Calculate...

The TRUCK ADS® CPM Calculator calculates how many impressions are created per vehicle, per month and then calculates the cost per 1000 impressions (CPM). Total cost and impressions per month are based on several factors, including historical data and hours driven.*

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If you're an advertiser or AD agency, this tool will help you determine cost per 1000 impressions for outdoor AD campaigns.

Truckers and truck owners can use this tool to determine how many impressions an AD on a truck generates per month. Do it yourself truck side advertisers, see more...

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Impressions

How to Calculate Impressions
(CPM) for Advertising

It's about CPM

Select a CPM Calculator

*CPM CALCULATIONS ARE BASED ON: USDOT national historic traffic count averages in the top 20 U.S. Media Markets, which resulted in Daily Effective Circulation (DEC) counts of 44,000 for the Driver's Side ADS, 32,000 DEC for Tail Light ADS and 66,000 DEC for ADS on both sides and the back of a truck. DEC's for media markets 51-100 average 22,000, 16,000 and 33,000 respectively.

WRAP AROUND AD

A TRUCK ADS® Impressions Calculator

How to Calculate CPM Impressions for
Ads On Both Sides and Back of 1 Truck

Step 1: Insert hours driven in one day (day time and/or night time) for one or more traffic conditions.

Step 2: Insert the number of days the vehicle is driven per month.

Step 3: Insert the total cost of the WRAP AROUND AD on one truck for one month.

Note: To determine CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.

INSERT TOTAL HOURS DRIVEN : 1 TRUCK FOR 1 DAY*

Step 1

US Markets
1 thru 20

US Markets
21 thru 50

US Markets
51 thru 100

US Markets
101 thru 150

US Markets
151 thru 206

Interstate
Highways

INSERT

Population
3.2 - 16.5 Million

Population
1.5 - 3.19 Million

Population
0.7 - 1.49 Million

Population
0.32 - 0.69 Million

Population
0.01 - 0.31 Million

Medium
Traffic

High
Traffic

Day Hours (6am to 6pm) - >

Night Hours (6pm to 6am) - >

Wrap Around AD

Total Impressions : 1 Truck 1 Day

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2

INSERT
Days Driven : 1 Truck 1 Month**



Total Impressions : 1 Truck 1 Month
**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Wrap Around AD

Step 3

Results will Show
Cost Per 1000 Impressions (CPM)
for one Truck in one Month.

INSERT
Your Cost : 1 Truck 1 Month***	$



CPM Impressions : 1 Truck 1 Month

***Your total cost for the AD Campaign Per Truck, Per Month. See Our AD Rates

SUPER SIDE AD

A TRUCK ADS® Impressions Calculator

How to Calculate CPM Impressions for
an Ad On the Driver's Side of 1 Truck

Step 1: Insert hours driven in one day (day time and/or night time) for one or more traffic conditions.

Step 2: Insert the number of days the vehicle is driven per month.

Step 3: Insert the total cost of the SUPER SIDE AD on one truck for one month.

Note: To determine CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.

INSERT TOTAL HOURS DRIVEN : 1 TRUCK FOR 1 DAY*

Step 1

US Markets
1 thru 20

US Markets
21 thru 50

US Markets
51 thru 100

US Markets
101 thru 150

US Markets
151 thru 206

Interstate
Highways

INSERT

Population
3.2 - 16.5 Million

Population
1.5 - 3.19 Million

Population
0.7 - 1.49 Million

Population
0.32 - 0.69 Million

Population
0.01 - 0.31 Million

Medium
Traffic

High
Traffic

Day Hours (6am to 6pm) - >

Night Hours (6pm to 6am) - >

Super Side AD

Total Impressions : 1 Truck 1 Day

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2

INSERT
Days Driven : 1 Truck 1 Month**



Total Impressions : 1 Truck 1 Month
**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Super Side AD

Step 3

Results will Show
Cost Per 1000 Impressions (CPM)
for one Truck in one Month.

INSERT
Your Cost : 1 Truck 1 Month***	$



CPM Impressions : 1 Truck 1 Month

***Your total cost for the AD Campaign Per Truck, Per Month. See Our AD Rates

TAIL LIGHT AD

A TRUCK ADS® Impressions Calculator

How to Calculate CPM Impressions for
an Ad On the Back of 1 Truck

Step 1: Insert hours driven in one day (day time and/or night time) for one or more traffic conditions.

Step 2: Insert the number of days the vehicle is driven per month.

Step 3: Insert the total cost of the TAIL LIGHT AD on one truck for one month.

Note: To determine CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.

INSERT TOTAL HOURS DRIVEN : 1 TRUCK FOR 1 DAY*

Step 1

US Markets
1 thru 20

US Markets
21 thru 50

US Markets
51 thru 100

US Markets
101 thru 150

US Markets
151 thru 206

Interstate
Highways

INSERT

Population
3.2 - 16.5 Million

Population
1.5 - 3.19 Million

Population
0.7 - 1.49 Million

Population
0.32 - 0.69 Million

Population
0.01 - 0.31 Million

Medium
Traffic

High
Traffic

Day Hours (6am to 6pm) - >

Night Hours (6pm to 6am) - >

Tail Light AD

Total Impressions : 1 Truck 1 Day

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2

INSERT
Days Driven : 1 Truck 1 Month**



Total Impressions : 1 Truck 1 Month
**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

Tail Light AD

Step 3

Results will Show
Cost Per 1000 Impressions (CPM)
for one Truck in one Month.

INSERT
Your Cost : 1 Truck 1 Month***	$



CPM Impressions : 1 Truck 1 Month

***Your total cost for the AD Campaign Per Truck, Per Month. See Our AD Rates



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CPM IMPRESSIONS CALCULATOR COST PER 1000 IMPRESSIONS TOOL

Impressions

How to Calculate Impressions (CPM) for Advertising

CPM IMPRESSIONS CALCULATOR
COST PER 1000 IMPRESSIONS TOOL

How to Calculate Impressions
(CPM) for Advertising