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EFFECTIVE ADS
BETTER
THAN STATIONARY BILLBOARDS
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Where can advertisers go to
effectively reach consumers outdoors where they work and
play? TRUCKADS®. We offer effective and highly visible mobile
advertising space.
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90%+ Notice
Graphics and Words on Trucks*
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*American
Trucking Associations Survey |
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TV, radio and print media have
become increasingly fragmented. TIVO and other similar devices
are dramatically reducing the effectiveness of TV advertising.
People easily and often switch TV channels and radio stations
(numbering in the hundreds) in order to avoid commercials.
They flip past print ADS in newspapers and magazines and
rarely click thru banner ADS on the web.
Truck advertising is one
media consumers can't tune out and don't seem to want to.
Truck Side ADS are "eye candy" for everyone.
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Soft Target
Advertising |
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TRUCKADS® offers every advertiser
soft target advertising.
It is non-invasive, because consumers aren't forced to hear,
view or read an AD, unless they want to. If they have time,
they will usually read the
advertising because it
only takes a few seconds. The relationship between the consumer
and the advertiser in this instance appears coincidental
and therefore a positive experience for the consumer.
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[Truckside
AD Program No. 3]
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In the past 13 years, there
were a number of studies measuring the effectiveness of
this type of advertising. The process for each was different,
however the results for this
advertising media are similar.
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Positive
Response |
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General Motors conducted focus
groups to measure audience response and estimated over 90%
of the occupants in adjacent vehicles notice graphic advertising
on trucks. The majority of those surveyed expressed positive
impressions toward the advertiser and the brand. Their study
confirmed earlier findings from tests conducted by the
American Trucking Associations
and
3M. Another study, by a
research firm supported these findings in a recall test.
Consumers said they saw the
advertising and had a positive
impression about the advertiser.
If you are looking for
all white AD trucks to
place your
advertising program on,
or if you own a fleet of trucks or vehicles of any size
or type and want to create a strong positive image with
fleet graphics, call us
at 1800TRUCKADS today.
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