible to enforce. This is what happened
to the zipper, harmonica, cellophane, yo-yo
and kerosene trademarks. This is not going to
happen to TRUCKADS® or TRUCK ADS®.
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Always Use Trademarks
as an Adjective |
Always use trademarks
as an adjective, followed by the appropriate
noun (descriptors). Trademarks are adjectives
that describe a specific person, place or thing.
Using a trademark as an adjective avoids using
the trademark in a generic sense. In general,
a sentence should make sense with or without
the trademark. For a list of appropriate nouns,
see our trademark and nouns list.
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Examples |
Correct |
The
TRUCK ADS® look great on the side of
the truck and come in any size.
The
TRUCKADS® INVISA-FRAME Kit is easy to
install and change out.
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Unauthorized
and Incorrect |
TRUCK
ADS® look great on the side of the truck and
come in any size.
TRUCKADS
Frame Kits are easy to install and change out.
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Never Alter or Deceptively
Spell Federally Registered Trademarks |
Use the exact form
of TRUCK ADS trademarks. Never use the TRUCKADS®
or TRUCK ADS® trademark incorrectly. All
graphics designed with TRUCK ADS trademarks
are designed and provided by TRUCK ADS.
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Other Guidelines
for Our Trademarks |
Do
not use TRUCK ADS trademarks as a verb.
Do
not add prefixes or suffixes, numbers or symbols
as part of any TRUCK ADS trademark.
Do
not add prefixes or suffixes, numbers or symbols
as part of any TRUCK ADS trademark. |
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Never Use Trademarks
in Possessive Form |
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Examples |
Correct |
One
of TRUCKADS® services is to provide ads for
national ad campaigns. |
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Unauthorized
and Incorrect |
One
of TruckAds'® services is to provide ads for
national ad campaigns. |
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Always Use the
Proper Registration "®" or Symbol "™" |
The ® symbol must
be used with all of TRUCK ADS registered trademarks.
The trademarks in the body of any text and the
heading of any text must be followed by the
® symbol. If the formatted ® symbol is not available
to you, simply cut and paste the symbol from
this page into your website or word document
or you may place this html code
® into your page
and the symbol will appear. Do not include a
space before the trademark symbol or use italics
for the trademark symbol, regardless of the
format of text that precedes it. These are minimum
requirements for the use of our trademarks.
EXAMPLE OF MARK: TRUCKADS® AND TRUCK ADS®
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Examples |
Correct |
The
TRUCK ADS® Wrap Around Ad Program allow advertisers
many optional ad sizes.
Call
your local TRUCKADS® office today.
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Unauthorized
and Incorrect |
The
Truck Ads Wrap Around Ad Program allow advertisers
many optional ad sizes.
Call
your local TruckAds office today.
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Always Respect
Third-Party Trademarks |
TRUCK ADS respects
third-party trademarks. If you use another company's
trademarks including TRUCK ADS® or TRUCKADS®,
you must use the appropriate trademark symbol.
When third-party trademarks are mentioned and
there are no specific trademark
attribution guidelines in effect, always
use a generic third-party trademark attribution.
The Web site maintained by the third-party is
a good place to look for its trademark guidelines.
You need only mark the third-party trademark
if you have information that it is, in fact,
a trademark.
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Examples |
Correct |
IBM®
and THINK PAD® are registered trademarks of
International Business Machines.
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Correct |
TRUCKADS®
and TRUCK ADS® are registered trademarks of
TRUCK ADS. |
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Unauthorized
and Incorrect |
TRUCKADS
and TRUCK ADS are registered trademarks of TRUCK
ADS, LLC. |
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Always Give Proper
Trademark Attribution |
Proper attribution
must be given to trademarks. Attribution should
correspond to order mentioned in the text, with
attribution of registered trademarks appearing
first.
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Examples |
Correct |
Your
Company Name is the owner of your
trademark. All other trademarks are
the property of their respective owners.
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Trademarks and
Nouns List |
The nouns listed
below comprise the appropriate descriptors for
TRUCK ADS trademarks. All nouns in this list
represent generic descriptions of defined programs
and services offered by TRUCK ADS.
Please select a noun from this table that suits
the context in which the trademark is being
used. If you are not sure, call us for review.
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Examples |
Trademarks and Nouns listed here are appropriately
capitalized. |
TRUCK ADS®
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Frame Kits Banners
Services Wrap Around
Ad Super Side
Ad Semi-Trailer
Tail Light Ad |
TRUCKADS®
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Website Wrap Around
Ad Super Side
Ad Semi-Trailer
Tail Light Ad |
SECUR-TABS®
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Secondary Locking Device Fasteners |
ADVERTISING IN THE FAST LANE®
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Trucks |
THE INVISIBLE MEDIA FRAME SYSTEM®
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Banner and Frame System |
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General Do's
and Don'ts |
In addition to the
guidelines above, it is important that you abide
by the following "do's and don'ts" when using
TRUCK ADS trademarks in association with your
company's use of the TRUCK ADS® and TRUCKADS®
trademarks.
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Always use the
Trademark TRUCKADS® as One Word or TRUCK ADS®
as Two Words |
Never
use our trademarks incorrectly, such as TRUCKAD,
TRUCK AD, TRUCK ADZ, etc., on your website or
in advertising literature.
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Never use our
Trademarks or Deceptive Marks in an Internal
Hyperlink on your Website |
Do
not use TRUCKADS or TRUCK ADS with or without
other words to make a link pointing to another
page within your website. EXAMPLE: TRUCKADS,
TRUCK ADS, TRUCKAD FRAME, etc. Do not use any
of our trademarks for this.
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Never use our
Trademarks in a Title |
Do
not use TRUCKADS or TRUCK ADS with or without
other words in a title on your website or literature.
EXAMPLE: TRUCK ADS KITS COME WITH A LIFETIME
GUARANTEE. Do not use any of our trademarks
to do this.
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Never use Confusing
and Deceptive Variations of our Marks in Meta
Tags |
Unauthorized and
Incorrect
EXAMPLE: meta name="Description" content="Truck
Ads, truckad, truck ads, truck ads, truck ad"
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Never use Confusing
and Deceptive Variations of our Marks in Graphic
Names or Alt Tags |
Unauthorized and
Incorrect
EXAMPLE: alt=Truck Ad Kit
EXAMPLE: img src="Images/TruckAd_truck.gif
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You must have a
distinct name for your ad programs and services
that does not include any TRUCK ADS, LLC trademarks
as part of the name.
Never advertise
any ad program or service under a name that
is confusingly similar to a TRUCK ADS, LLC trademark.
Never place your
company name, trademarks, service marks or product
names next to a TRUCK ADS, LLC trademark on
website pages, packaging, disks, labels or advertisements.
If you are uncertain, please contact TRUCK ADS,
LLC for review.
Always display your
own name more prominently than any TRUCK ADS,
LLC trademark on website pages, advertisements
and brochures.
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TRUCK ADS® may modify the
TRADEMARK GUIDELINES from time
to time. It is your responsibility to check
back here for updates. Last updated February
7, 2017.
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