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The name and trademarks of TRUCK ADS® are valuable intellectual property assets. Our trademark is important because the TRUCKADS® and TRUCK ADS® mark serves to identify us as a source of advertising services on the sides of trucks as well as providing products for the outdoor advertising industry. This includes TRUCK ADS® Frame Kits and our premium outdoor banners. Our trademarks provide TRUCK ADS® certain legal rights that can be lost through inappropriate use or misuse. That is why you must read and follow our trademark guidelines below. See General Do's and Don'ts Below

Important: Follow these guidelines carefully. Failure to follow these Trademark Guidelines, subjects your company to legal liability and immediate cancellation as a resell vendor.

A trademark is a word, acronym, logo, logotype, name, symbol, design, tagline, slogan or phrase that identifies a product or service and distinguishes it from similar products or services offered by others involved in interstate commerce. Consequently, TRUCK ADS® trademarks are valuable because they represent the standards of excellence and consistent high quality associated with TRUCK ADS® services and products.

For a list of TRUCK ADS trademarks, see trademarks and nouns list below.

Without trademarks, consumers would not be able to distinguish services and products provided by various companies. Businesses would not be able to build brand names in the market place and stand apart from their competitors. For these reasons, it is important to understand the importance of TRUCK ADS® trademarks and what we and you must do to protect them.

The owner of a valid trademark may prevent others from using its mark for particular goods or services and may recover monetary damages caused by another's infringement. However, trademarks must be used properly and consistently. Otherwise the trademark risks becoming generic, making the mark impossible to enforce. This is what happened to the zipper, harmonica, cellophane, yo-yo and kerosene trademarks. This is not going to happen to TRUCKADS®.

The following graphics are approved for use, if you are a reseller of the TRUCK ADS® Frame Kit and/or Banners. In order to use the TRUCK ADS® trademark, copy the URL link for the graphic you want to display into your website page. Note the size of the graphic can be proportionally altered to fit your page layout. The graphic may not be larger than is shown here and cannot be larger than your company name, if your company name is within 2" of our trademark.

Always Use Trademarks as an Adjective

Always Use Trademarks as an adjective, followed by the appropriate noun (descriptors). Trademarks are adjectives that describe a specific person, place or thing. Using a trademark as an adjective avoids using the trademark in a generic sense. In general, a sentence should make sense with or without the trademark. For a list of appropriate nouns, see our trademark and nouns list.

TRUCK ADS® look great on the side of the truck and come in any size.
TRUCKADS Frame Kits are easy to install and change out.

Use the exact form of TRUCK ADS Trademarks. Never use the TRUCKADS® or TRUCK ADS® Trademark incorrectly. All graphics designed with TRUCK ADS trademarks are designed and provided by TRUCK ADS.

The ® symbol must be used with all of TRUCK ADS registered trademarks. The trademarks in the body of any text and the heading of any text must be followed by the ® symbol. If the formatted ® symbol is not available to you, simply cut and paste the symbol from this page into your website or word document or you may place this html code    ®    into your page and the symbol will appear. Do not include a space before the trademark symbol or use italics for the trademark symbol, regardless of the format of text that precedes it. These are minimum requirements for the use of our trademarks. EXAMPLE OF MARK: TRUCKADS® AND TRUCK ADS®

The TRUCK ADS® Wrap Around Ad Program allow advertisers many optional ad sizes.
Call your local TRUCKADS® office today.

TRUCK ADS respects third-party Trademarks. If you use another company's Trademarks including TRUCK ADS® or TRUCKADS®, you must use the appropriate Trademark symbol. When third-party Trademarks are mentioned and there are no specific trademark attribution guidelines in effect, always use a generic third-party Trademark attribution. The Web site maintained by the third-party is a good place to look for its Trademark Guidelines. You need only mark the third-party Trademark if you have information that it is, in fact, a Trademark.

IBM® and THINK PAD® are Registered Trademarks of International Business Machines.

Proper attribution must be given to Trademarks. Attribution should correspond to order mentioned in the text, with attribution of registered trademarks appearing first.

_Your Company Name_ is the owner of _your trademark_. All other trademarks are the property of their respective owners.

The nouns listed below comprise the appropriate descriptors for TRUCK ADS® Trademarks. All nouns in this list represent generic descriptions of defined programs and services offered by TRUCK ADS®.

Please select a noun from this table that suits the context in which the Trademark is being used. If you are not sure, call us for review.

In addition to the guidelines above for trademark usage, it is important that you abide by the following general "do's and don'ts" Trademark Guidelines when using TRUCK ADS Trademarks in association with your company's use of the TRUCK ADS® and TRUCKADS® Trademarks.

Never use our Trademarks incorrectly, such as TRUCKAD, TRUCK AD, TRUCK ADZ, etc., on your website or in advertising literature.

Do not use TRUCKADS or TRUCK ADS with or without other words to make a link pointing to another page within your website. EXAMPLE: TRUCKADS, TRUCK ADS, TRUCKAD FRAME, etc. Do not use any of our Trademarks for this.

Do not use TRUCKADS or TRUCK ADS with or without other words in a title on your website or literature. EXAMPLE: TRUCK ADS KITS COME WITH A LIFETIME GUARANTEE. Do not use any of our trademarks to do this.

You must have a distinct name for your ad programs and services that does not include any TRUCK ADS® trademarks as part of the name.

Never advertise any ad program or service under a name that is confusingly similar to a TRUCK ADS® Trademark.

Never place your company name, trademarks, service marks or product names next to a TRUCK ADS® trademark on website pages, packaging, disks, labels or advertisements. If you are uncertain, please contact TRUCK ADS® for review.

Always display your own name more prominently than any TRUCK ADS® Trademark on website pages, advertisements and brochures.