Where can advertisers go to effectively reach consumers outdoors where they work and play? TRUCKADS®. We offer effective and highly visible mobile advertising space.

TV, radio and print media have become increasingly fragmented. TIVO and other similar devices are dramatically reducing the effectiveness of TV advertising. People easily and often switch TV channels and radio stations (numbering in the hundreds) in  order to avoid commercials. They flip past print ADS in newspapers and magazines and rarely click thru banner ADS on the web. Truck advertising is one media consumers can't tune out and don't seem to want to. Truck Side ADS are "eye candy" for everyone.

TRUCKADS® offers every advertiser soft target advertising. It is non-invasive, because consumers aren't forced to hear, view or read an AD, unless they want to. If they have time, they will usually read the advertising because it only takes a few seconds. The relationship between the consumer and the advertiser in this instance appears coincidental and therefore a positive experience for the consumer.

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In the past 13 years, there were a number of studies measuring the effectiveness of this type of advertising. The process for each was different, however the results for this advertising media are similar.

General Motors conducted focus groups to measure audience response and estimated over 90% of the occupants in adjacent vehicles notice graphic advertising on trucks. The majority of those surveyed expressed positive impressions toward the advertiser and the brand. Their study confirmed earlier findings from tests conducted by the American Trucking Associations and 3M. Another study, by a research firm supported these findings in a recall test. Consumers said they saw the advertising and had a positive impression about the advertiser.

If you are looking for all white AD trucks to place your advertising program on, or if you own a fleet of trucks or vehicles of any size or type and want to create a strong positive image with soft sided fleet graphics, call us at 1800TRUCKADS today.