|
McLean, VA (May 5, 2011) -
TRUCK ADS®, the premier brand name in truck side advertising,
announced the newest addition to its services: The Carrier Ad
Kit™. Now available in all U.S. Media Markets, Canada and Puerto
Rico, The Carrier Ad Kit™ system offers independent truckers
and fleet owners the ability to sell their own AD space or attract
AD brokers to help them sell the space and increase bottom-line
profits.
This is a “proactive” opportunity for carriers to harness the
power of mobile advertising by displaying a custom designed
"ADVERTISE HERE" banner on their trucks, that graphically displays
the carrier’s Area Designated (AD) Market, phone number, the TRUCK ADS®
brand and an impressions count calculated by Truck Ads for their
market. Combined, this adds credibility in selling the space
and a backup contact if the potential advertiser does not recall
your number. The Kit also contains a non-invasive TRUCK ADS®
Starter Frame Kit with easy to install, Do-it-Yourself (DIY)
instructions and a boiler plate AD CONTRACT to use when signing
up an advertiser. So far, feed back from truck owners has been
positive; they say the kits are great and the program covers
all areas of the business. Some carriers have commented, the
banners are eye catching and have brought in more core delivery
business.
“Truck owners who want to increase their bottom line significantly
(see
our AD rates), without
investing in new equipment, this program is ideal", said Rod
Harris, CEO of TRUCK ADS®. The typical cost for a banner and
frame on one side of a 20 foot box truck, is approximately $1200;
and approximately $2300 for one side of a 53 foot semi-trailer.
The average return on investment (ROI) is between 1-3 months,
but could happen immediately. Overall, the program has been
a big success since it was implemented in late February, 2011."
|
The Carrier Ad
Kit™ Banner Says it All |
|
|
|
Each kit contains
a full color, custom designed banner that graphically
depicts the truck owner's AD Market Area and phone
number; a non-invasive TRUCK ADS® Starter Frame Kit
with easy to install (DIY) instructions and a boiler
plate AD CONTRACT to use when signing up an advertiser.
All profits realized from the sale of the AD Space,
go to the truck owner.
|
Harris went on to say: “News about
The Carrier AD Kit™ Program is spreading among truck owners
who have seen it on other trucks. Local advertisers are looking
for ways to reach the public and this is one of the most cost-effective
opportunities for independent truckers and fleet owners to find
advertisers quickly. The TRUCK ADS® Carrier Program can also
assist a carrier's AD broker or can eliminate the need for an
AD broker. Carriers can easily charge $600 to $4000 per month,
per truck.”
|
FAQ
