PRESS RELEASE

Your Truck Media
Banners May Not Be Legal
USDOT Truck Width Law is Clear

McLean, VA (February 2, 2007) - It is the job of the United States Department of Transportation (USDOT) to regulate our nations trucking industry. USDOT truck width regulations established the maximum width of a commercial motor vehicle traveling our roads. USDOT Regulations clearly states that a CMV can be no wider than 102.36" inches wide, excluding mirrors and certain safety devices. Today, truck and trailer manufacturers in an effort to maximize the cargo space (payload area) build most box trucks and trailers 102" inches wide. This leaves just enough width on the outside of a truckside to add hazmat signage and other truck add-ons a carrier may want to install on their vehicles.

Commercial Motor Vehicle Width Limits
(Graphic courtesy of USDOT)

For the past several years, there have been numerous metal (vinyl banner) frames installed on the sides of 102" wide trucks. The size of the frames caused most (if not all) of these trucks to exceed USDOT vehicle width regulations. In research conducted by TruckAds, we measured many trucks with metal frames attached to both sides of 102" inch wide trucks. When measured from outside edge to outside edge, the overall minimum width we found totaled 102.90" inches up to 105.0" inches wide. The frame and vinyl banner addition caused every truck we measured (and the truck owner) to be in violation of USDOT regulations. We were unable to find a banner frame installed on both sides of a 102" inch wide truck, that met US Department of Transportation regulations. USDOT violations in our research ranged from 0.54" to 2.54" inches over sized.

or truck media frame manufacturing companies to attach truck banner frame systems to their trucks and cause their vehicles to exceed width regulations. Exceeding truck width regulations is illegal and could create a public safety hazard. Also, over sizing the truck places the truck owner, the frame manufacturer and the banner installer at financial risk in the event of an accident.

TruckAds® Banner Frame Systems are legal. When a TruckAds® Frame (order online) is attached to both sides of a truck it only adds 0.34375 inches to the overall width of the truck. With the TA Frame, if a truck is 102" inches wide, the overall width totals 102.34375 inches. Slightly less than the maximum width of 102.36 inches allowed by USDOT.

Rod Harris, CEO of Truck Ads®, further explained; "I purposely developed a vinyl banner frame that complies with USDOT regulations. We believe the TruckAds® Frame on a 102" inch wide truck, is the only frame system in the world that does not exceed the limits of the law passed by the US Congress and regulated by the USDOT. The TruckAds® brand represents quality and safety you can rely on for a lifetime. As more carriers and 3rd party brokers and advertisers become aware of the regulations, I am confident the TruckAds® Frame will become the dominant frame used by the trucking industry in the future. It not only meets code, it is strong and safe, it is the best vinyl banner frame on the road and we back it up with the only lifetime frame warranty and replacement guarantee available today."

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