TRADEMARK USAGE
GUIDELINES FOR PROPER USE OF TRUCK ADS® TRADEMARKS

The name and trademarks of TRUCK ADS, LLC are valuable intellectual property assets. Our trademark is important because the TRUCKADS® and TRUCK ADS® mark serves to identify us as a source of advertising services on the sides of trucks as well as providing products for the outdoor advertising industry. This includes TRUCK ADS® Frame Kits and our premium outdoor banners. Our trademarks provide TRUCK ADS certain legal rights that can be lost through inappropriate use or misuse. That is why you must read and follow our trademark guidelines below. See General Do's and Don'ts Below

NOTICE: Follow these guidelines carefully. Failure to follow these trademark guidelines, subjects your company to potential legal liability and immediate cancellation as an affiliate or reseller.

A trademark is a word, acronym, logo, logotype, name, symbol, design, tagline, slogan or phrase that identifies a product or service and distinguishes it from similar products or services offered by others involved in interstate commerce. Consequently, TRUCK ADS trademarks are valuable because they represent the standards of excellence and consistent high quality associated with our services and products.

For a list of TRUCK ADS trademarks, see trademarks and nouns listed below.

Approved Graphic Links For Your Website
Selling TRUCKADS® INVISA-FRAME Kits

If you sell TRUCKADS Frame Kits, the following graphic links are approved for you to install on your website. Wholesale buyers who resell our products may use the Wholesale Links to educate their buyers about the TRUCKADS® frame system. If you would like to promote our products and receive a commission from us instead of reselling our products, use the Affiliate Links to direct them to the TRUCKADS® iStore.

Copy the html code shown below the graphic you want to display on your website page and paste it into your html code on your website. TRUCKADS® graphics must be at least 2" from your company name and smaller than your company name. Use of these graphics without the link is prohibited.

Without trademarks, consumers would not be able to distinguish services and products provided by various companies. Businesses would not be able to build brand names in the market place and stand apart from their competitors. For these reasons, it is important to understand the importance of TRUCK ADS trademarks and what we and you must do to protect them.

The owner of a valid trademark may prevent others from using its mark for particular goods or services and may recover monetary damages caused by another's infringement. Trademarks must be used properly and consistently, otherwise the trademark risks becoming generic, making the mark impossible to enforce. This is what happened to the zipper, harmonica, cellophane, yo-yo and kerosene trademarks. This is not going to happen to TRUCKADS® or TRUCK ADS®.

Always use trademarks as an adjective, followed by the appropriate noun (descriptors). Trademarks are adjectives that describe a specific person, place or thing. Using a trademark as an adjective avoids using the trademark in a generic sense. In general, a sentence should make sense with or without the trademark. For a list of appropriate nouns, see our trademark and nouns list.

TRUCK ADS® look great on the side of the truck and come in any size.
TRUCKADS Frame Kits are easy to install and change out.

Use the exact form of TRUCK ADS trademarks. Never use the TRUCKADS® or TRUCK ADS® trademark incorrectly. All graphics designed with TRUCK ADS trademarks are designed and provided by TRUCK ADS.

Do not use TRUCK ADS trademarks as a verb.

Do not add prefixes or suffixes, numbers or symbols as part of any TRUCK ADS trademark.

Do not add prefixes or suffixes, numbers or symbols as part of any TRUCK ADS trademark.

The ® symbol must be used with all of TRUCK ADS registered trademarks. The trademarks in the body of any text and the heading of any text must be followed by the ® symbol. If the formatted ® symbol is not available to you, simply cut and paste the symbol from this page into your website or word document or you may place this html code    ®    into your page and the symbol will appear. Do not include a space before the trademark symbol or use italics for the trademark symbol, regardless of the format of text that precedes it. These are minimum requirements for the use of our trademarks. EXAMPLE OF MARK: TRUCKADS® AND TRUCK ADS®

The TRUCK ADS® Wrap Around Ad Program allow advertisers many optional ad sizes.
Call your local TRUCKADS® office today.

The Truck Ads Wrap Around Ad Program allow advertisers many optional ad sizes.
Call your local TruckAds office today.

TRUCK ADS respects third-party trademarks. If you use another company's trademarks including TRUCK ADS® or TRUCKADS®, you must use the appropriate trademark symbol. When third-party trademarks are mentioned and there are no specific trademark attribution guidelines in effect, always use a generic third-party trademark attribution. The Web site maintained by the third-party is a good place to look for its trademark guidelines. You need only mark the third-party trademark if you have information that it is, in fact, a trademark.

IBM® and THINK PAD® are registered trademarks of International Business Machines.

Proper attribution must be given to trademarks. Attribution should correspond to order mentioned in the text, with attribution of registered trademarks appearing first.

Your Company Name is the owner of your trademark. All other trademarks are the property of their respective owners.

The nouns listed below comprise the appropriate descriptors for TRUCK ADS trademarks. All nouns in this list represent generic descriptions of defined programs and services offered by TRUCK ADS.

Please select a noun from this table that suits the context in which the trademark is being used. If you are not sure, call us for review.

TRUCK ADS®

TRUCKADS®

SECUR-TABS®

ADVERTISING IN THE FAST LANE®

THE INVISIBLE MEDIA FRAME SYSTEM®

In addition to the guidelines above, it is important that you abide by the following "do's and don'ts" when using TRUCK ADS trademarks in association with your company's use of the TRUCK ADS® and TRUCKADS® trademarks.

Never use our trademarks incorrectly, such as TRUCKAD, TRUCK AD, TRUCK ADZ, etc., on your website or in advertising literature.

Do not use TRUCKADS or TRUCK ADS with or without other words to make a link pointing to another page within your website. EXAMPLE: TRUCKADS, TRUCK ADS, TRUCKAD FRAME, etc. Do not use any of our trademarks for this.

Do not use TRUCKADS or TRUCK ADS with or without other words in a title on your website or literature. EXAMPLE: TRUCK ADS KITS COME WITH A LIFETIME GUARANTEE. Do not use any of our trademarks to do this.

Unauthorized and Incorrect
EXAMPLE: meta name="Description" content="Truck Ads, truckad, truck ads, truck ads, truck ad"

Unauthorized and Incorrect
EXAMPLE: alt=Truck Ad Kit
EXAMPLE: img src="Images/TruckAd_truck.gif

You must have a distinct name for your ad programs and services that does not include any TRUCK ADS, LLC trademarks as part of the name.

Never advertise any ad program or service under a name that is confusingly similar to a TRUCK ADS, LLC trademark.

Never place your company name, trademarks, service marks or product names next to a TRUCK ADS, LLC trademark on website pages, packaging, disks, labels or advertisements. If you are uncertain, please contact TRUCK ADS, LLC for review.

Always display your own name more prominently than any TRUCK ADS, LLC trademark on website pages, advertisements and brochures.

TRUCK ADS® may modify the TRADEMARK GUIDELINES from time to time. It is your responsibility to check back here for updates. Last updated February 7, 2017.