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TRADEMARKS
GUIDELINES FOR PROPER USE OF TRUCK ADS® TRADEMARKS

 
 
Introduction

The name and trademarks of TRUCK ADS, LLC are valuable intellectual property assets. Our trademark is important because the TRUCKADS® and TRUCK ADS® mark serves to identify us as a source of advertising services on the sides of trucks as well as providing products for the outdoor advertising industry. This includes TRUCK ADS® Frame Kits and our premium outdoor banners. Our trademarks provide TRUCK ADS certain legal rights that can be lost through inappropriate use or misuse. That is why you must read and follow our trademark guidelines below. See General Do's and Don'ts Below

NOTICE: Follow these guidelines carefully. Failure to follow these trademark guidelines, subjects your company to potential legal liability and immediate cancellation as an affiliate or reseller.

 
What are Trademarks

A trademark is a word, acronym, logo, logotype, name, symbol, design, tagline, slogan or phrase that identifies a product or service and distinguishes it from similar products or services offered by others involved in interstate commerce. Consequently, TRUCK ADS trademarks are valuable because they represent the standards of excellence and consistent high quality associated with our services and products.

For a list of TRUCK ADS trademarks, see trademarks and nouns listed below.

Approved Graphic Website Links
 

The following graphic links are approved for website use. Wholesale buyers who resell our products may use the Wholesale Buyer Links. If you promote our products and receive a commission from us, you may use the Commission Links.

Copy the html code shown below the graphic you want to display on your website page and paste it into your html code on your website. TRUCKADS® graphics must be at least 2" from your company name and smaller than your company name.

   
Wholesale Buyer Links Commission Links
1. Add this Graphic Link to Your Website 2. Add this Graphic Link to Your Website
Graphic Size: 319px X 98px
Graphic Size: 141px X 58px
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="http://www.truckads.com/billboard_media_frames.htm" title="More about TRUCKADS® Frames and Banners"><img border="0" src="http://www.truckads.com/sgt/images/pic2.gif" width="319" height="98"></a>
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="https://www.bannersignstore.com" title="Visit TRUCK ADS® iStore"><img border="0" src="http://www.truckads.com/sgt/images/pic1.gif" width="141" height="58"></a>
3. Add this Graphic Link to Your Website 4. Add this Graphic Link to Your Website
Graphic Size: 141px X 58px
Graphic Size: 319px X 98px
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="http://www.truckads.com/billboard_media_frames.htm" title="More about TRUCKADS® Frames and Banners"><img border="0" src="http://www.truckads.com/sgt/images/pic1.gif" width="141" height="58"></a>
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="https://www.bannersignstore.com" title="Visit TRUCK ADS® iStore"><img border="0"
src="http://www.truckads.com/sgt/images/pic2.gif" width="319"
height="98"></a>
5. Add this Graphic Link to Your Website 6. Add this Graphic Link to Your Website
Graphic Size: 317px X 87px
Graphic Size: 218px X 50px
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="http://www.truckads.com/billboard_media_frames.htm" title="More about TRUCKADS® Frames and Banners"><img border="0" src="http://www.truckads.com/sgt/images/pic4.gif" width="317" height="87"></a>
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="https://www.bannersignstore.com" title="Visit TRUCK ADS® iStore"><img border="0" src="http://www.truckads.com/sgt/images/pic3.gif" width="218" height="50"></a>
7. Add this Graphic Link to Your Website 8. Add this Graphic Link to Your Website
Graphic Size: 218px X 50px
Graphic Size: 317px X 87px
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="http://www.truckads.com/billboard_media_frames.htm" title="More about TRUCKADS® Frames and Banners"><img border="0" src="http://www.truckads.com/sgt/images/pic3.gif" width="218" height="50"></a>
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="https://www.bannersignstore.com" title="Visit TRUCK ADS® iStore"><img border="0"
src="http://www.truckads.com/sgt/images/pic4.gif" width="317"
height="87"></a>
9. Add this Graphic Link to Your Website 10. Add this Graphic Link to Your Website
Graphic Size: 317px X 87px
Graphic Size: 218px X 50px
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="http://www.truckads.com/billboard_media_frames.htm" title="More about TRUCKADS® Frames and Banners"><img
border="0" src="http://www.truckads.com/sgt/images/pic6.gif"
width="317" height="87"></a>
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="https://www.bannersignstore.com" title="Visit TRUCK ADS® iSTORE"><img border="0" src="http://www.truckads.com/sgt/images/pic5.gif" width="218" height="50"></a>
11. Add this Graphic Link to Your Website 12. Add this Graphic Link to Your Website
Graphic Size: 218px X 50px
Graphic Size: 317px X 87px
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="http://www.truckads.com/billboard_media_frames.htm" title="More about TRUCKADS® Frames and Banners"><img
border="0" src="http://www.truckads.com/sgt/images/pic5.gif"
width="218" height="50"></a>
COPY AND PASTE THIS HTML CODE INTO YOUR WEBSITE
<a href="https://www.bannersignstore.com" title="Visit TRUCK ADS® iSTORE"><img border="0" src="http://www.truckads.com/sgt/images/pic6.gif" width="317" height="87"></a>

You May Also Add the Following Popular Page Links to Your Website

http://www.truckads.com/cpm_advertising_impressions_calculator.htm
http://www.truckads.com/visual_aid_tool_ta.htm

 
 
Why We Protect Our Trademarks

Without trademarks, consumers would not be able to distinguish services and products provided by various companies. Businesses would not be able to build brand names in the market place and stand apart from their competitors. For these reasons, it is important to understand the importance of TRUCK ADS trademarks and what we and you must do to protect them.

The owner of a valid trademark may prevent others from using its mark for particular goods or services and may recover monetary damages caused by another's infringement. Trademarks must be used properly and consistently, otherwise the trademark risks becoming generic, making the mark impossible to enforce. This is what happened to the zipper, harmonica, cellophane, yo-yo and kerosene trademarks. This is not going to happen to TRUCKADS® or TRUCK ADS®.

 
Always Use Trademarks as an Adjective

Always use trademarks as an adjective, followed by the appropriate noun (descriptors). Trademarks are adjectives that describe a specific person, place or thing. Using a trademark as an adjective avoids using the trademark in a generic sense. In general, a sentence should make sense with or without the trademark. For a list of appropriate nouns, see our trademark and nouns list.

 
Examples                                                                                                 
Correct

The TRUCK ADS® look great on the side of the truck and come in any size.
The TRUCKADS® Frame Kit is easy to install and change out.

 
Unauthorized and Incorrect

TRUCK ADS® look great on the side of the truck and come in any size.
TRUCKADS Frame Kits are easy to install and change out.

 
Never Alter or Deceptively Spell Federally Registered Trademarks

Use the exact form of TRUCK ADS trademarks. Never use the TRUCKADS® or TRUCK ADS® trademark incorrectly. All graphics designed with TRUCK ADS trademarks are designed and provided by TRUCK ADS.

 
Examples                                                                                                 
Correct Unauthorized and Incorrect
TRUCKADS®
TRUCK ADS®
Truck ads
Truck Ads
TruckAd
Truckad
Truckads
Truck-Ads
Truck Ad
 
Other Guidelines for Our Trademarks
Do not use TRUCK ADS trademarks as a verb.
Do not add prefixes or suffixes, numbers or symbols as part of any TRUCK ADS trademark.
Do not add prefixes or suffixes, numbers or symbols as part of any TRUCK ADS trademark.
 
Never Use Trademarks in Possessive Form
 
Examples                                                                                                    
Correct
One of TRUCKADS® services is to provide ads for national ad campaigns.
 
Unauthorized and Incorrect
One of TruckAds'® services is to provide ads for national ad campaigns.
 
Always Use the Proper Registration "®" or Symbol "™"

The ® symbol must be used with all of TRUCK ADS registered trademarks. The trademarks in the body of any text and the heading of any text must be followed by the ® symbol. If the formatted ® symbol is not available to you, simply cut and paste the symbol from this page into your website or word document or you may place this html code    &reg;    into your page and the symbol will appear. Do not include a space before the trademark symbol or use italics for the trademark symbol, regardless of the format of text that precedes it. These are minimum requirements for the use of our trademarks. EXAMPLE OF MARK: TRUCKADS® AND TRUCK ADS®

 
Examples                                                                                                 
Correct

The TRUCK ADS® Wrap Around Ad Program allow advertisers many optional ad sizes.
Call your local TRUCKADS® office today.

 
Unauthorized and Incorrect
The Truck Ads Wrap Around Ad Program allow advertisers many optional ad sizes.
Call your local TruckAds office today.
 
Always Respect Third-Party Trademarks

TRUCK ADS respects third-party trademarks. If you use another company's trademarks including TRUCK ADS® or TRUCKADS®, you must use the appropriate trademark symbol. When third-party trademarks are mentioned and there are no specific trademark attribution guidelines in effect, always use a generic third-party trademark attribution. The Web site maintained by the third-party is a good place to look for its trademark guidelines. You need only mark the third-party trademark if you have information that it is, in fact, a trademark.

 
Examples                                                                                                 
Correct

IBM® and THINK PAD® are registered trademarks of International Business Machines.

 
Correct
TRUCKADS® and TRUCK ADS® are registered trademarks of TRUCK ADS.
 
Unauthorized and Incorrect
TRUCKADS and TRUCK ADS are registered trademarks of TRUCK ADS.
Always Give Proper Trademark Attribution

Proper attribution must be given to trademarks. Attribution should correspond to order mentioned in the text, with attribution of registered trademarks appearing first.

 
Examples                                                                                                 
Correct

_Your Company Name_ is the owner of _your trademark_. All other trademarks are the property of their respective owners.

Trademarks and Nouns List

The nouns listed below comprise the appropriate descriptors for TRUCK ADS trademarks. All nouns in this list represent generic descriptions of defined programs and services offered by TRUCK ADS.

Please select a noun from this table that suits the context in which the trademark is being used. If you are not sure, call us for review.

Examples                                                                                                   
Trademarks and Nouns listed here are appropriately capitalized.

TRUCK ADS®

Frame Kits     Banners     Ad Programs     Trucks     Services     Wrap Around Ad     Logo Ad      Super Side Ad     Semi-Trailer     King Size Ad     Tail Light Ad     Queen Size Ad

TRUCKADS®

Website     Ad Programs      Trucks     Services     Wrap Around Ad     Logo Ad      Super Side Ad     Semi-Trailer     King Size Ad     Tail Light Ad     Queen Size Ad

SECUR-TABS®

Secondary Locking Device    Fasteners

ADVERTISING IN THE FAST LANE®

Trucks

AD™

Area Designated

CARRIER AD SYSTEM™

Banner and Frame System      Advertise Here Banners

The Invisible Media Frame System®

Banner and Frame System
General Do's and Don'ts

In addition to the guidelines above, it is important that you abide by the following "do's and don'ts" when using TRUCK ADS trademarks in association with your company's use of the TRUCK ADS® and TRUCKADS® trademarks.

 
Always use the Trademark TRUCKADS® as One Word or TRUCK ADS® as Two Words

Never use our trademarks incorrectly, such as TRUCKAD, TRUCK AD, TRUCK ADZ, etc., on your website or in advertising literature.

 
Never use our Trademarks or Deceptive Marks in an Internal Hyperlink on your Website

Do not use TRUCKADS or TRUCK ADS with or without other words to make a link pointing to another page within your website. EXAMPLE: TRUCKADS, TRUCK ADS, TRUCKAD FRAME, etc. Do not use any of our trademarks for this.

 
Never use our Trademarks in a Title

Do not use TRUCKADS or TRUCK ADS with or without other words in a title on your website or literature. EXAMPLE: TRUCK ADS KITS COME WITH A LIFETIME GUARANTEE. Do not use any of our trademarks to do this.

 
Never use Confusing and Deceptive Variations of our Marks in Meta Tags
Unauthorized and Incorrect
EXAMPLE: meta name="Description" content="Truck Ads, truckad, truck ads, truck ads, truck ad"
 
Never use Confusing and Deceptive Variations of our Marks in Graphic Names or Alt Tags
Unauthorized and Incorrect
EXAMPLE: alt=Truck Ad Kit
EXAMPLE: img src="Images/TruckAd_truck.gif
 

You must have a distinct name for your ad programs and services that does not include any TRUCK ADS trademarks as part of the name.

Never advertise any ad program or service under a name that is confusingly similar to a TRUCK ADS trademark.

Never place your company name, trademarks, service marks or product names next to a TRUCK ADS trademark on website pages, packaging, disks, labels or advertisements. If you are uncertain, please contact TRUCK ADS for review.

Always display your own name more prominently than any TRUCK ADS trademark on website pages, advertisements and brochures.

 
TRUCK ADS® may modify the TRADEMARK GUIDELINES from time to time. It is your responsibility to check back here for updates.

NOTE: The total number of truck companies we support is limited.

 

Call 1 (800) 878-2523 to see if you qualify or email us your info by clicking:

 

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