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GPS Performance
DELIVERING CREDIBILITY THRU
SATELLITE TRACKING
•
GPS Unit Installed in Every Truck*
• Tracking Maps Pinpoint Market Coverage for each Truck
6am to 6pm
• Daily Effective Circulation (DEC)
Calculated
• Cost Per Thousand (CPM)
Impressions Calculated
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Truck Tracking GPS is web based and fully
integrated to manage data that allows TRUCK ADS® to track and
audit an advertiser's campaign. The system delivers daily Proof-of-Performance
data; complete with digital maps. GPS technology is the foundation
for
TRUCK ADS® DEC 2X Impressions, which reveals the true value
of
truck media and
GRP.
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2X DEC FACTOR COMBINED
WITH GPS TRACKING
FINE TUNING O-O-H CAMPAIGN
STRATEGY ADDS TO GRP TOTALS |
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Typical
Ad Tracking Map.
One Truck, One Day.
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GPS Plotting Maps illustrate market
penetration at a glance. Map and stats are generated for each
truck, each day and are submitted to the client monthly.
GPS combined with the TRUCK ADS® DEC 2x Factor fully
illustrates the power of truck media.*
Related Page >
Completion Guarantee
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*We reserve the
right to substitute GPS generated maps for manifest generated
maps. |
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