NIELSEN® DMA ZIP® Codes vs. TRUCKADS® ZIP® Codes
DMA ZIP® CODES ARE SIMILAR TO TRUCKADS DESIGNATED MARKET ZIP CODES

Middleburg, VA (March 5, 2019) - How does DMA ZIP® Code data provided by Nielsen® compare to Designated Market ZIP® Code data provided by TRUCKADS®? The data is practically the same within each media market, at a much lower price. The ZIP® Codes within a media market varies slightly based on boundaries and especially when the list is updated. Minor ZIP Code data variables will not effect your marketing efforts. When purchasing ZIP Code data from different sources and for multiple media markets, the same identical ZIP Codes will likely be included in your purchase.

"We update our ZIP® Code list once a year based on the USPS database."

ZIP® Codes are generated by the United States Post Office (USPS) and are constantly updated and maintained by them. We  update our ZIP® Code list once a year based on the USPS database. According to the USPS, ZIP® Code updates amount to less than 0.1% of the total number of ZIP® Codes, per year. These days, very few ZIP codes are deleted and very few new ZIP codes are added each year. According to https://wikipedia.org, in 2015 there were a little over 42,000 ZIP® Codes in the United States.

ZIP® Codes are used for tracking U.S. mail and gathering geographical statistics in the United States. Because ZIP® Codes are the cornerstone of the USPS mail distribution system, USPS has long resisted changing them for any reason other than to improve the efficiency of mail delivery.

For the purposes of marketing to specific media markets, our ZIP® Code database serves our customers well, at a fair price!