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WHAT MEDIA COSTS PER
1000 IMPRESSIONS
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There is a big
cost difference between all major media.
On a large scale, the internet and direct mail are perhaps
the most expensive in terms of cost per thousand impressions.
While it is true, you get what you pay for; the big
secret is how many
impressions and exposure
you get for your AD dollars and the actual rates you
pay for mobile truckside ADS and especially
TRUCK ADS OUTDOOR Media Rates.
So, how much should you have to pay to sell your products
and services? Look below and compare.
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TRUCK ADSŪ Media Rates
Comparison Chart |
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Internet
AD rates vary dramatically and are therefore excluded.
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*cost per 1000 impressions
(3 month campaign) |
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Cost per 1000 impressions
for the other media rates
(below) are averages
and vary by market and media provider. You can readily
see TRUCK ADSŪ truckside advertising media rates are
dramatically lower when compared to direct mail AD rates,
magazine AD rates, TV AD rates, newspaper AD rates,
radio AD rates, billboard AD rates and bus AD rates.
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Compare Media
Rates
Advertising
Rates Displayed as Cost Per 1000 (CPM) Impressions
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IMPRESSIONS,
TOOLS AND RESEARCH SOURCES |
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IMPRESSION
ESTIMATES (Top 50
DMA)
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*
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Cost-per-thousand
(CPM)
impressions are based on a 3 month media showing
and a suggested minimum order 4 TRUCKS. Includes
all AD related costs, except graphic AD design.
Daily Effective Circulation
(DEC)
for driver's side ADS are calculated at 44,000,
Tail Light AD rates are calculated at 32,000
and Wrap Around AD rates are calculated at 66,000
DEC's. DEC and CPM impressions listed here are
for the top 50 media markets only. TRUCK ADSŪ
Affiliates set their own rates.
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**
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Available on local
delivery (straight) trucks and regional (big
rig) semi-trailers.
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***
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"Other Media Rates"
based on a three month average showing.
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TRUCK ADSŪ
MEDIA TOOLS |
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SEE YOUR AD ON A TRUCK
DEC Impression
Factors
CPM Calculator
AD Types & Guidelines
Glossary of Terms
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RESEARCH SOURCES |
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OUTDOOR ADVERTISING
ASSOCIATION OF AMERICA (Outdoor Planning System,
Harris Donovan, Inc. Marketers' Guide to Media,
1996 MRI Spring Report.)
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NEWMEDIA MAGAZINE,
November 1998
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TRUCK ADSŪ Media
Analysis Study, January-April 2000
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TRUCK ADSŪ Media
Analysis Study, July 2001
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TRUCK ADSŪ Media
Analysis Study, December 2002
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*TRUCK ADSŪ Media
Analysis Study, May-July 2006 |
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