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WHAT
MEDIA COSTS PER 1000 IMPRESSIONS
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There is a big
cost spread between major media. On a large scale, the internet and direct mail are perhaps
the most expensive, in terms of cost per thousand impressions.
While it is true, you get what you pay for; the big
secret is how many
impressions and exposure
you get for your AD dollars and the actual rates you
pay for mobile truckside ADS and especially
TRUCK ADSŪ
MEDIA Rates.
How much do you have to pay to sell your products
and services? Compare below.
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TRUCK ADSŪ Media Rates
Comparison Chart |
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Internet
AD rates vary dramatically and are therefore excluded.
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*cost per 1000 impressions
(4 month campaign) |
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Cost per 1000 impressions
for the other media rates (shown below) are averages
and vary by market and media provider. You can readily
see TRUCK ADSŪ truck advertising rates are dramatically
lower when compared to direct mail AD rates, magazine
AD rates, TV AD rates, newspaper AD rates, radio AD
rates, billboard AD rates and bus AD rates.
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Compare Media Rates
Advertising Rates Displayed as Cost Per 1000 (CPM) Impressions
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RESEARCH RESULTS |
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DEC / Impression
Estimates for the
top 50 AD Markets
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*
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TRUCK ADSŪ
CPM BASED ON 4 MONTH MEDIA SHOWING
Cost-per-thousand
(CPM)
impressions are based on Daily Effective
Circulation (DEC)
of 44,000 for driver's side ADS, 32,000 DEC
calculated for Tail Light ADS and DEC Counts
for Wrap Around AD rates are calculated at 66,000.
DEC and CPM impressions listed here are for
the top 50 U.S. Media Markets only.
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**
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"Other Media Rates"
based on a four month showing. |
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RESEARCH AND
SOURCES |
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OUTDOOR ADVERTISING
ASSOCIATION OF AMERICA (Outdoor Planning System,
Harris Donovan, Inc. Marketers' Guide to Media,
1996 MRI Spring Report.)
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NEWMEDIA MAGAZINE,
November 1998 |
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TRUCK ADSŪ Media
Analysis Study, January-April 2000 |
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TRUCK ADSŪ Media
Analysis Study, July 2001 |
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TRUCK ADSŪ Media
Analysis Study, December 2002 |
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TRUCK ADSŪ Media
Analysis Study, May-July 2006 |
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Furniture
Stores