| |
|
|
12+ Population
Estimates:
|
|
DMA: |
17,077,500 |
|
Black: |
2,747,100 |
|
Hispanic: |
3,197,200 |
| |
|
Market Information:
|
|
DMA Rank: |
1 |
|
Daily Effective Circulation: |
58,000 |
|
Avg. Daily Commute Time: |
35 Min. |
|
GRP is the total number of impressions delivered by a media
schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
| |
|
|
Gross Rating Points (GRP) |
Allotments* |
|
25(%) |
38 |
|
50(%) |
76 |
|
75(%) |
114 |
|
100(%) |
153 |
|
29
COUNTIES IN THIS DESIGNATED MARKET AREA -
DMA
Fairfield, CT ~ Bergen, NJ
~ Essex, NJ ~ Hudson, NJ ~ Hunterdon, NJ ~ Middlesex, NJ ~ Monmouth, NJ
~ Morris, NJ ~
Ocean, NJ ~ Passaic, NJ ~ Somerset, NJ ~ Sussex, NJ ~ Union, NJ ~ Warren,
NJ ~ Bronx, NY ~ Dutchess, NY ~
Kings, NY ~ Nassau, NY ~ New York, NY ~ Orange, NY ~ Putnam, NY ~ Queens,
NY ~ Richmond, NY ~
Rockland, NY ~ Suffolk, NY ~ Sullivan, NY ~ Ulster, NY ~ Westchester, NY
~ Pike, PA
|
