There is a big cost difference between major media. The internet and direct mail cost per thousand impressions are considered the most expensive. While it is true, you get what you pay for; the big secret is how many impressions and the exposure you get for your ad dollars with TRUCK ADS® TRUCK MEDIA. How much do you pay for advertising? Compare CPM below.
Internet Ad rates vary dramatically, are generally more expensive and therefore excluded.
Cost per 1000 impressions for other media rates are shown below. Average rates vary by market and media provider. You can see TRUCK ADS® truck advertising rates are dramatically lower than direct mail ad rates, magazine ad rates, TV ad rates, newspaper ad rates, radio ad rates, billboard ad rates and bus ad rates.
TRUCK ADS® MEDIA*
CPM
CPM:
$1.82
Super Side Ad Rates (Driver’s Side)
CPM:
$2.16
Tail Light Ad Rates
CPM:
$2.20
OTHER MEDIA**
CPM
Direct Mail Rates (+postage)
CPM:
$530.00
Magazine Rates (full page – color)
CPM:
$27.00
TV Rates (30 second)
CPM:
$19.00
Newspaper Rates (full page – b/w)
CPM:
$16.77
Static Billboard Rates
CPM:
$3.47
Radio Rates (30 second)
CPM:
$5.22
Bus Rates (king size ad)
CPM:
$3.00
Cost-per-thousand (CPM) impressions are based on Daily Effective Circulation (DEC) of 44,000 for driver’s side ads, 32,000 DEC calculated for tail light ads and DEC Counts for wrap around ad rates are calculated at 66,000. DEC and CPM impressions listed here are for the top 20 U.S. Media Markets only.
“Other Media Rates” based on a four month showing.
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Truck Ads Solutions
TruckAds.com is a Nickelytics Company
Regd. Office:
501 E Kennedy Blvd #650, Tampa, FL 33602
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