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McLean, VA (March 28, 2005) - Salt Lake
City, March 20 thru 24, 2005, Quest® Software and Microsoft®
combined forces to advertise on mobile billboards supplied by
TRUCK ADS®. Novell's Brainshare 2005 was in session at the Salt
Palace Convention Center. This is an annual event and this year
Microsoft® and Quest® did not let Novell® have all the attendee's
attention. They advertised on large mobile billboards
that traveled around the convention center for 5 days, giving
their competitors and the attendee's something else to think
about besides Novell. The message was simple and apparently
effective. One driver reported that they were approached by
an unidentified person, who offered $1000 to the driver, if
they would just drive off into the sunset and not come back.
The driver declined. Apparently Novell didn't think the city
was big enough for Microsoft® and Quest® to be there, too. Novell
left at weeks end and for all practical purposes, at the close
of the convention, TRUCK ADS® mobile billboard drove off into
the sunset, ready and willing to do battle again, another day.
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