Press Room

A TRUCK ADS, LLC Website


MANY COMPANIES. ONE MISSION. ESTABLISHED 1996.
MEDIA KIT  |  MOBI VERSION



Targeting Consumers
by DMA Region

 


TRUCK ADSŪ OUTDOOR MEDIA DMA MAPS DUAL LOCKŪ KITS TRUCK ADS FRAME KITS™ AFFILIATES BY SERVICE TYPE
Completion Guarantee DMA Data Video: Dual LockŪ Video: Frame Installation Affiliates by DMA
DEC Impression Factors Fleet Marketing Services Dual LockŪ Kit Warranty TRUCK ADSŪ Kit Warranty 800 TRUCK WRAPPERS™
Truck Side Advertising Billboard Trucks For Sale Carrier Ad Kit Kit Prices and Truck Sizes Affiliates Sign Up Online

Related Pages >     Media Plan     Effective Ad Space     All White Trucks     TRUCKADSŪ vs. Buses     Affordable Space     TRUCK ADSŪ Process     Compare Media Rates

EFFECTIVE AD SPACE
BETTER THAN STATIONARY BILLBOARDS

Where can advertisers go to effectively reach consumers outdoors where they work and play? TRUCKADSŪ. We offer effective and highly visible mobile ad space.


90% Notice Graphics and Words on Trucks*

*American Trucking Association Quote

TV, radio and print media have become increasingly fragmented. TIVO and other similar devices are dramatically reducing the effectiveness of TV advertising. People easily and often switch TV channels and radio stations (numbering in the hundreds) in  order to avoid commercials. They flip past print ADS in newspapers and magazines and rarely click thru banner ADS on the web. Truck advertising is one media consumers can't tune out and don't seem to want to. Truck Side ADS are "eye candy" for everyone.

Soft Target Advertising

TRUCKADSŪ offers every advertiser soft target advertising. It is non-invasive, because consumers aren't forced to hear, view or read an AD, unless they want to. If they have time, they will usually read the advertising because it only takes a few seconds. The relationship between the consumer and the advertiser in this instance appears coincidental and therefore a positive experience for the consumer.

CALCULATE CPM FOR TRUCK GRAPHICS ~ CALCULATE CPM FOR TRUCK ADSŪ ~ CALCULATE CPM FOR TRUCK GRAPHICS ~ CALCULATE CPM FOR TRUCK GRAPHICS
 

[Truckside AD Program No. 3]

In the past 13 years, there were a number of studies measuring the effectiveness of this type of advertising. The process for each was different, however the results for this advertising media are similar.

Positive Response

General Motors conducted focus groups to measure audience response and estimated over 90% of the occupants in adjacent vehicles notice graphic advertising on trucks. The majority of those surveyed expressed positive impressions toward the advertiser and the brand. Their study confirmed earlier findings from tests conducted by the American Trucking Associations and 3M. Another study, by a research firm supported these findings in a recall test. Consumers said they saw the advertising and had a positive impression about the advertiser.

If you are looking for all white AD trucks to place your advertising program on, or if you own a fleet of trucks or vehicles of any size or type and want to create a strong positive image with soft sided fleet graphics, call us at 1800TRUCKADS today.

Who Sees Outdoor Advertising?

Arbitron Report

Eye Tracking Study

Branding Report

Download Acrobat Reader

 

Campaigns include GPS on all Trucks Track ADS with GPS

 
 

TRUCK ADSŪ
Super Side Ads

on
ALL-WHITE
TRUCKS

are ... >>
more visible than
King Size ADS
on buses.

 
 
 
 
CALL TODAY!
Multi-market campaigns call 800 TRUCKADS

TRUCK ADSŪ

About Us
Photo Gallery
The Media Plan
Effective Ad Space
All White Trucks
TRUCKADSŪ vs. Buses
Affordable Space
TRUCK ADSŪ Process
Compare Media Rates
DMA Maps
Affiliates by DMA

LOCAL
SERVICE
PROVIDERS

MEDIA TOOLS
QnA
Media Kit
See Your AD
CPM Calculator
DEC Methodology
Glossary of Terms
AD Types & Guidelines
Video: Frame Install
Frame Install Manual
Video: Dual Lock
CARRIERS
Carrier Ad Kit
Carrier Program
Carrier Qualifications
Equipment Needed
Carrier Sign Up
NEWS
Press Room
AD News 100+
Truckside AD News
LINKS
Add A Link
Sign Industry
Trucking Industry
Advertising Industry
ETC
Trademarks
Frame Patent
Site Index Map
Traffic Cameras
 
 

up

The Banner Sign Store
Truck AdsŪ Banners and Frames Online

TRUCKADSŪ CORPORATE OFFICES ~ MCLEAN, VIRGINIA ~ USA
TRUCKADSŪ and TRUCK ADSŪ are Registered Trademarks of TRUCK ADS, LLC. Dual LockŪ is a Registered Trademarks of 3MŪ.
Terms and Conditions ~ All site contents Copyright Đ 1997-2010 TRUCKADS Ū All Rights Reserved ~ Privacy Policy

1 800 TRUCK ADS