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FAQ
FREQUENTLY ASKED QUESTIONS

TRUCK ADVERTISING FAQ
TRUCK ADSŪ FRAME KIT FAQ
CREATIVE ART FAQ
 
 

TRUCK ADVERTISING FAQ
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A: It's easy to rent the side of a semi trailer or truck. First, show advertisers an example of a truck sign on a truck. This helps you sell the Ads on your truck or trailer. Join our network of carriers and be part of the many carriers, fleet managers and truck owners who team with TRUCK ADSŪ to sell Ads on their trucks. Carriers  who purchase The Carrier AD System™ (shown at right) belong to our network and are recommended by us to Advertisers.

Click Photo to Enlarge

Truckers Sell Ad Space the Professional Way

TRUCK ADSŪ makes it easy for you to work with advertisers that pay you a monthly fee to advertise on your truck. We provide you with a personalized Advertising Agreement to use with Advertisers. Also, TRUCK ADSŪ takes the hassle out of the banner and frame ordering process and you receive a 10% commission (more if you buy wholesale and resell to the Advertiser) each time your Advertiser buys a banner and frame from the TRUCK ADSŪ iStore. See more...

A: Many types of businesses advertise on trucks and benefit from highly visible outdoor exposure. Businesses that offer consumer oriented products and services benefit most from truck side advertising. See partial list.

Q3: What type of truck companies are in TRUCK ADSŪ network?

Rod Harris, CEO

A: Small and large carriers join our network of carriers. Some have just 1 truck and others have 100's of trucks or trailers. The carriers must have good equipment and make local deliveries (U.S. Media Markets) or make long haul trucking trips with semi-trailers, delivering goods within a specific region and/or all over the country. We also refer mobile billboard companies who own "A" frame mobile billboard advertising trucks and video trucks. Rod Harris, CEO TRUCKADSŪ

A: TRUCK ADSŪ delivery trucks are standard all-white straight trucks or box trucks and all-white semi-trailers, as shown here. Also, we use video trucks and "A" frame mobile billboards. All trucks are in good condition and washed regularly.

Click Photos to Enlarge

   
TRUCK ADSŪ CARRIERS

A: Local delivery trucks travel within specified U.S. Media Markets. It is also possible to target a small geographical area such as a specific zip code or several blocks within a media market when using mobile billboards. Long haul semi-trailers travel in cities for 3 or 4 hours a day and then travel highways and interstate highways in and thru multiple US Media Markets the remainder of a 10 hour day for single drivers and a 20 hour day for tandem drivers.

A: Most trucks travel Monday thru Friday and some truck companies run their fleet Monday thru Saturday. Long haul semi-trailers often run six and seven days a week and end up totaling 25-28 days per month.

A: We offer advertisers guidelines on producing a digital graphic file. If an advertiser wants to do it themselves, they can order a banner and frame system direct from our iStore and install it on their truck, bus, wall or billboard.

A: When you purchase banners and frames from the TRUCK ADSŪ iStore, it takes about 5 business days to proof and print your order. If you are contracting with TRUCK ADSŪ MEDIA, the amount of time before your AD hits the street, can vary from 2 weeks to 2 months, based on the number of trucks in the AD campaign and whether it is a single or multi-market campaign. Availability is limited. See Completion Process.

A: With a dedicated mobile billboard the advertiser decides the routes traveled. We can target any event or neighborhood the advertiser requests. See our National Mobile Board Directory. With ADS on delivery trucks we target established US Media Markets. Delivery trucks used in a truck side advertising campaign, can also be used during "off hours" and parked to target specific events or zip codes. Truck side advertising on semi-trailers and local delivery trucks is more long term (2-12 months or more), while mobile billboards usually last a few days or weeks.

A: Yes. You may be required to obtain permits or permission to have the truck parked in a specific location.

A: This is another way of asking, how many people will see my AD? It depends on where the truck is traveling and where the AD is located on the truck. Generally speaking, the number of impressions per day average 44,000 for ADS located on the driver's side in a major metro area (top 50 Media Markets) or on interstate highways. TRUCK ADSŪ truck side advertising on the back of the truck averages 32,000 impressions and the same AD on all 3 sides of a truck average 66,000 impressions per day.

A: If you improve sales because of an AD campaign and your costs don't exceed your profit, then most would consider it a success. How successful depends on your expectations. In most major markets, if you put 4 ADS on 4 truck sides, you will reach 3-10% of the people per day.

Our Banners Make You Look Awesome!

A: You can quickly get a sign made for any purpose at the TRUCKADSŪ iSTORE. We specialize in vinyl banners and our exclusive patented frame system is designed for trucks and indoor or outdoor walls. Click here to visit the iStore. Get a free, quick quote in just a couple of seconds.

A: Trucks and available AD space for banners vary. AD space ranges from 8' high x 11' to 26' long on local delivery straight trucks and 8' high x 43' to 53' long on Semi trailers. On "A" Frame mobile billboards the size ranges from 8' high x 16' long, up to 10' high x 22' long. On a TV video truck the screens are 60" high x 84" long, up to 77" high x 95" long. On LED video trucks the size is usually 8' high x 13' or 16' long. For a complete list of AD sizes on deliver trucks, click the graphic on the right or click here.

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SEE MORE

A: Almost anywhere. TRUCK ADSŪ Network reaches many U.S. Media Markets. You can also advertise with TRUCK ADSŪ MEDIA on straight trucks in local markets and semi-trailers traveling interstate highways throughout North America.

A: For mobile advertising it is useful. Graphics attract attention. Truck side ADS should first attract attention and then offer a simple and clearly written message.

A: TRUCK ADSŪ accepts advertising for most products and services. We promote most businesses and reserve the right to refuse advertising on trucks that are deemed in non-compliance with our advertising guidelines and community standards. See Terms of Service for details. The cost is low when compared with other forms of advertising. Cost per thousand (CPM) impressions is in the range of $1.18 to $2.86 per thousand impressions.

A: Personal items such as the family farm or an antique car are examples of items that have been sold by individuals using truck side advertising. If you own your own truck or have a friend or business associate who owns a truck, it is a great way to sell one item because 1000's of people will see it everyday. A 6 month AD campaign will create approximately 5.8 million impressions in a major market. It's hard not to sell anything you want to sell, when that many people see it.

A: It is easier than you think. Using the TRUCKADSŪ Frame Kit to attach a banner to a semi-trailer or semi truck is easy. First clean the surface where the frame is to be attached. Then apply the activator to the truck. Remove the protective cover from the back of the frame and Secur-TabsŪ and apply them to the semi truck side. Then apply the frame to the back of the vinyl banner and attach the banner frame to the truck frame. See the video of a banner being installed on a truck.

BANNER & FRAME INSTALLATION VIDEO.
Click [full screen] to enlarge to HD Quality.

"Get Your Kicks on Route 66"
Great Americana Music in the Background

A: TRUCK ADSŪ signage vinyl is made from 3MŪ, AveryŪ and other quality manufacturer's. Inks are guaranteed for 2 years. Vinyl banners used with TRUCK ADSŪ FRAME KIT is a heavy duty 18 ounce vinyl with scrim. For best wear and longevity, order banners with UV Laminate.

A: No, however a good graphic artist is worth their weight in gold. Graphic artists understand the power of a well placed word. If you buy large banners and frames, you will benefit from a graphic artist. Your AD should be easy to read with 7 or fewer words, so people in traffic can read it quickly. Most advertisers hire a graphic artist to do truck side graphics.

A: We cannot guarantee the success of your AD campaign, however, we do guarantee the banner ink for 2 years and we guarantee your banner will be clearly and professionally printed. TRUCK ADSŪ Frame Kits have a lifetime warranty.

A: These days the trucks are tracked by GPS or daily manifest. This allows you to go online and see where each AD TRUCK traveled the previous day, during the life of the AD campaign. You will learn how many impressions your AD generated, where your AD traveled and how many days it was on the road.

A: This seldom happens, however we will notify you if a truck with your AD is sidelined. When the truck is up and running again, we will continue the AD campaign beyond the stop date in order to make up for any time lost.

A: The TRUCK ADSŪ brand has been in existence since 1991. In 1993 we explored the idea of offering truck side advertising and in 1996 when new signage materials were introduced to the industry, we began the process of becoming a mobile truck advertising company and offering ADS on trucks.

A: TRUCK ADSŪ offers advertising space and fleet graphics on straight trucks and semi-trailers around the country. Also, we recommend billboard owners who offer video trucks and A-Frame mobile billboards, throughout the U.S. We print and provide installation services for customers who buy banners and frames for their trucks. We provide many online media tools to advertisers, media buyers and ad agencies. We help truck owners sell their truck side ad space. We have done this for almost 20 years and have an A+ rating with the BBBŪ and no complaints in 13 years we have been members of the Better Business Bureau (BBBŪ).

A: Yes. It is possible, smart and we help truck owners provide this service to advertisers. This approach reduces your cost for the best outdoor advertising space available today. Start up companies, entrepreneur's and established local businesses have found working directly with a carrier works and it saves money. If you know someone who owns a truck or trucks, start with them. If you don't know anyone who owns a delivery truck(s), then look around your city and contact a local delivery company that you have seen on the streets. Choose one with clean white trucks. They usually have a phone number or their name on the driver's door.

Click Photo to Enlarge

Also, we recommend you look for the familiar TRUCK ADSŪ Brand on a network truck and call the phone number displayed. The truck owner will carry your AD. If you don't remember the number, call 1 (800) TRUCKAD and we will help you locate the truck owner.

Truck owners who purchase an "Advertise Here" banner by TRUCK ADSŪ, will have their own monthly rate schedule. Rates may or may not include creative design, banners or installation of the banners. Production costs are usually your responsibility. Installations are performed by the truck owner.

If you find a truck company who does not participate in TRUCK ADSŪ Preferred Network of Carriers, explain that you would like to use our frame and banner system because the frame does not damage their truck and is a value added product attached to their vehicle and that after you finish advertising, it is still there for other advertisers to use. At your request, we will send you or them a sample of the frame.

The carrier will get the banner installed on their truck(s), drive the truck(s) regularly and provide proof of performance thru a manifest or GPS reporting. The carrier will also provide you with photos of the installation and keep you informed if their is ever damage to the vehicle or banner. Issues of this nature are rare and easily resolved with added time to the contract or repairs to the banner, if needed.

 
 
 
 

TRUCK ADSŪ Frame Kit with SECUR-TABSŪ on a Truck

  

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