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McLean, VA
(December 19, 2011) - TRUCK ADS announced today that it
has redesigned and changed the name of its' U.S. MEDIA MARKET
MAPS (DMA
Maps) that have been posted on
TRUCKADS.com
since 2005.
The term DMA has been replaced with AD™. The
redesign consists of navigational link changes on each map page to improve
the visitor's experience and visual understanding of the
states and counties involved for each of the U.S.
Media Markets.
The Company's
CEO, Rod Harris, explained that the new Trademark AD™, is an
acronym for "Area Designated", which more accurately describes
the TV Broadcast Market Area (BMA) each AD™ Map displays and why
visitors use our maps; because they are buyers and sellers of AD™ space.
AD™ Maps illustrate
clusters of counties that display TV Broadcast Market Areas (BMA)
for all designated media market areas in the U.S. There
are no overlapping markets.
BMA's in the U.S. are based on the "reach" of satellite dish,
cable and broadcast TV, within a local U.S. media
market.
See FCC Service Maps
Businesses who utilize AD™ Maps,
do so primarily to target U.S. consumers by regional media
market(s), the same as when the maps were branded DMA. AD
MAPS
are the only clearly defined U.S. MEDIA MARKET MAPS available
as a public service on the
internet.
AD™ is
a trademark of TRUCK ADS.
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