Calculate Impressions and CPM on Truck Sides

The TruckAds® Impressions Calculator calculates how many impressions are created per vehicle, per month. Total impressions per month are based on many factors, including historical data, time of day and AD location.

If you are an advertiser or an AD agency, this tool will help you determine cost per 1000 impressions for a truck advertising campaign. If you own a truck, it will help you determine how many impressions your truck could produce per month.

After you have calculated the number of media impressions,
use our visual aid tool to See your Ad on a truck!

ADS ON BOTH SIDES AND BACK

How to Calculate CPM Impressions for
Ads On "Both Sides and Back" of 1 Truck

Step 1. Choose the traffic conditions of your truck, then insert the number of hours driven during day time and/or night time for one or more traffic conditions. Click calculate after each insertion.

Step 2. Insert the number of days the vehicle is driven per month and then click "calculate" to read the total impressions per month.

NOTE: You can mix and match the number of hours and driving locations in your calculations. Example: 5 "day time hours" in DMA 1 to 50, then 3 hours on a high traffic interstate at night.

Step 1
Insert average
hours driven in
a 24 hour period
for each traffic
condition.

Day Hours

Night Hours

Total Impressions for One Month

Insert THIS Number Below

Calculate Cost Per 1000 (CPM) Impressions

Total Impressions Per Month

Insert TOTAL IMPRESSIONS from above

Insert total cost for one Truck for One Month*

Cost of 1000 Impressions (CPM) on 1 Truck

CPM Per Truck =

*Cost of ad campaigns per truck, per month can vary. See Rates.

CALCULATING TOTAL COST OF AD CAMPAIGN
It is important to first calculate each truck separately, before adding the trucks together, as conditions for each truck can be unique and effect total CPM.

Example:
850,000 Impressions x 20 trucks = 17,000,000 impressions. Total campaign cost is $11,200.00 divided by 17 million impressions, x 1000 = $0.65 cost per 1000 impressions (CPM).

Impressions per hour, based on TRUCK ADS®
Media Analysis Study, May-July 2006
USA Markets Only

DRIVER'S SIDE AD

How to Calculate Impressions and CPM for
Ads On the "Driver's Side" of 1 Truck

Step 1. Choose the traffic conditions of your truck, then insert the number of hours driven during day time and/or night time for one or more traffic conditions. Click calculate after each insertion.

Step 2. Insert the number of days the vehicle is driven per month and then click "calculate" to read the total impressions per month.

NOTE: You can mix and match the number of hours and driving locations in your calculations. Example: 5 "day time hours" in DMA 1 to 50, then 3 hours on a high traffic interstate at night.

Step 1
Insert average
hours driven in
a 24 hour period
for each traffic
condition.

Day Hours

Night Hours

Total Impressions for One Month

Insert THIS Number Below

Calculate Cost Per 1000 (CPM) Impressions

Total Impressions for One Month

Insert TOTAL IMPRESSIONS from above

Insert total cost for one Truck for One Month*

Cost of 1000 Impressions (CPM) on 1 Truck

CPM Per Truck =

*Cost of ad campaigns per truck, per month can vary. See Rates.

CALCULATING TOTAL COST OF AD CAMPAIGN
It is important to first calculate each truck separately, before adding the trucks together, as conditions for each truck can be unique and effect total CPM.

Example:
850,000 Impressions x 20 trucks = 17,000,000 impressions. Total campaign cost is $11,200.00 divided by 17 million impressions, x 1000 = $0.65 cost per 1000 impressions (CPM).

Impressions per hour, based on TRUCK ADS®
Media Analysis Study, May-July 2006
USA Markets Only

BACK AD

How to Calculate Impressions and CPM for
Ads On the "Back" of 1 Truck

Step 1. Choose the traffic conditions of your truck, then insert the number of hours driven during day time and/or night time for one or more traffic conditions. Click calculate after each insertion.

Step 2. Insert the number of days the vehicle is driven per month and then click "calculate" to read the total impressions per month.

NOTE: You can mix and match the number of hours and driving locations in your calculations. Example: 5 "day time hours" in DMA 1 to 50, then 3 hours on a high traffic interstate at night.

Step 1
Insert average
hours driven in
a 24 hour period
for each traffic
condition.

Day Hours

Night Hours

Total Impressions for One Month

Insert THIS Number Below

Calculate Cost Per 1000 (CPM) Impressions

Total Impressions for One Month

Insert TOTAL IMPRESSIONS from above

Insert total campaign cost for one Truck for One Month*

Cost of 1000 Impressions (CPM) on 1 Truck

CPM Per Truck =

*Cost of ad campaigns per truck, per month can vary. See Rates.

CALCULATING TOTAL COST OF AD CAMPAIGN
It is important to first calculate each truck separately, before adding the trucks together, as conditions for each truck can be unique and effect total CPM.

Example:
850,000 Impressions x 20 trucks = 17,000,000 impressions. Total campaign cost is $11,200.00 divided by 17 million impressions, x 1000 = $0.65 cost per 1000 impressions (CPM).

Impressions per hour, based on TRUCK ADS®
Media Analysis Study, May-July 2006
USA Markets Only

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