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FAQ
FREQUENTLY ASKED QUESTIONS

TRUCK ADVERTISING FAQ

TRUCKADS® FRAME KIT FAQ

CREATIVE ART FAQ

 

TRUCK ADVERTISING FAQ
(click question to see answer)

 

A: You need to show advertisers an example of what the ad will look like. This helps sell the space. Join our network of carriers and be part of the many carriers, fleet managers and truck owners who team with TRUCKADS® to sell Ads on their trucks.

TRUCKADS® can help you work directly with advertisers that pay you a monthly fee to advertise on your truck. When you purchase "advertise here" banners, we provide you with a personalized advertising agreement to use with advertisers. Also, TRUCKADS® takes the hassle out of the banner and frame ordering process. Purchase at wholesale, using our online TRUCKADS® iStore.

A: Many types of businesses advertise on trucks and benefit from highly visible outdoor exposure. Businesses that sell to consumers benefit most from truck side advertising. See partial list.

A: Small and large carriers join our network of carriers. Some have just 1 truck and others have 100's of trucks or trailers. The carriers must have good equipment and make local or long haul deliveries in  U.S. Media Markets, delivering goods within a specific city or region and/or all over the country. Rod Harris, CEO TRUCKADS®

"Carriers must have good equipment."

A: TRUCKADS® delivery trucks are standard all-white straight trucks or box trucks and all-white semi-trailers, as shown here.

A: Local delivery trucks travel within specified U.S. Media Markets. In order to target specific specific zip codes or city blocks within a media market use mobile billboards. Long haul semi-trailers travel city streets for 3 or 4 hours a day and then travel highways and interstate highways in and thru multiple US Media Markets the remainder of a 10 hour day.

A: Most trucks travel Monday thru Friday and some truck companies run their fleet Monday thru Saturday. Long haul semi-trailers often run six and seven days a week and end up on the road an average of 26 days per month.

A: We offer advertisers guidelines on producing a digital graphic file. If an advertiser wants to do it themselves, they can order a banner and frame system direct from our iStore and install it on their truck, bus, wall or billboard.

A: When you purchase banners and frames from the TRUCKADS® iStore, it takes about 5 business days to proof and print your order. If you are contracting with TRUCKADS® MEDIA, the amount of time before your ad hits the street, can vary from 2 weeks to 2 months, based on the number of trucks in the ad campaign and whether it is a single or multi-market campaign. See our Completion Guarantee.

A: With a dedicated mobile billboard the advertiser decides the routes traveled. See our National Mobile Board Directory. With ADS on delivery trucks we target established US Media Markets. Delivery trucks used in a truck side advertising campaign can also be used during "off hours" and parked to target specific events or zip codes. Truck side advertising on semi-trailers and local delivery trucks run 2-12 months or more. Mobile billboards usually run a few days or weeks.

A: Yes. You may be required to obtain permits or permission to have the truck parked in a specific location.

A: This is another way of asking, how many people will see my ad? It depends on where the truck is traveling and where the ad is located on the truck. Generally speaking, the number of impressions per day, average 44,000 for ads located on the driver's side in a major metro area (top 50 Media Markets) or on interstate highways. TRUCK ADS® truck side advertising on the back of the truck averages 32,000 impressions and the same ad on all 3 sides of a truck average 66,000 impressions per day.

A: If you improve sales because of an ad campaign and your costs don't exceed your profit, then most would consider it a success. How successful depends on your expectations. In most major markets, if you put 4 ads on 4 truck sides, you will reach 3-10% of the people per day.

A: You can quickly get a sign made for any purpose at the TRUCKADS® iSTORE. We specialize in vinyl banners and our exclusive patented frame system is designed for trucks and indoor or outdoor walls. Click here to visit the iStore. Get a free, quick quote in just a couple of seconds.

A: Trucks and available ad space for banners vary. Ad space ranges from 8' high x 11' to 25' long on local delivery straight trucks and 8' high x 46.5' to 51.5' long on Semi trailers. On "A" Frame mobile billboards the size ranges from 8' high x 16' long, up to 10' high x 22' long. On a TV video truck the screens are 60" high x 84" long, up to 77" high x 95" long. On LED video trucks the size is usually 8' high x 13' or 16' long. For a complete list of ad sizes on deliver trucks, click the graphic on the right or click here.

A: Almost anywhere. TRUCKADS® Network reaches many U.S. Media Markets. You can also advertise with TRUCKADS® Outdoor on straight trucks in local markets and semi-trailers traveling interstate highways throughout North America.

A: Yes. Graphics attract attention. Truck side ads should first attract attention and then offer a simple and clearly written message.

A: TRUCKADS® accepts advertising for most products and services. We promote most businesses and reserve the right to refuse advertising on trucks that are deemed in non-compliance with our advertising guidelines and community standards. See Terms of Service for details. CPM impressions is low when compared with other forms of advertising. Cost per thousand (CPM) impressions is in the range of $1.18 to $2.86 per thousand impressions.

A: Personal items such as the family farm or an antique car are examples of items that have been sold by individuals using truck side advertising. If you own your own truck or have a friend or business associate who owns a truck, it is a great way to sell one item because 1000's of people will see it everyday. A 6 month ad campaign will create approximately 5.8 million impressions in a major market. It's hard not to sell anything you want to sell, when that many people see it.

A: Using the TRUCKADS® Frame Kit to attach a banner to a semi-trailer or semi truck is easy. First clean the surface where the frame is to be attached. Then apply the activator to the truck. Remove the protective cover from the back of the frame and Secur-Tabs® and apply them to the truck side. Then apply the frame to the back of the vinyl banner and attach the banner frame to the truck frame. See the video of a banner being installed on a truck.

A: TRUCKADS® signage vinyl is made from 3M®, Avery® and other quality manufacturer's. Inks are guaranteed for 2 years. Vinyl banners used with TRUCKADS® FRAME KIT is a heavy duty 18 ounce vinyl with scrim. For best wear and longevity, order banners with UV Laminate.

A: No, however a good graphic artist is worth their weight in gold. Graphic artists understand the power of a well placed word. If you buy large banners and frames, you will benefit from a graphic artist. Your ad should be easy to read with 7 or fewer words, so people in traffic can read it quickly. Most advertisers hire a graphic artist to do truck side graphics.

A: We cannot guarantee the success of your ad campaign, however, we do guarantee the banner ink for 2 years and we guarantee your banner will be clearly and professionally printed. TRUCK ADS® Frame Kits have a lifetime warranty.

A: These days the trucks are tracked by GPS or daily manifest. This allows you to go online and see where each ad truck traveled the previous day, during the life of the ad campaign. You will learn how many impressions your ad generated, where your ad traveled and how many days it was on the road.

A: This seldom happens, however we will notify you if a truck with your ad is sidelined. When the truck is up and running again, we will continue the ad campaign beyond the stop date in order to make up for any time lost.

A: The TRUCKADS® brand has been in existence since 1991. In 1993 we explored the idea of offering truck side advertising and in 1996 when new signage materials were introduced to the industry, we began the process of becoming a mobile truck advertising company and offering ads on trucks.

A: TRUCK ADS® offers advertising space and fleet graphics on straight trucks and semi-trailers around the country. Also, we recommend billboard owners who offer video trucks and A-Frame mobile billboards, throughout the U.S. We print and provide fleet graphics services for customers who buy banners and frames for their trucks. We provide many online media tools to advertisers, media buyers and ad agencies. We help truck owners sell their truck side ad space. We have done this for over 22 years. We have an A+ rating with the Better Business Bureau (BBB®) with no complaints in the 15 years we have been members.

A: Yes, it is possible and we help truck owners provide this service to advertisers. This approach can reduce the overall cost to an advertiser. Start up companies, entrepreneur's and established local businesses have found working directly with a carrier saves money. If you know someone who owns a truck or trucks, start with them. If you don't know anyone who owns a delivery truck(s), then look around your city and contact a local delivery company that you have seen on the streets. Choose one with clean white trucks. They usually have a phone number or their name on the driver's door.

If you find a truck company who does not participate in TRUCKADS® Preferred Network of Carriers, explain that you would like to use our frame and banner system because the frame does not damage their truck and is a value added product attached to their vehicle and that after you finish advertising, it is still there for other advertisers to use. At your request, we will send you or them a sample of the frame.

The carrier will get the banner installed on their truck(s), drive the truck(s) regularly and provide proof of performance thru a manifest or GPS reporting. The carrier will also provide you with photos of the installation and keep you informed if their is ever damage to the vehicle or banner. Issues of this nature are rare and easily resolved with added time to the contract or repairs to the banner, if needed.

 
 
TRUCKADS® Banner Sign Store

We accept creative advertising for most products and services. We willingly promote most businesses on trucks and reserve the right to refuse advertising that is deemed in non-compliance with our ads trucking guidelines and community standards. Single item sellers, visit our FAQ page to learn how to do it yourself.

Please visit TRUCK ADS® Online iStore to shop for truck side banners and frames. Thank you for visiting TRUCKADS®

TRUCK ADS®