McLean, VA (August
7, 2003) - Advertisements are everywhere and
often rub consumers the wrong way. Advertisers push
us to the limit when they invade our email, fax
machines and worst of all, interrupt us at dinner
with telemarketing calls. Narrow target advertising
is turning consumers off because it is obvious to
the consumer they are the target. So, how and where
does a business advertise their products and services
without alienating potential customers? They choose
a "soft target" environment, where the general public
is located in great numbers and are willing participants.
Truck side Advertising has always been an effective
means of reaching consumers without invading their
personal space. It’s been around since the
early 1900’s; however the ADS were then owned
by the company who owned the truck. Today, the demand
for more outdoor advertising options has contributed
to the creation of third party advertising on local
delivery and long-haul trucks. The truck side AD
broker sells the AD space on the trucks to an advertiser
who wants higher visibility outdoors.
TRUCK ADS® is an international truck advertising
media firm, located in Washington, D.C. and identifies
truck side advertising as soft target advertising.
“It is non-invasive advertising. Consumers are not
forced to view truck advertising, as is often the
case with radio or TV. Truck side ADS target consumers
in a soft advertising environment and consumers
don't think of it as in your face advertising even
though it is usually big. The consumer in this circumstance
is a willing viewer.”
Truck side ADS offer a clear advantage over stationary
billboards. They are mobile and target people in
cities and neighborhoods where the people are. They
don't invade personal space, they invite attention
with colorful graphics and “on point” messages.
They catch your eye, deliver their message and then
move on. A truck side AD is soft advertising and
leaves behind a positive message without pressure
or confrontation.
Truck side advertising is not going to replace traditional
media such as television, radio and print. However,
there is a good chance it will replace static billboards
in jurisdictions that are tired of seeing big billboards
mar their landscapes. Fragmentation in all media
has added to the increased value and opportunities
available in truck side advertising. The effectiveness
and affordability of truck side advertising has
a growing appeal to both small and large well-established
companies. It provides the most “bang for the buck”
and can target more consumers and deliver more ADS
in a non-invasive manner than almost any other form
of advertising. Truck side advertising has been
around since the beginning of truck manufacturing,
and yet it is the new guy on the block in terms
of being able to target consumers outdoors. It is
leading the way in soft advertising.
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