billboards are often used as part of a major
media mix for brand exposure, events or retail store
openings. This form of advertising offers several
advantages over static billboards. Mobile billboard
trucks are hired by the day, week or month,
in most U.S. metropolitan markets. The length of
a "Mobile" ad campaign is usually a few days or
weeks at a time.
Billboard ad rates are determined by the number
of trucks, truck type and length of the ad campaign.
Mobile advertising on
a truck is designed to reach specific out of home
(O-O-H) demographic groups in targeted locations
with high frequency and impact. Typically, all that
is needed are 1 to 3 ad trucks to saturate an event
or grand opening.
Billboard mobility enables
exposure at any time or place the advertiser may
choose, resulting in mobile ads exposed to immediate
and potential customers. Advertising rates vary
based on billboard type.
Large billboard ads
rolling slowly in front of 100's or 1000's of eyes
have a lasting impression on viewers for days and
weeks after seeing them.
A-Frame mobile boards are available in most
LED mobile boards are available in limited markets.
from $500 to $2000 per day and are based on the
type of truck and length
of the ad campaign. LED trucks are more
expensive. Videos for LED trucks are created and provided by the advertiser.
Vinyl banners (not included in the daily ad rate)
cost an additional $1,000 to $1,400 and are printed
by the owner operator.