TARGETING CONSUMERS BY DMA

Interested in deliverable GRP from 25 to 100? TRUCK ADSŪ Outdoor Media, often times working in tandem with local TRUCK ADSŪ Affiliates, will custom design an AD campaign to creatively display your message on truck sides or mobile billboards in one or more Designated Market Areas (DMA's) in the United States and Canada.

TRUCK ADSŪ media truck advertising is one of the most effective forms of outdoor advertising and offers you the highest return on your investment when compared with other media rates. Advertising with TRUCK ADSŪ, will help your business grow and increase your bottom line; while your competitors wonder, how you did it.

TRUCK ADSŪ truckside marketing programs offer you the ability to advertise 8-10 hours a day, 5 to 6 days a week on 5, 10, 20 or more AD trucks, at affordable rates.

As society becomes increasingly mobile, a well-rounded AD campaign should include Out-Of-Home (O-O-H) advertising and preferably advertising with a TRUCK ADSŪ Affiliate. We don't recommend you stop using other forms of advertising; we merely suggest you redirect some of your advertising budget to truckside advertising.  TRUCK ADSŪ custom designed AD campaigns can provide your company with a visible presence in the market place every working day of the year. Advertising on TRUCK ADS all white fleet of delivery and long haul trucks, will reinforce and enhance other media campaigns you place periodically throughout the year and will help you achieve your goal of reach and frequency that all successful campaigns require.

Advertising campaign managers and media buyers are often faced with an advertising budget dilemma: in order to sell a product or service, an advertiser must get their message in front of the public in the most cost effective way possible. However, most media is costly and expenditures must be weighed carefully.

*Top 50 media markets - count varies based on AD location

TRUCK ADSŪ Outdoor Media offers innovative ways for consumer oriented companies who may already advertise on buses or are planning to redirect a portion of their AD dollars to the more cost effective form of advertising known as truck advertising. Let our team of professionals, show you how to increase reach and frequency utilizing the many types of truck advertising; without increasing your media campaign budget.

Extend your reach and influence with mobile billboards and/or truckside advertising. With as few as 4 to 14 advertising trucks in most designated market areas (DMA) you can reach between 3% to 50% of the population on a daily basis.

No matter what type of media chosen; frequency and impact are important elements in any successful AD campaign. Mobile billboard advertising trucks, similar to radio and TV ads, are designed to reach specific demographic groups in targeted locations. Yet, mobile billboards are exposed to more potential customers than most traditional advertising and have been shown to have a larger impact.

Large billboard ADS on wheels, rolling slowly in front of 100's and 1000's of eyes leave a lasting impression which cause viewers to remember the ADS for days and weeks after they have seen them.

TRUCK ADSŪ Mobile ADS can target specific demographics with as few as 1 AD Truck in most designated market areas (DMA). The length of a typical "Mobile Billboard" AD campaign is usually limited to a few days or weeks at a time.

Long Haul Advertising

TRUCK ADSŪ regional (big rig) semi-trailers travel 2,000 to 3,500 miles a week over interstate and state highways, as well as in and out of major metropolitan areas. Place your mobile AD on one of these big rig trailers and they become low cost "impression machines" - generating new customers daily.

Extend Your Reach

REACH AND FREQUENCY
Billboards on TRUCK ADSŪ network of regional (big rig) semi-trailers
reach large geographical areas for 1/30^th the rate of a TV AD.

Invest in a TRUCK ADSŪ mobile advertising truck campaign and penetrate the noise and clutter consumers are bombarded with on a daily basis from other types of media. We will help you complement and enhance other forms of advertising. When combined with print, TV or radio, truckside advertising significantly increases the effectiveness of an advertising campaign. Reaching all segments of your target audience will increase your brand and improve the return on your investment (ROI).

Contact us or one of TRUCK ADSŪ Affiliates to help you plan your next Outdoor AD campaign. We can help you gain an advantage over competitors who have not yet discovered this affordable and effective method of reaching consumers.