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McLean, VA
(March 28, 2005) - Salt
Lake City, March 20 thru 24, 2005, Quest Software and Microsoft
combined forces to advertise on mobile billboards supplied
by TruckAds®. Novell's Brainshare 2005 was in session at
the Salt Palace Convention Center. This is an annual event
and this year Microsoft and Quest did not let Novell have
all the attendee's attention. They advertised on large
mobile billboards that traveled around the convention center
for 5 days, giving their competitors and the attendee's
something else to think about besides Novell. The message
was simple and apparently effective. One driver reported
that they were approached by an unidentified person, who
offered $1000 to the driver, if they would just drive off
into the sunset and not come back. The driver declined.
Apparently Novell didn't think the city was big enough for
Microsoft and Quest to be there, too. Novell left at weeks
end and for all practical purposes, at the close of the
convention, TruckAds® mobile billboard drove off into the
sunset, ready and willing to do battle again, another day.
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