(December 19, 2011) - TRUCK ADSŪ announced today that it
redesigned and changed the name of its U.S. MEDIA MARKET
MAPS (DMA Maps) that have been posted on
TRUCKADS.com, since 2004.
The redesign consists of navigational link changes on each map
page to improve the visitor's experience and visual understanding
of the states and counties assigned to each of the U.S. Media
Markets. The term DMA Map and DMA were updated to ADMAP to reflect
The new acronym "ADMAP" stands for "Area Designated Map" which
accurately describes the Designated Media Market Areas each
map displays. Each map illustrates designated
clusters of counties that display TV Market Areas for all media
markets in the U.S.. There are no overlapping market areas.
Each market in the U.S. is based on the "reach" of satellite
dish, cable and broadcast TV, within a local U.S. media market.
FCC TV Coverage Maps for more information.
Visitors who use our maps are advertisers, media buyers and
sellers of media ad space. Businesses who utilize our
Designated TV Market
Area Maps, do so primarily to target U.S. consumers by Regional
Designated TV Market Area, in the same manner as when the maps
were branded DMA Maps and DMA.
TRUCKADSŪ MAPS are the most popular
and clearly defined Designated Market Maps on the internet and
free of charge.