Middleburg, VA (July 10, 2018) - Over the years, we have often been asked, whose maps are better: TRUCKADS® Designated Market Maps or NIELSEN® DMA MAPS, otherwise known as Designated Market Areas.

Both mapping systems cover the entire U.S. without overlapping market boundaries and are identical for each media market throughout the U.S., except for one small outlying county in each media market. Typically, the outlying county has no bearing on the total population of each media market.

Both TRUCKADS® and NIELSEN® use county lines as boundaries between markets, with the exception of a couple of markets that split a county. TRUCKADS® Designated Market Maps on truckads.com are available to the public for free. They are easy to use and to navigate from market to market. TRUCKADS® mapping system illustrates where the markets are located in each state and the boundaries between each adjacent market.

We think our free designated market maps and corresponding data are the best geographic media market tools available on the internet today. They provide immediate and valuable detailed marketing data about each media market; including ZIP codes, cities, counties, states, population, population rank and TV stations. Since 2005, TRUCKADS® has displayed its Designated Market Maps to the public at no charge; whereas, NIELSEN® DMA maps and data are hidden from public view and only available for sale at a steep price.

To complement our free Designated Market Maps, TRUCKADS® offers detailed ZIP CODE data in Excel format at an affordable price – which is substantially less than that offered by NIELSEN®.

TRUCKADS® supports and promotes the advertising industry by publishing its Designated Market Maps and Zip Code data to advertising agencies, media buyers and the general public. We look forward to your continued visits.