Reseller Information

Vinyl Banners and Frames on Sale Here

Other TRUCK ADSŪ Websites

  

Press Releases *** TRUCK ADSŪ Rebrands DMA MAP to AD MAP *** TRUCK ADSŪ Awarded Banner Frame Patents *** TRUCK ADSŪ Introduces The Carrier AD Kit™ *** Press Releases


Targeting Consumers by
BROADCAST MARKET AREA
Dish, Cable and Broadcast TV Reach

 1 (800) 878-2523 Shop online for Frames, Decals and Signs on Trucks
 

MEDIA KIT  |  MOBI VERSION
QnA
Photo Gallery
See Your Ad on a Truck
CPM Impressions Calculator
 Glossary of Terms
TRUCK ADSŪ MEDIA MOBILE BILLBOARDS CARRIER PROGRAM WALLSCAPE FRAMES TRUCK ADSŪ FRAME KITS
Truck Side Advertising Billboard Trucks For Sale Free Carrier Sign Up Video: Dual LockŪ Banner and Frame Kit Prices
The Media Plan LED Screens for Rent The Carrier AD Kit™ Dual LockŪ Kit Warranty Video: Frame Kit Installation
         
 
 

CPM IMPRESSIONS CALCULATOR
COST PER 1000 IMPRESSIONS TOOL
 
Calculate...

The TRUCK ADSŪ CPM Calculator will calculate how many impressions are created per vehicle, per month and then calculates the cost per 1000 impressions (CPM). Total cost and impressions per month are based on many factors, including historical road data and hours driven.*
TRUCK ADSŪ COST LESS
Reach More Eyeballs for Less CPM

If you are an advertiser or an AD agency, this tool will help you determine cost per 1000 impressions for a truck advertising campaign. If you own a truck, it will help you determine how many impressions an AD on your truck generates per month. Do it yourself truck side advertisers, see more...

Also, how to...

Sell Ad Space on Your Trucks
Utilize TRUCK ADSŪ Trucks
Find a Carrier and Buy Space Direct
See Your AD on a Truck
 

Impressions

+ (CPM) for Truck Sides

It's about CPM
Select Calculator
1   WRAP AROUND AD
Both Sides and Back
 
2   SUPER SIDE AD
Driver's Side
 
3   TAIL LIGHT AD
Back

*TRUCK ADSŪ CPM CALCULATOR IS BASED ON: USDOT national historic traffic count averages in the top 50 U.S. Media Markets, which resulted in Daily Effective Circulation (DEC) counts of 44,000 for the Driver's Side ADS, 32,000 DEC for Tail Light ADS and 66,000 DEC for ADS on both sides and the back of a truck. DEC's for media markets 51-100 average 22,000, 16,000 and 32,000 respectively.
 
 
 

TRUCK ADSŪ Impressions Calculator 1                                         up
 
WRAP AROUND AD
Both Sides and Back of 1 Truck for 1 Month
How to Calculate CPM Impressions for Ads On "Both Sides and Back" of 1 Truck

Step 1. Insert the number of hours driven during day time and/or night time for one or more traffic conditions.
Step 2. Insert the number of days the vehicle is driven per month.
Note: Mix driving conditions as needed and use average hours, days and cost for AD campaigns with multiple trucks.
 
 

 

Total Hours Should Not Exceed the Legal Limit Per Day*

  
Step 1

INSERT
Average Hours Driven Per Day		  
Within
Media Market
#1 thru 50		 Within
Media Market
#51 thru 100		 On
Interstate
Highways		 On
Interstate
Highways		  
Population
1 - 23 Million		 Population
0.5 - 1 Million		 Traffic
Medium		 Traffic
High		  
DAY LIGHT HOURS -->  
NIGHT TIME HOURS -->  
   
Wrap Around AD

Total Impressions : 1 Truck 1 Day              

 
*Commercial drivers limited to 10 hours per day, by law. Tandem drivers 20 hours.
Step 2
INSERT  
Total Days Driven : 1 Truck 1 Month
   
Total Impressions : 1 Truck 1 Month
 
Wrap Around AD

Step 3

Calculate Cost Per 1000 Impressions
After determining the total cost for one month, insert it here to get the CPM.

Remember: For multiple truck campaigns, insert the average hours per day, average number of days and average cost per truck.
INSERT
Total Cost : 1 Truck 1 Month* $
   
CPM Impressions : 1 Truck 1 Month
*This is the total cost of the AD Campaign Per Truck, Per Month. See Our Rates.
 
 
 
 

TRUCK ADSŪ Impressions Calculator 2                                         up
 
SUPER SIDE AD
Driver's Side of 1 Truck for 1 Month
How to Calculate Impressions and CPM for Ads On the "Driver's Side" of 1 Truck

Step 1. Insert the number of hours driven during day time and/or night time for one or more traffic conditions.
Step 2. Insert the number of days the vehicle is driven per month.
Note: Mix driving conditions as needed and use average hours, days and cost for AD campaigns with multiple trucks.
 
 

 

Total Hours Should Not Exceed the Legal Limit Per Day*

  
Step 1

INSERT
Average Hours Driven Per Day		  
Within
Media Market
#1 thru 50		 Within
Media Market
#51 thru 100		 On
Interstate
Highways		 On
Interstate
Highways		  
Population
1 - 23 Million		 Population
0.5 - 1 Million		 Traffic
Medium		 Traffic
High		  
DAY LIGHT HOURS -->  
NIGHT TIME HOURS -->  
   
Super Side AD

Total Impressions : 1 Truck 1 Day              

 
*Commercial drivers limited to 10 hours per day, by law. Tandem drivers 20 hours.
Step 2
INSERT  
Total Days Driven : 1 Truck 1 Month
   
Total Impressions : 1 Truck 1 Month
 
Super Side AD

Step 3

Calculate Cost Per 1000 Impressions
After determining the total cost for one month, insert it here to get the CPM.

Remember: For multiple truck campaigns, insert the average hours per day, average number of days and average cost per truck.
INSERT

Total Cost : 1 Truck 1 Month* $

   
CPM Impressions : 1 Truck 1 Month

*This is the total cost of the AD Campaign Per Truck, Per Month. See Our Rates.
 
 
 
 

TRUCK ADSŪ Impressions Calculator 3                                         up
 
TAIL LIGHT AD
Back of 1 Truck for 1 Month

How to Calculate Impressions and CPM for Ads On the "Back" of 1 Truck

Step 1. Insert the number of hours driven during day time and/or night time for one or more traffic conditions.
Step 2. Insert the number of days the vehicle is driven per month.
Note: Mix driving conditions as needed and use average hours, days and cost for AD campaigns with multiple trucks.
 
 

 

Total Hours Should Not Exceed the Legal Limit Per Day*

  
Step 1

INSERT
Average Hours Driven Per Day		  
Within
Media Market
#1 thru 50		 Within
Media Market
#51 thru 100		 On
Interstate
Highways		 On
Interstate
Highways		  
Population
1 - 23 Million		 Population
0.5 - 1 Million		 Traffic
Light-Medium		 Traffic
Medium-High		  
DAY LIGHT HOURS -->  
NIGHT TIME HOURS -->  
   
Tail Light AD

Total Impressions : 1 Truck 1 Day              

 
*Commercial drivers limited to 10 hours per day, by law. Tandem drivers 20 hours.
Step 2
INSERT
Total Days Driven : 1 Truck 1 Month
   
Total Impressions : 1 Truck 1 Month
 
Tail Light AD

Step 3

Calculate Cost Per 1000 Impressions
After determining the total cost for one month, insert it here to get the CPM.

Remember: For multiple truck campaigns, insert the average hours per day, average number of days and average cost per truck.
INSERT
Total Cost : 1 Truck 1 Month* $
   

CPM Impressions : 1 Truck 1 Month
*This is the total cost of the AD Campaign Per Truck, Per Month. See Our Rates.
 
 
 
up
The Banner Sign Store
TRUCK ADSŪ Banners and Frames Online
TRUCKADSŪ CORPORATE OFFICES ~ MCLEAN, VIRGINIA ~ USA
TRUCKADSŪ and TRUCK ADSŪ are Registered Trademarks of TRUCK ADS, LLC.
Dual LockŪ is a Registered Trademarks of 3MŪ. Terms and Conditions
All site contents Copyright Đ 1997-2012 TRUCKADS Ū All Rights Reserved ~ Privacy Policy

1 800 TRUCK AD™