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Where can advertisers
go to effectively reach consumers outdoors where
they work and play? TRUCK ADS®. We offer effective
and highly visible mobile ad space. TV, radio and
print media have become increasingly fragmented.
TIVO and other similar devices are dramatically
reducing the effectiveness of TV advertising.
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90% Notice ADS on Trucks* |
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People easily and often
switch TV channels and radio stations (numbering
in the hundreds) in order to avoid commercials.
They flip past print ADS in newspapers and magazines
and rarely click thru banner ADS on the web.
Truck advertising is one media consumers can't
tune out and don't seem to want to. Truck Side ADS
are "eye candy" for everyone.
*American
Trucking Association Study
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SOFT TARGET ADVERTISING
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TRUCK ADS® offers every
advertiser
soft target advertising. It is non-invasive,
because consumers aren't forced to hear, view or
read an AD, unless they want to. If they have time,
they will usually read the
advertising because it only takes a few seconds.
The relationship between the consumer and the advertiser
in this instance appears coincidental and therefore
a positive experience for the consumer.
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In the past 13 years,
there were a number of studies measuring the effectiveness
of this type of advertising. The process for each
was different, however the results for this
advertising media are similar.
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POSITIVE RESPONSE
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General Motors conducted
focus groups to measure audience response and estimated
over 90% of the occupants in adjacent vehicles notice
graphic advertising on trucks. The majority of those
surveyed expressed positive impressions toward the
advertiser and the brand. Their study confirmed
earlier findings from tests conducted by the
American Trucking Associations and
3M. Another study, by a research firm supported
these findings in a recall test. Consumers said
they saw the
advertising and had a positive impression about
the advertiser.
If you are looking for
all white AD trucks to place your
advertising program on, or if you own a fleet
of trucks or vehicles of any size or type and want
to create a strong positive image with
soft sided fleet graphics, call us today.
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