 |
|
"Truckside Advertising,
mobile billboards and fleet graphics is
soft target advertising; a non-invasive form
of reaching consumers. Media Truck advertising is
not a forced media like radio and TV ADS are often
perceived to be. Truckside graphics are so affordable
that many advertisers and agencies in the future
will redirect a portion of their annual AD dollars
for the steady year round visibility truckside billboards
and mobile trailer advertising offer. Brand building
requires a commitment to continuous long term visibility
and truckside advertising is one of the smartest
ways to accomplish this without increasing the annual
AD budget."
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Truck
Ads™
Rod Harris, CEO
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|
Post Script: The industry
has recently taken a big hit in Hawaii. (see article
below) This is America and if you obey the law,
the roads are supposed to be free for all
to drive on. Making it illegal to have a graphic
or picture on the side of a truck on the streets
of Hawaii is un-American. I am asking for an attorney
to step up and help our young industry survive the
ignorance of political correctness that will prohibit
Americans to express themselves. We need to contest
this law, because it is unconstitutional. There
are over 4,000,000 trucks on the roads in the US
and less than 1000 mobile billboards. This is tantamount
to shooting the messenger. America, we must defend
the rights of our fellow citizens to speak, even
if you don't agree with what they say or how they
go about saying it. If we don't, eventually we will
all lose our right to free speech!
|
|
Truckside
Advertising News, Mobile Billboard
News and Fleet Graphics News Articles
|
New state law bans billboard trucks
Washington Business Journal
July
7, 2006 |
|
|
|
Billboard trucks that
display paid advertising on their sides are now
banned in Hawaii. Gov. Linda Lingle signed legislation
that prohibits billboard trucks...
More...
|
|
Truck Ads Introduces the TruckAds®
Changeable Media Frame System
TruckAds Press
June
1, 2006 |
|
|
|
TruckAds® discontinued
carrying an outdated, older technology vinyl banner
media frame system provided by a vendor and introduced
the TruckAds® Frame System...
More...
|
|
Mobile Message
Gainesville Sun
April
29, 2006 |
|
|
|
The aqua lettering
on the sides of the Toyota Scion xB reveals something
more than an eye-catching ride. It's advertising
on the move...
More...
|
|
Rolling Advertising Awards 2006
Rhino
2006 |
|
|
|
DIE SIEGER
Im Rahmen einer spektakulären Preisverleihung auf
dem Hockenheimring wurden am Freitag den 14. Oktober
2005 die Sieger bekannt gegeben:...
More...
|
|
Tri-Message on a Truck
SignIndustry.com
February
14, 2005 |
|
|
|
What do you get when
you mix motional advertising with mobile billboards?
A hot advertising concept. Find out how to tap into
a new revenue stream by combining tri-message signage
and mobile advertising...
More...
|
|
Driving Brands Literally - Mobile billboards: A
new era in advertising
IndianTelevision.com
November
6, 2004 |
|
|
|
From its docile and
low profile beginning as a small poster on the roadside
to becoming huge hoardings to building and vehicles
wraps...
More...
|
|
Truck Ads Expands Business with Affiliate
Program
Adrants
October
28, 2003 |
|
|
|
TruckAds, a firm that
handles truck side advertising, has announced a
new affiliate program whereby local ...
More...
|
|
Truck Ads Offers Affiliate Truckside
Advertising Licenses
Truck Ads Press
August
19, 2003 |
|
|
|
McLean, VA (August
19, 2003) - TruckAds®, a nationwide mobile media
firm located in Metropolitan Washington, DC ...More... |
|
Soft Target Advertising
Truck Ads™
August
7, 2003 |
|
|
|
McLean, VA (August
7, 2003) - Advertisements are everywhere and often
rub consumers the wrong way...
More... |
|
|
Soft Target Advertising
Adrants
June
8, 2003 |
|
|
|
Rod Harris, president
and CEO of TruckAds, coins the term "Soft Target
Advertising". Briefly, he describes this as a ...
More... |
|
|
Trucks on the move provide easy, rolling billboards
Business First
June
6, 2003 |
|
|
|
Moving billboards
have taken a new twist in Central Ohio with dump
trucks, box trucks and trailers being driven ...
More... |
|
|
Truck Advertising
Adrants
April
18, 2003 |
|
|
|
Now here's a good
one that I had never been aware of before. Even
with all my long years buying space and ...
More... |
|
Benefits of Vehicle Wrapping
SignIndustry.com
February
28, 2003 |
|
|
|
Selling vehicle wrapping
services is easy when you can offer potential customers
a laundry list of proven benefits ...
More... |
|
More
Mobile Advertising News Articles
|
|
Originally Published - 1999 through 2002
|
ADS on Trucks' Sides are Movable Feast for Eyes
The Business Journal
June
28, 2002 |
|
Rolling Calling Cards
eTrucker.com
June
1, 2002 |
|
|
Reach America Gets Exposure in Growing Truckside
Advertising Market
Memphis Business Journal
April
8, 2002 |
|
|
NBC "Today" Utilizing Mobile Advertising on Trucks
Outdoor Advertising Association of America [OAAA]
January
22, 2002 |
|
3M's New Truck Graphics Systems
FleetOwner.com
October
1, 2001 |
|
Takeoff for Truckside Advertising?
FleetOwner.com
September
7, 2001 |
|
Outdoor Media Plays Critical Role in Media Mix New
Arbitron
Study Reveals
Arbitron.com
September
6, 2001 |
|
TABS' Truck Side/Mobile Audit Methodology
Traffic Audit Bureau
For Media Measurement Online
Date
Published: Unknown |
|
Viewer Measuring Systems in Works for Truckside
Advertising
Transport Topics Online
July
13, 2001 |
|
Delivering Brand by the Truck Loads
Media Life
March
1, 2001 |
|
Driven to Success
South Florida Business Journal
August
9, 1999 |
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