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DMA DATA
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DMA REGION |
FOR THIS
DMA REGION*
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GENERAL DEMOGRAPHIC CHARACTERISTICS
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SUBJECT |
NUMBER |
PERCENT |
|
Total Population |
23,608,258 |
100 |
|
Median Age (years) |
37 |
|
|
18 Years and Over |
17,832,181 |
76 |
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American Indian |
182,083 |
0.007 |
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Asian |
1,771,412 |
0.07 |
|
Black |
5,094,103 |
21 |
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Hispanic or Latino |
3,197,200 |
22 |
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White |
13,132,824 |
56 |
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SUBJECT |
NUMBER |
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DMA Rank (210 U.S. Media
Markets) |
1 |
|
Daily Effective Circulation
DEC |
58,000 |
|
Average Commute Time to Work
(Minutes) |
35 |
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1 to 3 Vehicles or more per household
(Percent) |
81 |
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Median household income (USD) |
54,751 |
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Median family income (USD) |
63,783 |
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Per capita income (USD) |
26,309 |
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Percent high school graduate
or higher |
52 |
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Percent college degree or
higher |
29 |
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*U.S. Census Bureau 3/10 |
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Learn how your brand can dominate
any DMA |
TRUCK ADVERTISING GRP LEVELS
ALLOTMENTS REQUIRED FOR 25 TO 100 GRP |
Inquiries
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GROSS RATING POINTS (GRP) |
ALLOTMENT
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25
(%) |
38 |
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50
(%) |
76 |
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75
(%) |
114 |
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100
(%) |
153 |
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GRP is the total number
of impressions delivered by a media schedule, expressed
as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired
IMPRESSIONS. Total Allotments
should be relied on for general planning purposes only.
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29
COUNTIES IN THIS DESIGNATED MARKET AREA -
DMA
Fairfield, CT ~ Bergen,
NJ ~ Essex, NJ ~ Hudson, NJ ~ Hunterdon, NJ ~ Middlesex, NJ ~ Monmouth,
NJ ~ Morris, NJ ~
Ocean, NJ ~ Passaic, NJ ~ Somerset, NJ ~ Sussex, NJ ~ Union, NJ
~ Warren, NJ ~ Bronx, NY ~ Dutchess, NY ~
Kings, NY ~ Nassau, NY ~ New York, NY ~ Orange, NY ~ Putnam, NY
~ Queens, NY ~ Richmond, NY ~
Rockland, NY ~ Suffolk, NY ~ Sullivan, NY ~ Ulster, NY ~ Westchester,
NY ~ Pike, PA
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