NIELSEN® DMA ZIP® Codes vs. TRUCKADS® ZIP® Codes
DMA ZIP® CODES ARE SIMILAR TO TRUCKADS DESIGNATED MARKET ZIP CODES

Middleburg, VA (March 5, 2019) - How does DMA ZIP® Code data provided by Nielsen® compare to Designated Market ZIP® Code data provided by TRUCKADS®? The data is practically the same within each media market, at a much lower price. The ZIP® Codes within each media market vary slightly, based on county boundaries and when the ZIP Codes are updated.

"We update our ZIP® Code list once a year based on the USPS database."

According to https://wikipedia.org, in 2015 there were a little over 42,000 ZIP® Codes in the United States. ZIP® Codes are determined by the United States Post Office (USPS) and are constantly updated and maintained by them. We  update our ZIP® Codes from the USPS, once a year. According to the USPS, annual ZIP® Code updates amount to less than 0.0025% of the total number of ZIP® Codes. That's about 2 ZIP Codes per state. These days, very few ZIP codes are deleted or added each year.

ZIP® Codes are used for tracking U.S. mail and gathering geographical statistics in the United States. Because ZIP® Codes are the cornerstone of the USPS mail distribution system, USPS has long resisted changing them for any reason other than to improve the efficiency of mail delivery.

For the purposes of marketing to specific media markets, our ZIP® Code database is an excellent marketing tool, at a fair price!