COMPLETION GUARANTEE
PROOF OF PERFORMANCE AD GUARANTEE ::: VERIFIED BY GPS TRACKING

• TRUCK ADS® will provide an acceptable time adjustment for all units not installed within the guaranteed date.

• Advertiser will be notified in the event the creative has not arrived 15 days prior to contract start date.*

• Advertiser is contacted and informed of display defects and repair status. Our time adjustment promise insures advertisers receive all the help we can possibly give them.

• Within ten (10) business days of the completion of the initial posting or any copy changes, TRUCK ADS® will send completion reports to the advertiser or its agent providing, the date of completion.

• TRUCK ADS® will provide one (1) unaltered photograph of each truck side ad upon completion of the posting.

• With each copy change out, TRUCK ADS® provides one (1) unaltered photograph of the new creative upon completion of the posting.

• Advertisers may view maps showing daily route stops 24/7.

TRUCK ADS® Tracking Solution
About TRUCK ADS® Proprietary Methodology

SATELLITE TRUCK TRACKING SOFTWARE delivers credibility through audience measurement and tracking. The web-based software technology addresses the needs and concerns of agencies and advertisers. It is fully integrated to manage the data and allow agencies and advertisers proof-of-performance, complete with digital location maps.
 

TRUCK ADS® Impression counts are a combination of Daily Effective Circulation (DEC) and TRUCK ADS® Proprietary Impressions methodology.

OVERVIEW
• GPS Data collected 6AM to 6PM
• DEC based on 12 hour days
• GPS Calculation Assumptions
• 2x DEC Factor

Results
• TRUCK ADS® Cost Per Thousand (CPM) impressions estimates
• TRUCK ADS® Gross Impressions calculations
• TRUCK ADS® Daily Effective Circulation (DEC) estimates

TRUCK ADS® utilizes satellite technology in order to bring credibility, accountability and value to our advertisers.