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PRESS RELEASE
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Your Truck
Media
Banners May Not Be Legal
USDOT Truck
Width Law is Clear
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McLean, VA
(February 2, 2007) -
It is the job of the
United States Department of Transportation (USDOT) to regulate our nations trucking industry.
USDOT truck width regulations established the maximum
width of a commercial motor vehicle traveling our roads.
USDOT Regulations clearly states that a CMV can be no wider than 102.36"
inches wide, excluding mirrors and certain safety devices.
Today, truck and trailer manufacturers in an effort to maximize
the cargo space (payload area) build most box trucks and
trailers 102" inches wide. This leaves just enough width
on the outside of a truckside to add hazmat signage and
other truck add-ons a carrier may want to install on their
vehicles.
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Commercial Motor Vehicle
Width Limits
(Graphic courtesy of
USDOT)
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For the past several years,
there have been numerous metal (vinyl banner) frames installed
on the sides of 102" wide trucks. The size of the frames
caused most (if not all) of these trucks to exceed
USDOT vehicle width regulations. In research conducted
by TruckAds, we measured many trucks with metal frames attached
to both sides of 102" inch wide trucks. When measured from
outside edge to outside edge, the overall minimum width
we found totaled 102.90" inches up to 105.0" inches wide.
The frame and vinyl banner addition caused every truck we
measured (and the truck owner) to be in violation of USDOT
regulations. We were unable to find a banner frame installed
on both sides of a 102" inch wide truck, that met US Department
of Transportation regulations. USDOT violations in our research
ranged from 0.54" to 2.54" inches over sized.
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USDOT - Says this
Frame is too big on
a 102" wide truck!
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Now that truck media
banner advertising has become a popular large format
and grand format media option for advertisers, it
is critical (for safety issues) that carriers are
aware of the law and regulation that governs the
maximum width of a truck and not allow 3rd
parties (advertising brokers)
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or truck
media frame manufacturing companies to attach truck banner
frame systems to their trucks and cause their vehicles to
exceed width regulations. Exceeding truck width regulations
is illegal and could create a public safety hazard. Also,
over sizing the truck places the truck owner, the frame
manufacturer and the banner installer at financial risk
in the event of an accident.
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TruckAds® Banner Frame Systems
are legal. When a TruckAds® Frame (order
online) is attached
to both sides of a truck it only adds 0.34375 inches to
the overall width of the truck. With the TA Frame, if a
truck is 102" inches wide, the overall width totals 102.34375
inches. Slightly less than the maximum width of 102.36 inches
allowed by USDOT.
Rod Harris, CEO of Truck Ads®, further explained; "I
purposely developed a vinyl banner frame that complies with
USDOT regulations. We believe the TruckAds® Frame on a 102"
inch wide truck, is the only frame system in the world that
does not exceed the limits of the law passed by the US Congress
and regulated by the USDOT. The TruckAds® brand represents
quality and safety you can rely on for a lifetime. As more
carriers and 3rd party brokers and advertisers become aware
of the regulations, I am confident the TruckAds® Frame will
become the dominant frame used by the trucking industry
in the future. It not only meets code, it is
strong and
safe, it is the
best vinyl banner frame on the road and we back it up with
the only
lifetime frame warranty and replacement guarantee available
today."
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Corporate Statement:
This is the official TRUCKADS®
website. TRUCKADS® is an outdoor media company and currently
the
most popular mobile advertising company on the internet.
We operate an international network (10 Countries) of independent
mobile advertising media providers, with a presence
in 35 of the top 50 Designated Market Areas in the US. Affiliates
are licensed and authorized to use the TRUCKADS® brand while
providing truckside advertising, mobile billboards and fleet
graphics services.
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For press
related inquiries contact: |
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Valerie Beall, President /
Director of Media Relations |
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Truck Ads, LLC |
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Corporate Worldwide: 1 + (703)
538-6711 |
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Toll Free North America: 1 + (800)
895-1341 |
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E-mail:
Valerie |
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www.truckads.com
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Corporate 1+ (703) 538 - 6711
~ Toll Free U.S.A. & Canada (800) 895-1341
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TRUCKADS® AFFILIATES ~ To Advertise Call
1 800 TRUCK ADS®
Phone number works in the U.S. and Canada only.
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