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"Truckside Advertising,
mobile billboards and fleet graphics is
soft target advertising;
a non-invasive form of reaching consumers. Media
Truck advertising is not a forced media like
radio and TV ADS are often perceived to be.
Truckside graphics are so affordable that many
advertisers and agencies in the future will
redirect a portion of their annual AD dollars
for the steady year round visibility truckside
billboards and mobile trailer advertising offer.
Brand building requires a commitment to continuous
long term visibility and truckside advertising
is one of the smartest ways to accomplish this
without increasing the annual AD budget."
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TRUCK ADS®
Rod Harris, CEO
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Post Script: The
industry has recently taken a big hit in Hawaii.
(see article below) This is America and if you
obey the law, the roads are supposed to be free
for all to drive on. Making it illegal
to have a graphic or picture on the side of
a truck on the streets of Hawaii is un-American.
I am asking for an attorney to step up and help
our young industry survive the ignorance of
political correctness that will prohibit Americans
to express themselves. We need to contest this
law, because it is unconstitutional. There are
over 4,000,000 trucks on the roads in the US
and less than 1000 mobile billboards. This is
tantamount to shooting the messenger. America,
we must defend the rights of our fellow citizens
to speak, even if you don't agree with what
they say or how they go about saying it. If
we don't, eventually we will all lose our right
to free speech! Newest victim - citizens of
Austin, TX.
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Truckside Advertising, Mobile Billboard
and Graphics on Fleets News Articles
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AUSTIN, TX IS FIRST TEXAS
CITY TO LIMIT FREE SPEECH
TRUCK ADS
April 2, 2010 |
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See Your AD on
a Truck Now, before it's too late. So says,
"the powers that be" in the City of Austin.
One question from this author to the citizens
of Austin Texas, do you agree with this decision
to limit your free speech?...
More...
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Hanging Around |
[Article about TRUCK
ADS®]
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Digital Graphics
Magazine
December 2009 |
|
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When I was interviewing
banner manufacturers about the industry for
a previous article, many of them mentioned that
mounting hardware is a growing part of the banner...
More...
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Truckin' Ahead - Soft-Side
Truck Graphic Systems |
[Article about TRUCK
ADS®]
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Digital Graphics Magazine
August 2008 |
|
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Though much attention
has been paid to self-adhesive vinyl type vehicle
and fleet graphics, soft-sided truck graphics
has quietly become a solid ...
More...
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New state law bans billboard
trucks
Washington Business Journal
July 7, 2006 |
|
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Billboard trucks
that display paid advertising on their sides
are now banned in Hawaii. Gov. Linda Lingle
signed legislation that prohibits billboard
trucks...
More...
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TRUCK ADS® Introduces
the TRUCK ADS
Changeable Media Frame System
TruckAds Press Release
June 1, 2006 |
|
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TRUCK ADS® recently
discontinued carrying an outdated changeable
truck graphics vinyl banner frame system recently
and introduced the TRUCK ADS® fleet graphics
frame system...
More...
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Mobile Message
Gainesville Sun
April 29, 2006 |
|
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The aqua lettering
on the sides of the Toyota Scion xB reveals
something more than an eye-catching ride. It's
advertising on the move...
More...
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Rolling Advertising Awards
2006
Rhino
2006 |
|
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DIE SIEGER
Im Rahmen einer spektakulären Preisverleihung
auf dem Hockenheimring wurden am Freitag den
14. Oktober 2005 die Sieger bekannt gegeben:...
More...
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Tri-Message on a Truck
SignIndustry.com
February 14, 2005 |
|
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What do you get
when you mix motional advertising with mobile
billboards? A hot advertising concept. Find
out how to tap into a new revenue stream by
combining tri-message signage and mobile advertising...
More...
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Driving Brands Literally
- Mobile billboards: A New Era
in Advertising
IndianTelevision.com
November 6, 2004 |
|
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From its docile
and low profile beginning as a small poster
on the roadside to becoming huge hoardings to
building and vehicles wraps...
More...
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TRUCK ADS® Expands Business
with Affiliate Program |
[Article about TRUCK
ADS®]
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Adrants
October 28, 2003 |
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TruckAds, a firm
that handles truck side advertising, has announced
a new affiliate program whereby local ...
More...
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TRUCK ADS® Offers Affiliate
Truckside Advertising Licenses
Truck Ads Press Release
August 19, 2003 |
|
|
|
McLean, VA (August
19, 2003) - TruckAds®, a nationwide mobile media
firm located in Metropolitan Washington, DC
...More... |
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Soft Target Advertising
Truck Ads Press Release
August 7, 2003 |
|
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|
McLean, VA (August
7, 2003) - Advertisements are everywhere and
often rub consumers the wrong way...
More... |
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Soft Target Advertising |
[Article about TRUCK
ADS®]
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Adrants
June 8, 2003 |
|
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|
Rod Harris, president
and CEO of TruckAds, coins the term "Soft Target
Advertising". Briefly, he describes this as
a ...
More... |
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Trucks on the move provide
easy, rolling billboards
Business First
June 6, 2003 |
|
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Moving billboards
have taken a new twist in Central Ohio with
dump trucks, box trucks and trailers being driven
...
More... |
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|
Truck Advertising |
[Article about TRUCK
ADS®]
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Adrants
April 18, 2003 |
|
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Now here's a good
one that I had never been aware of before. Even
with all my long years buying space and ...
More... |
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Benefits of Vehicle Wrapping
SignIndustry.com
February 28, 2003 |
|
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Selling vehicle
wrapping services is easy when you can offer
potential customers a laundry list of proven
benefits ...
More... |
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More Mobile Advertising
News Articles
|
|
Originally Published
- 1999 through 2002
|
ADS on Trucks' Sides are
Movable Feast for Eyes
The Business Journal
June 28, 2002 |
|
Reach America Gets Exposure
in Growing Truckside Advertising Market
Memphis Business Journal
April 8, 2002 |
|
3M's New Truck Graphics
Systems
FleetOwner.com
October 1, 2001 |
|
Takeoff for Truckside
Advertising?
FleetOwner.com
September 7, 2001 |
|
Outdoor Media Plays Critical
Role in Media Mix New Arbitron
Study Reveals
Arbitron.com
September 6, 2001 |
|
TABS' Truck Side/Mobile
Audit Methodology
Traffic Audit Bureau
For Media Measurement Online
Date Published: Unknown |
|
Viewer Measuring Systems
in Works for Truckside Advertising
Transport Topics Online
July 13, 2001 |
|
Delivering Brand by the
Truck Loads
Media Life
March 1, 2001 |
|
Driven to Success
South Florida Business Journal
August 9, 1999 |
|
|
Team
with TRUCK ADS®
Click Here to Learn About
Becoming an Affiliate
|
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