McLean, VA (December
19, 2011) - TRUCKADS® announced today that
it redesigned and changed the name of its U.S. MEDIA
MARKET MAPS (DMA Maps) that have been posted on
TRUCKADS.com, since 2004.
The redesign consists of navigational link changes
on each map page to improve the visitor's experience
and visual understanding of the states and counties
assigned to each of the U.S. Media Markets. The
term DMA Map and Designated Market Area were updated to ADMAP
and Designated Market Map to reflect
The new acronym "ADMAP" stands for "Area Designated
Map" which accurately describes the Designated Media
Market Areas each map displays. Each map illustrates
designated clusters of counties that display TV
Market Areas for all media markets in the U.S..
There are no overlapping market areas. Each market
in the U.S. is based on the "reach" of satellite
dish, cable and broadcast TV, within a local U.S.
media market. See
FCC TV Coverage Maps for more information.
Visitors who use our maps are advertisers, media
buyers and sellers of media ad space. Businesses
who utilize our
TV Market Area Maps, do so primarily to target
U.S. consumers by Regional Designated TV Market
Area, in the same manner as when the maps were branded
DMA Maps and DMA.
TRUCKADS® MAPS are the most popular and clearly
defined Designated Market Maps on the internet and
free of charge.