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There is a big cost spread
between major media. On a large scale, the internet
and direct mail are perhaps the most expensive, in terms
of cost per thousand impressions. While it is true,
you get what you pay for; the big secret is how many
impressions and exposure you get for your AD dollars
and the actual rates you pay for mobile truck side ADS
and especially
TRUCK ADS®
MEDIA Rates.
How much do you have to pay to sell your products and
services? Compare CPM below.
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TRUCK ADS® CPM Media Rates
Comparison Chart |
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Internet
AD rates vary dramatically and are therefore excluded.
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*cost per 1000 impressions
(4 month campaign) |
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Cost per 1000 impressions
for the other media rates (shown below) are averages
and vary by market and media provider. You can readily
see TRUCK ADS® truck advertising rates are dramatically
lower when compared to direct mail AD rates, magazine
AD rates, TV AD rates, newspaper AD rates, radio AD
rates, billboard AD rates and bus AD rates.
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Compare Media
Rates
Advertising Rates Displayed as Cost Per 1000 (CPM) Impressions
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*
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TRUCK ADS®
CPM BASED ON 4 MONTH MEDIA SHOWING
Cost-per-thousand (CPM)
impressions are based on Daily Effective
Circulation (DEC)
of 44,000 for driver's side ADS, 32,000 DEC
calculated for Tail Light ADS and DEC Counts
for Wrap Around AD rates are calculated at 66,000.
DEC and CPM impressions listed here are for
the top 20 U.S. Media Markets only.
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**
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"Other Media Rates"
based on a four month showing. |
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RESEARCH AND SOURCES |
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OUTDOOR ADVERTISING
ASSOCIATION OF AMERICA (Outdoor Planning System,
Harris Donovan, Inc. Marketers' Guide to Media,
1996 MRI Spring Report.)
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NEWMEDIA MAGAZINE,
November 1998 |
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TRUCK ADS® Media
Analysis Study, January-April 2000 |
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TRUCK ADS® Media
Analysis Study, July 2001 |
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TRUCK ADS® Media
Analysis Study, December 2002 |
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TRUCK ADS® Media
Analysis Study, May-July 2006 |
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