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Radio One Delivers Blankets for the Homeless
Washington, DC

 

McLean, VA (February 15, 2003) - TRUCK ADSŪ was recently retained as a truck side media provider by Radio One in Washington, DC. In addition to the Out-of-Home AD campaign utilizing truck side ADS to promote WKYS, the trucks performed double duty. The drivers were assigned to pick up blankets for the homeless at remote radio broadcast locations during the campaign.

According to a WKYS spokesperson, "Blankets for the Homeless was a big success and 100's of blankets were collected to help people in need." WKYS chose TRUCK ADSŪ Super Side AD and Wrap Around AD Programs for their AD campaign, which was also declared a big success.

TRUCK ADSŪ is pleased to have participated in such a worthy cause and applaud WKYS for reaching out to help the homeless in Washington, DC. The need is great, particularly this past winter because of all the snow and cold weather we received.  WKYS is setting the standard very high for business community activism. We welcome calls from other civic minded businesses in other parts of the country who would like to help the homeless with blankets.

 

   

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