Middleburg, VA (July
10, 2018) - Over the years, we have been asked
many times; whose maps are better: TRUCKADS® Designated
Market Maps or NIELSEN® DMA® maps; otherwise known
as Designated Market Areas.
The answer is that both mapping systems are effective
marketing tools for creating successful ad campaigns.
Both systems cover the entire U.S. without overlapping
market boundaries and are practically identical
for each market throughout the U.S. In addition,
both use county lines as boundaries.
But there is a difference. TRUCKADS® Designated
Market Maps are available to the general public
on our website and are easy to use and to navigate.
Our mapping system visually teaches the user where
the markets are located and the relationship between
the next market over, or a market five or ten states
away. We believe our mapping system and corresponding
data are the best geographic media market tools
available on the internet today, as they provide
valuable and detailed marketing information about
each media market; including zip codes, cities,
counties, states, population, population rank and
TV stations. For over 12 years, TRUCKADS® has been
displaying its Designated Market Maps to the public
at no cost; whereas, NIELSEN® DMA maps and data
are hidden from public view and only available for
sale at a rather steep price.
To complement our free Designated Market Maps, TRUCKADS®
also offers detailed
ZIP CODE data at a reasonable price – which
is substantially less expensive than offered by
TRUCKADS® mission to promote the Out-of-Home advertising
industry supports the desire to offer its Designated
Market Maps and Zip Code data to advertising agencies,
media buyers and the general public. We look forward
to your continued visits.