MORE
TRUCK ADS® DMA DATA in 2010
TRUCK ADS® Demographic DMA Data will soon include mobi-net and
internet
related data. |
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Advertise Here
Call 1 800 TRUCK AD
AD Size 200 x 600
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DMA DATA
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DMA REGION
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FOR THIS
DMA REGION*
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GENERAL DEMOGRAPHIC CHARACTERISTICS
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SUBJECT |
NUMBER |
PERCENT |
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Total Population |
23,888,408 |
100 |
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Median Age (years) |
36.5 |
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18 Years and Over |
18,042,063 |
76 |
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American Indian |
182,692 |
0.007 |
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Asian |
1,778,460 |
0.07 |
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Black |
5,120,200 |
21 |
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Hispanic or Latino |
5,210,786 |
22 |
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White |
13,367,209 |
57 |
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SUBJECT |
NUMBER |
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DMA Rank (210 U.S. Media
Markets) |
1 |
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Daily Effective Circulation
DEC |
58,000 |
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Average Commute Time to Work
(Minutes) |
34 |
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1 to 3 Vehicles or more per
household (Percent) |
81.5 |
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Median household income (USD) |
54,689 |
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Median family income (USD) |
63,763 |
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Per capita income (USD) |
26,222 |
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Percent high school graduate
or higher |
81.5 |
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Percent college degree or
higher |
29 |
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*U.S. Census Bureau 4/10 |
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Learn how your brand can dominate
any DMA |
TRUCK ADVERTISING GRP LEVELS
ALLOTMENTS REQUIRED FOR 25 TO 100 GRP |
Inquiries
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GROSS RATING POINTS (GRP) |
ALLOTMENT
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25
(%) |
38 |
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50
(%) |
76 |
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75
(%) |
114 |
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100
(%) |
153 |
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GRP is the total number
of impressions delivered by a media schedule, expressed
as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired
IMPRESSIONS. Total Allotments
should be relied on for general planning purposes only.
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29
COUNTIES IN THIS DESIGNATED MARKET AREA -
DMA
Fairfield, CT ~ Bergen,
NJ ~ Essex, NJ ~ Hudson, NJ ~ Hunterdon, NJ ~ Middlesex, NJ ~ Monmouth,
NJ ~ Morris, NJ ~
Ocean, NJ ~ Passaic, NJ ~ Somerset, NJ ~ Sussex, NJ ~ Union, NJ
~ Warren, NJ ~ Bronx, NY ~ Dutchess, NY ~
Kings, NY ~ Nassau, NY ~ New York, NY ~ Orange, NY ~ Putnam, NY
~ Queens, NY ~ Richmond, NY ~
Rockland, NY ~ Suffolk, NY ~ Sullivan, NY ~ Ulster, NY ~ Westchester,
NY ~ Pike, PA
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