Press Room


McLean, VA (November 6, 2006) - NTM of Lubbock, TX purchased the first SKYBOARD™ Billboard in the United States on November 1, 2006, from International Media Management. TRUCKADS® facilitated the sale.

The SKYBOARD™ brand for billboard advertising is a trademark of IMM.  SKYBOARD™ Billboards are the largest mobile billboards in the world. The largest, fully extended SKYBOARD™ stands 57 feet tall x 42 feet wide. There are several sizes to choose from. The largest AD display area is over 2200 square feet on each side. Each banner is more than nine (9) times bigger than the traditional 30 sheet poster size displayed on a typical roadside billboard.

NTM president and Marco Tosoni, Sales and Marketing Director of IMM met in Lubbock, Texas to complete the transaction and make plans for delivery of the first SKYBOARD™ billboard for the USA, starting in January 2007. Both expressed exuberance when the deal was finally inked. NTM stated they have booked over 90 events beginning in 2007 and already see the need to grow their fleet before the first truck is delivered. You'll eventually see SKYBOARD™ at NASCAR, major football games, major horse races, etc. The response for SKYBOARD™ has been phenomenal and we see the need for SKYBOARD™ increasing as more advertisers see the lasting impression it makes on consumers who see it." Mr. Tosoni also stated the relationship with TRUCKADS, is the reason we are in the United States today.

SKYBOARD™ can be set up or taken down and moved in a matter of 30 minutes! It won't become an irritant for individuals who dislike the permanent nature of roadside static billboards. They can be set up and parked for 1 day or a month and then leave without a trace. SKYBOARD™ is a very effective vehicle for advertisers who want to make their point!

SKYBOARD™ is available for purchase worldwide. Visit the SKYBOARD™ website. All inquiries are welcome. For further information, contact Marco Tosoni, International Media Management in Italy. Mob Tel: +39 335 714 5352.


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