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McLean, VA (February 15, 2003) -
TRUCK ADS® was recently retained as a truckside media provider
by Radio One in Washington, DC. In addition to the Out-of-Home
AD campaign utilizing truckside ADS to promote WKYS, the trucks
performed double duty. The drivers were assigned to pick up
blankets for the homeless at remote radio broadcast locations
during the campaign.
According to a WKYS spokesperson, "Blankets for the Homeless
was a big success and 100's of blankets were collected to help
people in need." WKYS chose TRUCK ADS® Super Side AD and Wrap
Around AD Programs for their AD campaign, which was also declared
a big success.
Rod Harris, CEO of TRUCK ADS® said: "I am pleased to have
participated in such a worthy cause and applaud WKYS for reaching
out to help the homeless in Washington, DC. The need is great,
particularly this past winter because of all the snow and cold
weather we received. WKYS is setting the standard very
high for corporate community activism. We welcome calls from
other civic minded businesses in other parts of the country
who would like to help the homeless with blankets."
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