McLean, VA (February 15, 2003)
- TRUCK ADSŪ was recently retained as a truck side media
provider by Radio One in Washington, DC. In addition to the
Out-of-Home AD campaign utilizing truck side ADS to promote
WKYS, the trucks performed double duty. The drivers were assigned
to pick up blankets for the homeless at remote radio broadcast
locations during the campaign.
According to a WKYS spokesperson, "Blankets for the Homeless
was a big success and 100's of blankets were collected to help
people in need." WKYS chose TRUCK ADSŪ Super Side AD and Wrap
Around AD Programs for their AD campaign, which was also declared
a big success.
TRUCK ADSŪ is pleased to have participated in such a worthy
cause and applaud WKYS for reaching out to help the homeless
in Washington, DC. The need is great, particularly this past
winter because of all the snow and cold weather we received.
WKYS is setting the standard very high for business community
activism. We welcome calls from other civic minded businesses
in other parts of the country who would like to help the homeless