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TRUCKSIDE AD NEWS

ADVERTISING IN THE FAST LANE®
 

NEWS ARTICLES

TRUCK ADS® Introduces THE CARRIER AD KIT™
TRUCKADS® Press Release
May 5, 2011

[Article about TRUCK ADS®]

On May 5, 2011, TRUCK ADS®, the premier brand name in truck side advertising, announced the newest addition to its services: THE CARRIER AD KIT™ Program. Now available in all U.S. Media Markets, Canada and Puerto Rico, ... More...

     

THE CARRIER AD KIT™ Examples


AUSTIN, TX IS FIRST TEXAS CITY TO LIMIT FREE SPEECH
TRUCK ADS
April 2, 2010

See Your AD on a Truck Now, before it's too late. So says, "the powers that be" in the City of Austin. One question from this author to the citizens of Austin Texas, do you agree with this decision to limit your free speech?... More...


A Profitable Niche

[Article about TRUCK ADS®]

Digital Graphics Magazine August 2008

Though much attention has been paid to self-adhesive vinyl type vehicle and fleet graphics, soft-sided truck graphics has quietly become a solid and profitable niche in its own right. Customers interested in soft-side truck graphic systems tend to be the owners of trucks in manufacturer and retail sectors who want to be able to change graphic messages on a regular basis... More...


Truckin' Ahead - Soft-Side Truck Graphic Systems

[Article about TRUCK ADS®]

Digital Graphics Magazine August 2008

Though much attention has been paid to self-adhesive vinyl type vehicle and fleet graphics, soft-sided truck graphics has quietly become a solid ... More...


New state law bans billboard trucks
Washington Business Journal
July 7, 2006

Billboard trucks that display paid advertising on their sides are now banned in Hawaii. Gov. Linda Lingle signed legislation that prohibits billboard trucks... More...


TRUCK ADS® Introduces the TRUCK ADS
Changeable Media Frame System

TRUCKADS® Press Release
June 1, 2006

On June 1, 2006, TRUCK ADS® introduced the TRUCK ADS® Frame System. TRUCK ADS® Frame technology integrates Secur-Tabs® technology developed by TRUCK ADS® with... More...

Do it Yourself (DIY)


Mobile Message
Gainesville Sun
April 29, 2006

The aqua lettering on the sides of the Toyota Scion xB reveals something more than an eye-catching ride. It's advertising on the move... More...


Rolling Advertising Awards 2006
Rhino 2006

DIE SIEGER Im Rahmen einer spektakulären Preisverleihung auf dem Hockenheimring wurden am Freitag den 14. Oktober 2005 die Sieger bekannt gegeben:... More...


Tri-Message on a Truck
SignIndustry.com February 14, 2005

What do you get when you mix motional advertising with mobile billboards? A hot advertising concept. Find out how to tap into a new revenue stream by combining tri-message signage and mobile advertising... More...


Driving Brands Literally - Mobile billboards: A New Era
in Advertising

IndianTelevision.com
November 6, 2004

From its docile and low profile beginning as a small poster on the roadside to becoming huge hoardings to building and vehicles wraps... More...


TRUCK ADS® Expands Business with Affiliate Program

[Article about TRUCK ADS®]

Adrants October 28, 2003

TRUCKADS®, a firm that handles truck side advertising, has announced a new Affiliate program whereby local ... More...


TRUCK ADS® Offers Affiliate Truckside Advertising Licenses
TRUCK ADS Press Release
August 19, 2003
McLean, VA (August 19, 2003) - TRUCKADS®, a nationwide mobile media firm located in Metropolitan Washington, DC ...More...

Soft Target Advertising
TRUCK ADS Press Release August 7, 2003
McLean, VA (August 7, 2003) - Advertisements are everywhere and often rub consumers the wrong way... More...

Soft Target Advertising

[Article about TRUCK ADS®]

Adrants June 8, 2003
Rod Harris, CEO of Truck Ads, LLC coined the term "Soft Target Advertising". Briefly, he describes this as a ... More...

Trucks on the move provide easy, rolling billboards
Business First
June 6, 2003
Moving billboards have taken a new twist in Central Ohio with dump trucks, box trucks and trailers being driven ... More...

Truck Advertising

[Article about TRUCK ADS®]

Adrants April 18, 2003
Now here's a good one that I had never been aware of before. Even with all my long years buying space and ... More...

Benefits of Vehicle Wrapping
SignIndustry.com
February 28, 2003
Selling vehicle wrapping services is easy when you can offer potential customers a laundry list of proven benefits ... More...

More Mobile Advertising News Articles

Originally Published - 1999 through 2002

ADS on Trucks' Sides are Movable Feast for Eyes
The Business Journal
June 28, 2002

Reach America Gets Exposure in Growing Truckside Advertising Market
Memphis Business Journal April 8, 2002

3M's New Truck Graphics Systems
FleetOwner.com October 1, 2001

Takeoff for Truckside Advertising?
FleetOwner.com September 7, 2001

Outdoor Media Plays Critical Role in Media Mix New Arbitron Study Reveals
Arbitron.com
September 6, 2001

TABS' Truck Side/Mobile Audit Methodology
Traffic Audit Bureau For Media Measurement Online
Date Published: Unknown

Viewer Measuring Systems in Works for Truckside Advertising
Transport Topics Online July 13, 2001

Delivering Brand by the Truck Loads
Media Life March 1, 2001

Team with TRUCK ADS®
Truck Ads, LLC
October 1996

 
 

MOBILE ADVERTISERS

 

Listed below are businesses who recognize the power of outdoor mobile billboards and truck advertising. These brands are seen regularly on the street because it works!

Saab® Lockheed Martin® McDonalds®
Sprint® Oracle® PeoplePC®
Verizon® Honda® NBC®
ATT® Click2Learn.com Hair Cuttery®
Compuserve® Snapple® QualComm®
Coleman® Coca Cola® Bell Atlantic®
Wendy's® Toshiba® Giant®
Mobil® Airtouch® UBid®
Kosmo.com Bizrate.com Streamline.com
Dewalt® Target® ESPN®
PCORDER.COM TLC® Blimpie®
Cartoon Network® Wells Fargo® Midas®
Geico Direct ® Toyota® Culligan®
CNN® Motorala® Safeway®
Urban Fetch® Peoplesoft® Jackson Hewitt®
Bosch Power Tools® Sybase® Ogilvy & Mather®
Snapper® Taco Bell® GE®
Bigstar.com Pizza Hut® Office Depot®
Fashionmall.com Coldwell Banker® Penske®
Orkin® Smirnoff® Amazon®
Staples® Qwest® Petsmart®
Infoseek® Western Union® Adweek®
Intel® Coors® Jack in the Box®
IBM® AMD® Fujitsu®
UPN® Yamaha® 20th Century Fox®
KIA® Adaptec® Palm®
Ogilvy One Worldwide Harley Davidson® Bank of America®
Raytheon® Abbott Laboratories® Allstate®
Bell South® Nissan ® Nikegolf®
Baily Total Fitness® Fox Sports® Siemens®
Synopsys® PC Magazine® Sunkist®
uniscape.com Microsoft® KBKids®
All trademarks are the property of their respective owners.

These are just a few of the many companies who advertise on trucks. Today, all types of companies and causes are successfully advertising on trucks. (Note: This is not a client list. Client data is maintained as private and confidential.)

 
 
 
 
 
 

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[Truck Side Advertising]  Also referred to as truck advertising or truck side graphics, truck decals, truck signage and mobile truckside advertising. Third party ADS are affixed to panels on the sides, front or rear of trucks owned by others.

[Out of Home Advertising] Inclusive term that refers to a wide array of advertising vehicles designed to reach the consumer outside the home, including outdoor, tractor trailer advertising, truckside advertising, mobile billboards, mobile outdoor advertising trucks, transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls, sport facilities, stadiums, taxis, telephone kiosks, trucks, truck stops, and other specialized media.

[Mobile Billboards] There are four (4) types of mobile billboards. 1 - "A" frame billboards, 2 - Tri-vision billboard trucks, 3 - Video TV trucks, 4 - Elevating billboards. Click here for a detailed description.

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