Many
types of businesses advertise
on trucks and benefit from highly
visible outdoor exposure. B
to C businesses; businesses
that sell products and services
to consumers benefit most from
truck side advertising.
See example list.
Small
and large
carriers join our network
of carriers. Some have just
1 truck and others have 100's
of trucks or trailers. The carriers
must have good equipment and
make local or long haul deliveries
in
U.S. Media Markets, delivering
goods within a specific city
or region and/or all over the
country.
Rod Harris, CEO TRUCKADS®
Local
delivery trucks travel within
specified
U.S. Media Markets,
8 to 10 hours a day. Long haul
semi-trailers travel multiple
cities and city streets for
3 or 4 hours a day and then
travel highways and interstate
highways in one or more US Media
Markets the remainder of an
8 to 10 hour day.
Most
trucks travel Monday thru Friday
and some truck companies run
their fleet Monday thru Saturday.
Long haul semi-trailers often
run six and seven days a week
and are on the road an average
of 26 days per month.
If
you are contracting with
TRUCKADS® OUTDOOR, the amount
of time before your ad hits
the street, can vary from 2
weeks to 6 weeks, based on the
number of trucks in the ad campaign
and whether it is a single or
multi-market campaign. See our
Completion Guarantee.
When you purchase
banners and frames from
the
TRUCKADS® iStore, it takes
about 5 business days to proof
and print your order.
Ads
on
delivery trucks target designated
US Media Markets selected
by you. Delivery trucks used
in a truck side advertising
campaign can sometimes be employed
by you during "off hours" and
parked to target a specific
event. Truck side advertising
on semi-trailers and local delivery
trucks generally run 2-12 months
or more.
By
definition, this is another
way of asking, how many people
will see my ad? It depends on
where the truck is traveling
and where the ad is located
on the truck. Generally speaking,
the number of
impressions per day, average
44,000 for ads located on the
driver's side in a major metro
area (top
20 Media Markets) or on
interstate highways. TRUCK ADS®
truck side advertising on the
back of the truck averages 32,000
impressions and the same ad
on all 3 sides of a truck average
66,000 impressions per day.
If
you improve sales because of
an ad campaign and your costs
are no more than 30% of your
profit, most would consider
it a success. How successful
depends on your expectations.
In the
top 20 media markets, if you
display 4 ads on 4 truck sides,
you will reach 3-10% (GRP) of the
population each day.
Trucks
and available ad space for banners
vary. Ad space ranges from 8'
high x 15' to 25' long on local
delivery straight trucks and
8' high x 622" long on Semi
trailers.
For examples of ad sizes on
delivery trucks, click here.
Almost
anywhere. TRUCKADS® Network
reaches all
U.S. Media Markets. Advertise
with
TRUCKADS® Outdoor Media
on straight trucks in local
markets and long haul semi-trailers
traveling interstate highways
throughout North America.
TRUCKADS®
accepts advertising for most
products and services. We willingly
promote most businesses and
reserve the right to refuse
advertising that is deemed in
non-compliance with our advertising
guidelines and community standards.
See
Terms of Service for details.
CPM impressions is low when
compared with other forms of
advertising and the cost is
in the range of $1.18 to
$2.86 per thousand impressions.
See ad rates here.
Personal
items such as the family farm
or an antique car are examples
of items that have been sold
by individuals using truck side
advertising. If you own your
own truck or have a
friend or business
associate who owns a truck,
it is a great way to sell one
item because 1000's of people
will see it everyday. A 6 month
ad campaign will create approximately
5.8 million impressions in a
major market. It's hard not
to sell anything you want to
sell, when that many people
see it.
Using
the TRUCKADS® INVISA-FRAME Kit
to attach a banner to a semi-trailer
or semi truck is easy. First,
clean the surface where the
frame is to be attached. Then
apply activator to the truck.
Remove the protective cover
from the back of the frame and
Secur-Tabs® and apply them to
the truck side. Then apply the
frame to the back of the vinyl
banner and attach the banner
frame to the truck frame. See
the video of a banner being
installed on a truck. Plus,
don't neglect to read the
installation manual provided
with every frame kit.
TRUCKADS®
signage vinyl is made from 3M®,
Avery® and other quality manufacturer's.
Inks are guaranteed for 2 years.
Vinyl banners used with TRUCKADS®
INVISA-FRAME KIT are heavy duty
and weigh 18 ounces per square
yard. For best wear and longevity
we include a clear coat protective
cover.
If
your budget allows it, yes.
However, a good graphic artist
is worth their weight in gold.
Graphic artists understand the
power of a well placed word.
If you regularly buy large
banners on static billboards,
you know the benefits a graphic
artist provides. Your ad should
be easy to read with 7 or fewer
words. People in traffic need
to read it easily and quickly.
Most advertisers hire a graphic
artist familiar with billboard
designs to do truck side graphics.
We
cannot guarantee the success
of your ad campaign, however,
we do guarantee the banner ink
for 2 years and we guarantee
your banner will be clearly
and professionally printed.
TRUCK ADS® Frame Kits have a
lifetime warranty.
Trucks
are tracked by GPS. GPS tracking allows
you to go online and see where
each ad truck traveled the previous
day, during the life of the
ad campaign. You will learn
how many
impressions your ad generated,
where your ad traveled and how
many days it was on the road.
This
seldom happens, however we will
notify you if a truck with your
ad is sidelined. When the truck
is up and running again, we
will continue the ad campaign
beyond the stop date in order
to make up for lost time.
The
TRUCKADS® brand has been in
existence since 1991. In 1993
we explored the idea of offering
truck side advertising and in
1996 when new signage materials
were introduced to the industry,
we began the process of becoming
a mobile truck advertising company
and offering ads on trucks.
We are one of the oldest truck
side advertising companies in
the US.
Yes,
it is possible and we help truck
owners provide this service
to advertisers. This approach
reduces the overall cost to
advertisers. Start up companies,
entrepreneur's and established
local businesses who work directly
with a carrier can save money.
If you know someone who owns
a truck or trucks, start with
them. If you don't know anyone
who owns a delivery truck(s),
then look around your city and
contact a local delivery company
that you have seen on the streets.
Choose clean white trucks. Phone
numbers and truck company names
are posted on the driver's door.
When you find a truck company,
tell them that you would like
to use
TRUCKADS® Banner and Frame System
because the frame does not damage
their truck and is a value added
product attached to their vehicle.
After you finish advertising,
the frame can be removed or
it can be left for other advertisers
to use. At your request, we
will send you or them a sample
of the frame.
You or the carrier will be responsible
for installing the banner on
the truck(s). The carrier is
responsible for driving the
truck(s) regularly and provide
proof of performance thru
GPS reporting.
If the banner is ever damaged,
the carrier will notify you
about repairs or replacement.
Trucks sidelined for mechanical
issues are rare and easily resolved
with added time to the contract.
We accept advertising for
most products and services. We promote most types
of businesses on trucks and reserve the right to refuse
ads that are deemed in non-compliance with our
ads trucking terms. Single item sellers, visit our
FAQ page to learn how you can do it yourself.