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COMPARE MEDIA RATES
WHAT MEDIA COSTS PER 1000 IMPRESSIONS VS. TRUCK ADVERTISING RATES

It's fun. It's free. See Your Ad on a Truck

There is a big cost difference between major media. The internet and direct mail cost per thousand impressions are considered the most expensive. While it is true, you get what you pay for; the big secret is how many impressions and the exposure you get for your ad dollars with TRUCK ADS® TRUCK MEDIA. How much do you pay for advertising? Compare CPM below.
TRUCK ADS® CPM Media Rates Comparison Chart
Media Rates Chart
Internet AD rates vary dramatically, are generally more expensive and therefore excluded.

Truck Media Offers More Value.
3 of our truck side ad programs cost less than $ 2.25 (CPM)*
*Cost Per 1000 Impressions (Based on a 4 month truck side ad campaign.)

Cost per 1000 impressions for other media rates are shown below. Average rates vary by market and media provider. You can see TRUCK ADS® truck advertising rates are dramatically lower than direct mail ad rates, magazine ad rates, TV ad rates, newspaper ad rates, radio ad rates, billboard ad rates and bus ad rates.

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COMPARE MEDIA RATES
Advertising Rates Displayed as Cost Per 1000 (CPM) Impressions
Click Here to Calculate CPM Impressions for Truck Advertising
TRUCK ADS® MEDIA*

CPM
Wrap Around Ad Rates

$1.82
Super Side Ad Rates (Driver's Side)

$2.16
Tail Light Ad Rates

$2.20
 
OTHER MEDIA**

CPM
Direct Mail Rates (+postage)

$530.00
Magazine Rates (full page - color)

 $27.00
TV Rates (30 second)

$19.00
Newspaper Rates (full page -  b/w)

$16.77
Static Billboard Rates

$3.47
Radio Rates (30 second)

$5.22
Bus Rates (king size ad)

$3.00
TRUCK ADS® CPM RATES BASED ON 4 MONTH TRUCKSIDE AD CAMPAIGN COSTS

*

Cost-per-thousand (CPM) impressions are  based on Daily Effective Circulation (DEC) of 44,000 for driver's side ads, 32,000 DEC calculated for tail light ads and DEC Counts for wrap around ad rates are calculated at 66,000. DEC and CPM impressions listed here are for the top 20 U.S. Media Markets only.

**

 "Other Media Rates" based on a four month showing.
 
 
RESEARCH SOURCES

DotOUTDOOR ADVERTISING ASSOCIATION OF AMERICA (Outdoor Planning System, Harris Donovan, Inc. Marketers' Guide to Media, 1996 MRI Spring Report.)

DotNEWMEDIA MAGAZINE, November 1998

DotTRUCK ADS® Media Analysis Study, January-April 2000

DotTRUCK ADS® Media Analysis Study, July 2001

DotTRUCK ADS® Media Analysis Study, December 2002

DotTRUCK ADS® Media Analysis Study, May-July 2006
 
TRUCK SIDE AD GUIDELINES

We accept advertising for most products and services. We promote most types of businesses on trucks and reserve the right to refuse ads that are deemed in non-compliance with our ads trucking terms. Single item sellers, visit our FAQ page to learn how you can do it yourself.
 



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