McLean, VA (March
28, 2005) - Salt Lake City, March 20 thru 24,
2005, Quest® Software and Microsoft® combined forces
to advertise on mobile billboards supplied by TRUCKADS®. Novell's Brainshare 2005 was in session at
the Salt Palace Convention Center. This is an annual
event and this year Microsoft® and Quest® did not
let Novell® have all the attendee's attention.
They advertised on large mobile billboards that
traveled around the convention center for 5 days,
giving their competitors and the attendee's something
else to think about besides Novell. The message
was simple and apparently effective. One driver
reported that they were approached by an unidentified
person, who offered $1000 to the driver, if they
would just drive off into the sunset and not come
back. The driver declined. Apparently Novell didn't
think the city was big enough for Microsoft® and
Quest® to be there, too. Novell left at weeks end
and for all practical purposes, at the close of
the convention, TRUCKADS® mobile billboard drove
off into the sunset, ready and willing to do battle
again, another day.
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