Calculate Impressions and CPM from Truck Sides

The TruckAds® "Impressions Calculator" will calculate how many impressions are created per vehicle, per month. Total impressions per month are based on many factors, including historical data, time of day and AD location.

If you are an advertiser or an AD agency, this tool will help you determine cost per 1000 impressions for a truck advertising campaign. If you own a truck, it will help you determine how many impressions your truck could produce per month.

After you have calculated the number of impressions,
use our visual aid tool to See your Ad on a truck!

BOTH SIDES AND BACK AD

How to Calculate CPM Impressions for
Ads On "Both Sides and Back" of 1 Truck

Step 1. Choose the traffic conditions of a vehicle, then insert the number of hours the vehicle is driven during day time and/or night time hours. Click the "calculate" button after each insertion.
Step 2. Insert the number of days the vehicle is driven per month and then click "calculate" to read the total impressions per month.
NOTE: You can mix and match the number of hours and driving locations in your calculations. Example: 5 day time hours in DMA 1 to 50, then 3 hours on a high traffic interstate at night.

Day time =

Night time =

Insert Days Driven per Month =

PER TRUCK

Total Impressions Per Month

Insert Total Impressions Per Month from Above =

Insert Cost of AD Campaign per Truck, Per Month* =

Your Cost Per 1000 Impressions from 1 Truck

CPM

*Cost of ad campaigns per truck, per month can vary between $800 and $2400 per month. Request a quote from TruckAds or a TruckAds Affiliate.

CALCULATING TOTAL COST OF AD CAMPAIGN
It is important to first calculate each truck separately, before adding the trucks together, as conditions for each truck can be unique and effect total CPM.

Example:
850,000 Impressions x 20 trucks = 17,000,000 impressions. Total campaign cost is $11,200.00 divided by 17 million impressions, x 1000 = $0.65 cost per 1000 impressions. CPM

Impressions per hour, based on TRUCK ADS®
Media Analysis Study, May-July 2006
USA Markets Only

DRIVER'S SIDE AD

How to Calculate Impressions and CPM for
Ads On the "Driver's Side" of 1 Truck

Step 1. Choose the traffic conditions of a vehicle, then insert the number of hours the vehicle is driven during day time and/or night time hours. Click the "calculate" button after each insertion.
Step 2. Insert the number of days the vehicle is driven per month and then click "calculate" to read the total impressions per month.
NOTE: You can mix and match the number of hours and driving locations in your calculations. Example: 5 day time hours in DMA 1 to 50, then 3 hours on a high traffic interstate at night.

Day time =

Night time =

Insert Days Driven per Month =

PER TRUCK

Total Impressions Per Month

Insert Total Impressions Per Month from Above =

Insert Cost of AD Campaign per Truck, Per Month* =

Your Cost Per 1000 Impressions from 1 Truck

CPM

*Cost of ad campaigns per truck, per month can vary between $800 and $2400 per month. Request a quote from TruckAds or a TruckAds Affiliate.

CALCULATING TOTAL COST OF AD CAMPAIGN
It is important to first calculate each truck separately, before adding the trucks together, as conditions for each truck can be unique and effect total CPM.

Example:
850,000 Impressions x 20 trucks = 17,000,000 impressions. Total campaign cost is $11,200.00 divided by 17 million impressions, x 1000 = $0.65 cost per 1000 impressions. CPM

Impressions per hour, based on TRUCK ADS®
Media Analysis Study, May-July 2006
USA Markets Only

BACK AD

How to Calculate Impressions and CPM for
Ads On the "Back" of 1 Truck

Step 1. Choose the traffic conditions of a vehicle, then insert the number of hours the vehicle is driven during day time and/or night time hours. Click the "calculate" button after each insertion.
Step 2. Insert the number of days the vehicle is driven per month and then click "calculate" to read the total impressions per month.
NOTE: You can mix and match the number of hours and driving locations in your calculations. Example: 5 day time hours in DMA 1 to 50, then 3 hours on a high traffic interstate at night.

Day time =

Night time =

Insert Days Driven per Month =

PER TRUCK

Total Impressions Per Month

Insert Total Impressions Per Month from Above =

Insert Cost of AD Campaign per Truck, Per Month* =

Your Cost Per 1000 Impressions from 1 Truck

CPM

*Cost of ad campaigns per truck, per month can vary between $800 and $2400 per month. Request a quote from TruckAds or a TruckAds Affiliate.

CALCULATING TOTAL COST OF AD CAMPAIGN
It is important to first calculate each truck separately, before adding the trucks together, as conditions for each truck can be unique and effect total CPM.

Example:
850,000 Impressions x 20 trucks = 17,000,000 impressions. Total campaign cost is $11,200.00 divided by 17 million impressions, x 1000 = $0.65 cost per 1000 impressions. CPM

Impressions per hour, based on TRUCK ADS®
Media Analysis Study, May-July 2006
USA Markets Only

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