TRUCKADS® Banner and Frame Resellers Click Here

TRUCK ADS® Rebrands DMA Map and DMA *** Truckside Advertising Available in all Designated Market Regions *** Click for More Press


Search for Market, City, County, State, ZIP, TV Station

Loading
 
Gallery FAQ
CPM Impressions Calculators Media Industry Terms
Video: Frame Installation See Your Ad on a Truck

Advertisement

 

CPM IMPRESSION CALCULATORS
COST PER 1000 IMPRESSION TOOLS ON TRUCKS

 

CPM
Advertising
Impressions

CPM Calculators ...

CPM Impression calculators determine how many visual impressions are created per month, on a truck. Calculators determine the cost per 1000 impressions (CPM), based on several factors; ad location, historical data and hours driven.*

If you're an advertiser, ad agency or carrier, the impression calculator tools on this page will help you make a more informed decision about buying and selling truckside ad space.

TRUCK ADS® COSTS LESS
Reach More Eyeballs for Less

Also, How to...

Find a Trucker and Buy Ad Space Direct
Advertise on TRUCK ADS® Trucks
Sell Ad Space on Your Trucks
See Your Ads on a Truck
Do it Yourself (DIY)

Calculate
cost per 1000
Impressions on
a Truck

It's about CPM

5 CPM CALCULATORS
 

*TRUCKADS® CPM VISUAL IMPRESSION CALCULATORS ARE BASED ON USDOT national historic traffic count averages. For example, during an average 8 hour drive time day in the top 20 U.S. Media Markets, Daily Effective Circulation (DEC) totals 66,000 for Ads on both sides and the back of 1 truck, DEC totals 55,000 for Ads on both sides of 1 truck, DEC totals 44,000 for an Ad on the driver's side of 1 truck, DEC totals 22,000 for an Ad on the passenger's side of 1 truck and lastly, DEC totals 32,000 for a tail light Ad on 1 truck. (Note: Our formula for determining impressions is based on ad location and total hours; not impressions per mile.)

 
TRUCK ADS® Frame Kit with SECUR-TABS® on a Truck
 

1

WRAP AROUND AD
Both Sides and Back of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the WRAP AROUND AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9
Million
Population
1.7 - 3.17
Million
Population
0.8 - 1.71
Million
Population
0.39 - 0.77
Million
Population
0.01 - 0.39
Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Wrap Around Ad

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Wrap Around Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Wrap Around Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

2

AD ON BOTH SIDES
Both Sides of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the DRIVER AND PASSENGER SIDE AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Ad on Both Sides

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Ad on Both Sides

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Ad on Both Sides ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

3

DRIVER'S SIDE AD
Driver's Side of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the DRIVER'S SIDE AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 

Step 1
Daily Traffic
Calculator


INSERT

 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Driver's Side Ad

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Driver's Side Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Driver's Side Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

4

PASSENGER'S SIDE AD
Passenger's Side of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the PASSENGER'S SIDE AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Passenger's Side Ad

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Passenger's Side Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Passenger's Side Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

5

TAIL LIGHT AD
Back of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the TAIL LIGHT AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Tail Light Ad

Total Daily Impressions : 1 Truck 1 Month   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Day   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Tail Light Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Tail Light Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

Visit TRUCKADS vinyl banner and sign iStore

  

The Banner Sign Store
TRUCKADS® and TRUCK ADS® are Registered Trademarks.
Users of this site agree to the Terms of Service.
All site contents Copyright © 2017. All Rights Reserved. Privacy Policy.

 
TRUCK ADS®