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NEW YORK
U.S. MEDIA MARKET DATA

 

SEE MARKET LIST ~ NEW YORK, NY

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TRUCK ADS® Demographic DMA Data will soon include mobi-net and internet
related data.
 

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DMA DATA


DMA REGION

FOR THIS DMA REGION*

 

GENERAL DEMOGRAPHIC CHARACTERISTICS

SUBJECT NUMBER PERCENT
Total Population 23,888,408 100
Median Age (years) 36.5  
18 Years and Over 18,042,063 76
American Indian 182,692 0.007
Asian 1,778,460 0.07
Black 5,120,200 21
Hispanic or Latino 5,210,786 22
White 13,367,209 57
 

DMA DATA

SUBJECT NUMBER
DMA Rank (210 U.S. Media Markets) 1
Daily Effective Circulation DEC  58,000
Average Commute Time to Work (Minutes) 34
1 to 3 Vehicles or more per household (Percent) 81.5
Median household income (USD) 54,689
Median family income (USD) 63,763
Per capita income (USD) 26,222
Percent high school graduate or higher 81.5
Percent college degree or higher 29
   
*U.S. Census Bureau 4/10  

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TRUCK ADVERTISING GRP LEVELS
ALLOTMENTS REQUIRED FOR 25 TO 100 GRP

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GROSS RATING POINTS (GRP)

ALLOTMENT

25 (%) 38
50 (%) 76
75 (%) 114
100 (%) 153

GRP is the total number of impressions delivered by a media schedule, expressed as a percentage of the population. Allotments are the number of ADS in a showing required to reach the desired IMPRESSIONS. Total Allotments should be relied on for general planning purposes only.

 

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29 COUNTIES IN THIS DESIGNATED MARKET AREA - DMA
Fairfield, CT ~ Bergen, NJ ~ Essex, NJ ~ Hudson, NJ ~ Hunterdon, NJ ~ Middlesex, NJ ~ Monmouth, NJ ~ Morris, NJ ~
Ocean, NJ ~ Passaic, NJ ~ Somerset, NJ ~ Sussex, NJ ~ Union, NJ ~ Warren, NJ ~ Bronx, NY ~ Dutchess, NY ~
Kings, NY ~ Nassau, NY ~ New York, NY ~ Orange, NY ~ Putnam, NY ~ Queens, NY ~ Richmond, NY ~
Rockland, NY ~ Suffolk, NY ~ Sullivan, NY ~ Ulster, NY ~ Westchester, NY ~ Pike, PA

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