Middleburg, VA (March
5, 2019) - How
does DMA ZIP® Code data provided by Nielsen® compare
to Designated Market ZIP® Code data provided by
TRUCKADS®? Taking into account updates from the
USPS, ZIP Codes are the same, at a much lower price.
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According to
https://wikipedia.org, in 2015 there were a
little over 42,000 ZIP® Codes in the United States.
ZIP® Codes are determined by the
United States Postal Service (USPS) and are
constantly updated and maintained by them. We
update our ZIP® Codes from the USPS, once every
quarter thru out the year. According to the USPS,
annual ZIP® Code updates amount to less than 0.0025%
of the total number of ZIP® Codes. That's about
2 ZIP Codes per state. These days, very few ZIP
codes are deleted or added each year.
ZIP® Codes are used for tracking U.S. mail and gathering
geographical statistics in the United States. Because
ZIP® Codes are the cornerstone of the USPS mail
distribution system, USPS has long resisted changing
them for any reason other than to improve the efficiency
of mail delivery.
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"TRUCKADS® Designated Markets and NIELSEN®
Designated Market Areas
are 99% similar and cover the
U.S. without overlapping
market boundaries.
The
difference between some of our markets and
Nielsen markets (besides costing thousands of
dollars more for the same ZIP Codes) are a few
outlying counties that have small populations.
If you are targeting multiple markets, the
outlying populations will be targeted in the
adjacent market."
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For the purposes of
marketing to specific media markets, our ZIP® Code
database is an excellent marketing tool, at a
fair price! Join over 150,000 businesses who
have utilized TRUCKADS® ZIP® Code data base since
2014.

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