McLean, VA (August 7, 2003) -
Advertisements are everywhere and often rub consumers the
wrong way. Advertisers push us to the limit when they invade
our email, fax machines and worst of all, interrupt us at dinner
with telemarketing calls. Narrow target advertising is turning
consumers off because it is obvious to the consumer they are
the target. So, how and where does a business advertise their
products and services without alienating potential customers?
They choose a "soft target" environment, where the general public
is located in great numbers and are willing participants.
Truck side Advertising has always been an effective means of
reaching consumers without invading their personal space. It’s
been around since the
early 1900’s; however the ADS were then owned by the company
who owned the truck. Today, the demand for more outdoor advertising
options has contributed to the creation of third party advertising
on local delivery and long-haul trucks. The truck side AD broker
sells the AD space on the trucks to an advertiser who wants
higher visibility outdoors.
TRUCK ADS® is an international truck advertising media firm,
located in Washington, D.C. and identifies truck side advertising
as soft target advertising. “It is non-invasive
advertising. Consumers are not forced to view truck advertising,
as is often the case with radio or TV. Truck side ADS target
consumers in a soft advertising environment and consumers don't
think of it as in your face advertising even though it is usually
big. The consumer in this circumstance is a willing viewer.”
Truck side ADS offer a clear advantage over stationary billboards.
They are mobile and target people in cities and neighborhoods
where the people are. They don't invade personal space, they
invite attention with colorful graphics and “on point”
messages. They catch your eye, deliver their message and then
move on. A truck side AD is soft advertising and leaves behind
a positive message without pressure or confrontation.
Truck side advertising is not going to replace traditional media
such as television, radio and print. However, there is a good
chance it will replace static billboards in jurisdictions that
are tired of seeing big billboards mar their landscapes. Fragmentation
in all media has added to the increased value and opportunities
available in truck side advertising. The effectiveness and affordability
of truck side advertising has a growing appeal to both small
and large well-established companies. It provides the most “bang
for the buck” and can target more consumers and deliver more
ADS in a non-invasive manner than almost any other form of advertising.
Truck side advertising has been around since the beginning of
truck manufacturing, and yet it is the new guy on the block
in terms of being able to target consumers outdoors. It is leading
the way in soft advertising.