McLean, VA (February
15, 2003) - TRUCKADS® was recently retained
as a truck side media provider by Radio One in Washington,
DC. In addition to the Out-of-Home AD campaign utilizing
truck side ADS to promote WKYS, the trucks performed
double duty. The drivers were assigned to pick up
blankets for the homeless at remote radio broadcast
locations during the campaign.
According to a WKYS spokesperson, "Blankets for
the Homeless was a big success and 100's of blankets
were collected to help people in need." WKYS chose
TRUCKADS® Super Side AD and Wrap Around AD Programs
for their AD campaign, which was also declared a
TRUCKADS® is pleased to have participated in such
a worthy cause and applaud WKYS for reaching out
to help the homeless in Washington, DC. The need
is great, particularly this past winter because
of all the snow and cold weather we received.
WKYS is setting the standard very high for business
community activism. We welcome calls from other
civic minded businesses in other parts of the country
who would like to help the homeless with blankets.