Reseller Information

Press Releases *** US Broadcast Television Area Maps #1 *** TRUCK ADS® Rebrands DMA Map and DMA to AD Map and AD™ *** TRUCK ADS® Awarded Banner Frame Patents *** The Carrier AD System™ Truck Side Advertising Tool Available in all US Designated Market Regions *** Press Releases



Advertise on TRUCKADS.com
Mobile Site Media Kit with AD Rates

Loading

 

TRUCK ADS® MEDIA MOBILE BILLBOARDS CARRIER AD SYSTEM™ BANNERS & WALL FRAMES TRUCK ADS® FRAME KITS

CPM Impressions Calculator      See Your Ad on a Truck      FAQ      Gallery      Glossary of Terms

         

 

CPM IMPRESSIONS CALCULATOR
COST PER 1000 IMPRESSIONS TOOL

 
 
Calculate...

The TRUCK ADS® CPM Calculator calculates how many impressions are created per vehicle, per month and then calculates the cost per 1000 impressions (CPM). Total cost and impressions per month are based on several factors, including historical data and hours driven.*

TRUCK ADS® COST LESS
Reach More Eyeballs for Less CPM

If you're an advertiser or AD agency, this tool will help you determine cost per 1000 impressions for outdoor AD campaigns.

Truckers and truck owners can use this tool to determine how many impressions an AD on a truck generates per month. Do it yourself truck side advertisers, see more...

Also, How to...

Sell Ad Space on Your Trucks
Advertise on TRUCK ADS® Trucks
Find a Carrier and Buy Space Direct
See Your AD on a Truck
Do it Yourself (DIY)

 

Impressions

How to Calculate Impressions
(CPM) for Advertising

 
It's about CPM
Select a CPM Calculator

*CPM CALCULATIONS ARE BASED ON: USDOT national historic traffic count averages in the top 20 U.S. Media Markets, which resulted in Daily Effective Circulation (DEC) counts of 44,000 for the Driver's Side ADS, 32,000 DEC for Tail Light ADS and 66,000 DEC for ADS on both sides and the back of a truck. DEC's for media markets 51-100 average 22,000, 16,000 and 33,000 respectively.

 

1

WRAP AROUND AD

A TRUCK ADS® Impressions Calculator   

 
How to Calculate CPM Impressions for
Ads On Both Sides and Back of 1 Truck

Step 1:  Insert hours driven in one day (day time and/or night time) for one or more traffic conditions.

Step 2:  Insert the number of days the vehicle is driven per month.
Step 3:  Insert the total cost of the WRAP AROUND AD on one truck for one month.

Note: To determine CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.

 
 

 

INSERT TOTAL HOURS DRIVEN : 1 TRUCK FOR 1 DAY*

 
Step 1  
US Markets
1 thru 20
US Markets
21 thru 50
US Markets
51 thru 100
US Markets
101 thru 150
US Markets
151 thru 206
Interstate
Highways
Interstate
Highways
 
INSERT Population
3.2 - 16.5 Million
Population
1.5 - 3.19 Million
Population
0.7 - 1.49 Million
Population
0.32 - 0.69 Million
Population
0.01 - 0.31 Million
Medium
Traffic
High
Traffic
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Wrap Around AD

Total Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
INSERT  
Days Driven : 1 Truck 1 Month**
   

Total Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Wrap Around AD

Step 3

Results will Show
Cost Per 1000 Impressions (CPM)
for one Truck in one Month.

INSERT
Your Cost : 1 Truck 1 Month*** $
   
CPM Impressions : 1 Truck 1 Month
 
 

***Your total cost for the AD Campaign Per Truck, Per Month. See Our AD Rates

 

 

 

2

SUPER SIDE AD

A TRUCK ADS® Impressions Calculator   

 
How to Calculate CPM Impressions for
an Ad On the Driver's Side of 1 Truck

Step 1:  Insert hours driven in one day (day time and/or night time) for one or more traffic conditions.

Step 2:  Insert the number of days the vehicle is driven per month.
Step 3:  Insert the total cost of the SUPER SIDE AD on one truck for one month.

Note: To determine CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.

 
 

 

INSERT TOTAL HOURS DRIVEN : 1 TRUCK FOR 1 DAY*

 
Step 1  
US Markets
1 thru 20
US Markets
21 thru 50
US Markets
51 thru 100
US Markets
101 thru 150
US Markets
151 thru 206
Interstate
Highways
Interstate
Highways
 
INSERT Population
3.2 - 16.5 Million
Population
1.5 - 3.19 Million
Population
0.7 - 1.49 Million
Population
0.32 - 0.69 Million
Population
0.01 - 0.31 Million
Medium
Traffic
High
Traffic
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Super Side AD

Total Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
INSERT  
Days Driven : 1 Truck 1 Month**
   

Total Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Super Side AD

Step 3

Results will Show
Cost Per 1000 Impressions (CPM)
for one Truck in one Month.

INSERT

Your Cost : 1 Truck 1 Month*** $

   
CPM Impressions : 1 Truck 1 Month

 
 

***Your total cost for the AD Campaign Per Truck, Per Month. See Our AD Rates

 

 

 

3

TAIL LIGHT AD

A TRUCK ADS® Impressions Calculator   

 
How to Calculate CPM Impressions for
an Ad On the Back of 1 Truck

Step 1:  Insert hours driven in one day (day time and/or night time) for one or more traffic conditions.

Step 2:  Insert the number of days the vehicle is driven per month.
Step 3:  Insert the total cost of the TAIL LIGHT AD on one truck for one month.

Note: To determine CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.

 
 

 

INSERT TOTAL HOURS DRIVEN : 1 TRUCK FOR 1 DAY*

 
Step 1  
US Markets
1 thru 20
US Markets
21 thru 50
US Markets
51 thru 100
US Markets
101 thru 150
US Markets
151 thru 206
Interstate
Highways
Interstate
Highways
 
INSERT Population
3.2 - 16.5 Million
Population
1.5 - 3.19 Million
Population
0.7 - 1.49 Million
Population
0.32 - 0.69 Million
Population
0.01 - 0.31 Million
Medium
Traffic
High
Traffic
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Tail Light AD

Total Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
INSERT
Days Driven : 1 Truck 1 Month**
   

Total Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Tail Light AD

Step 3

Results will Show
Cost Per 1000 Impressions (CPM)
for one Truck in one Month.

INSERT
Your Cost : 1 Truck 1 Month*** $
   

CPM Impressions : 1 Truck 1 Month
 
 

***Your total cost for the AD Campaign Per Truck, Per Month. See Our AD Rates

 

 

 

         

The TRUCK ADS® Banner Sign Store
TRUCKADS® and TRUCK ADS® are Registered Trademarks.
Users of this site agree to the Terms of Service.
All site contents Copyright © 2013. All Rights Reserved. Privacy Policy.

1 800 TRUCK AD™

 
GENERAL
Home
About Us
Advertise on TRUCKADS.com
Media Kit with Ad Rates
Contact Us
MEDIA PLAN
TRUCK ADS® Media
Media Plan
Effective Ad Space
Affordable Ad Space
TRUCK ADS® Process
All White Trucks
TRUCK ADS® vs. Bus Ads
Compare Media Rates
TRUCK ADS® iSTORE
iStore
Reseller Information
Terms of Service
Creative Art FAQ
TRUCKSIDE ADVERTISING
Truckside Advertising
Wrap Around Ad
Super Side Ad
Semi-Trailer Ad
King Size Ad
Queen Size Ad
Tail Light Ad
Logo Ad
TRUCK ADS® FRAME KITS
TRUCK ADS® Frame Kits
Prices: Banners and Frames
Truck Banner Frame Strength
Lifetime Warranty
Instructions
Frame Removal Method
Patented Frame System
Videos: Frame Installation
TRUCK ADS® Frame Kit FAQ
MOBILE BILLBOARDS
Mobile Billboards
LED Video Trucks and Screens for Rent
TV Video Truck
A-Frame Billboard Truck
CARRIER AD SYSTEM™
Carrier AD System™
Details
Background Color Options
Checklist
Free Carrier Sign Up
Equipment Needed
Carrier AD System™ FAQ
BANNERS AND WALL FRAMES
Banners and Wall Frames
Video: Dual Lock®
Dual Lock® Warranty
MEDIA MARKETS, TOOLS
U.S. Media Markets Map
U.S. Media Markets List
Demographic Data by State
Photo Gallery
See Your Ad on a Truck
CPM Impressions Calculator
DEC Impression Factors
Glossary of Terms
AD Types & Guidelines
Mobile Advertising FAQ