Middleburg, VA (March
5, 2019) - How do DMA ZIP codes provided by
Nielsen compare to TRUCKADS ZIP codes? It's a question
we are asked almost everyday. Our answer is; they
are very similar. TRUCKADS ZIP codes may vary depending
on when we update our market ZIP codes vs. Nielsen's
DMA ZIP codes. This and other factors determine
how similar our ZIP code list is within a given
market. Do the differences matter? In our opinion,
no. No ZIP code list is perfect except the USPS
list maintained by the
United States Post Office (www.USPS.com). The ZIP code list we source is
updated once per year and ZIP code changes that
occur across the country are relatively minimal.
Published estimates indicate ZIP code changes don't
amount to even 0.1% per media market, per year.
https://wikipedia.org, there were over
42,000 ZIP Codes in the United States in 2015. ZIP
Codes are used for tracking U.S. mail and gathering
geographical statistics in the United States. Because
ZIP Codes are the cornerstone of the U.S. Postal
Service (USPS) mail distribution system, USPS
has long resisted changing them for any reason other
than to improve the efficiency of delivery.