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Where can advertisers
go to effectively reach consumers outdoors where
they work and play? TRUCK ADS®. We offer effective
and highly visible mobile ad space. TV, radio and
print media have become increasingly fragmented.
TIVO and other similar devices are dramatically
reducing the effectiveness of TV advertising.
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90% Notice
Graphics and Words on Trucks*
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People easily and often
switch TV channels and radio stations (numbering
in the hundreds) in order to avoid commercials.
They flip past print ADS in newspapers and magazines
and rarely click thru banner ADS on the web.
Truck advertising
is one media consumers can't tune out and don't
seem to want to. Truck Side ADS are "eye candy"
for everyone.
*American
Trucking Association Quote
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Soft Target Advertising |
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TRUCK ADS® offers every
advertiser
soft target advertising.
It is non-invasive, because consumers aren't forced
to hear, view or read an AD, unless they want to.
If they have time, they will usually read the
advertising because
it only takes a few seconds. The relationship between
the consumer and the advertiser in this instance
appears coincidental and therefore a positive experience
for the consumer.
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In the past 13 years,
there were a number of studies measuring the effectiveness
of this type of advertising. The process for each
was different, however the results for this
advertising media
are similar.
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Positive Response |
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General Motors conducted
focus groups to measure audience response and estimated
over 90% of the occupants in adjacent vehicles notice
graphic advertising on trucks. The majority of those
surveyed expressed positive impressions toward the
advertiser and the brand. Their study confirmed
earlier findings from tests conducted by the
American Trucking Associations
and
3M. Another study,
by a research firm supported these findings in a
recall test. Consumers said they saw the
advertising and
had a positive impression about the advertiser.
If you are looking for
all white AD trucks
to place your
advertising program
on, or if you own a fleet of trucks or vehicles
of any size or type and want to create a strong
positive image with
soft sided fleet graphics,
call us today.
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Effective
Ad Space
