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Related Pages
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TRUCK ADS®
Outdoor Media
Completion Guarantee
DEC Impression Factors
Ad Types / Creative Guidelines
QnA
Truck Side Advertising
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TRUCK ADS® OUTDOOR
MEDIA
TARGETING CONSUMERS
BY DMA
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OUTDOOR MEDIA SERVICES AVAILABLE
ON LOCAL AND LONG DISTANCE TRUCKS IN THE U.S. AND CANADA
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OUTDOOR MEDIA SERVICES
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TARGETING CONSUMERS BY DMA
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SEARCHING FOR THE BEST
WAY TO COMMAND BRAND DOMINANCE?
"Look no further;
truckside advertising is the answer. TRUCK ADS® Outdoor
Media offers businesses the opportunity to establish a solid
foothold in any DMA in the United States and Canada at affordable
rates."
Long term leasing of highly sought after, mobile media space
from TRUCK ADS® OUTDOOR MEDIA is guaranteed to establish
your brand as THE dominate brand within a market, increase
your ROI and keep you connected to your growing list of
new customers.
CONSIDER THE FOLLOWING
Mobile
Advertising is “Real Estate on Wheels”
Outdoor
advertising on trucks is analogous to owning several strategically
located corner office buildings with large signage. All
who pass by, up and down the street in both directions,
see and remember the Brand. If you had 5-50 buildings displaying
your brand name in a DMA, you would dominate that market.
Of course, the cost would be prohibitive; unless instead
of brick and mortar buildings, your brand was displayed
on trucks traveling from 8-10 hours a day within that DMA.
EXAMPLE
Southland
Corporation, the nation's largest operators and franchisers
of over 37 thousand 7-11® convenience stores around the
world, is a perfect example of a wildly successful company
($6+ billion in 2008) that does no advertising on TV, radio
or the internet. Their success is based on strategically
locating their stores (e.g., "brand") in cities, suburbs,
along interstate highways and shopping centers. In other
words; where the people are.
Mobile Advertising allows you to saturate a market by literally
taking your brand to your target customers at a reasonable
cost and effectively turn your brand into a household name.
O-O-H "Increases
Brand Awareness"
The old
adage that there is “power in numbers,” is the Holy Grail
for advertisers. The more “eyes” that see your AD; the faster
your brand grows.
EXAMPLE
J.B.
HUNT® is the best mobile advertising example of how outdoor
branding need only be plentiful for it to work. You may
not know what J.B. HUNT does, but you will likely remember
their name/logo, if you have spent any time on highways
and interstates. Their trucks travel all over the country
and are seen everywhere. It was reported, they have over
50,000 semi-trailers in their fleet, with a decal on every
trailer; the largest decal no bigger than a
King Size AD (30" x 12'
or 30 sf.). The high public awareness of the J.B. Hunt®
brand is exactly what can be accomplished by using 'Outdoor
Mobile Media' to your advantage. Place enough of your brand
on the road in a given market and it will dominate the minds
of those in that market.
TAKE ACTION
Make Outdoor Adverts Your
Marketing Backbone
When combined
with the internet, radio and TV, outdoor mobile advertising
combined with text messaging, will exponentially increase
brand awareness and connect you to consumers in a technologically
viral way thru a mobile device.
No other media offers dominance in a market
at such affordable rates. Let TRUCK ADS® OUTDOOR MEDIA show
you why truck advertising, will one day be the preferred
foundation of all AD campaigns.
With as few as 4 to 40 trucks per market,
your brand will become a part of the fabric of society in
your target DMA(S).
Thru our text messaging services, we
can create a program that connects you with your customers
by mobile device or iphone, FOR THE LONG TERM.
"Outdoor Media Space" can
be your marketing backbone. Limited Availability. Call 800
TRUCKADS today.
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TRUCK ADS® provides
full service regional and nationwide Out-of-Home (O-O-H) outdoor mobile
advertising campaigns for advertisers, ad agencies and media buyers
that wish to coordinate mobile outdoor with TV or radio campaigns involving
multiple
DMA. Whether you are a "start up" or
a successfully established business, we can help you grow your brand
and increase ROI, with TRUCK ADS®.
Research has shown that
truck side advertising is more visible and creates more impressions
than all other types of Outdoor street media, including
buses. ADS are displayed on our network of
all white delivery trucks, while they
deliver products to homes and businesses in the targeted DMA. Advertisers
who target 2-30 DMA's with as few as 4 TRUCK ADS® per market, can grow
their business and even create a word of mouth tipping point
for the next phase of growth. Four trucks with ADS on both sides are
equal to approximately 3
GRP in most of the top 20 DMA's.
TRUCK ADS® OUTDOOR MEDIA
procures the trucks, installs the banners and frames, all GPS units
and makes the connection with SAMI®, so clients can see their trucks
on the road, via online 24/7.
The TRUCK ADS® OUTDOOR MEDIA extensive network of third party
trucking partners make up the backbone of our logistics group.
We offer AD Space in the U.S. and Canada.
TRUCK ADS® Outdoor Logistics
coordinates with our transport partners and installation crews, many
of whom have been working together for years, to ensure a smooth, efficient
deployment of your truck side campaign. Trucks in the network range
in size from 16 to 26 feet in local markets and 26 to 53 feet for regional
and long haul highway campaigns.
We have the ability to
deploy our crews (in multiple markets) to install and maintain your
TRUCK ADS® on our trucks in the U.S. and Canada. Coordinating and implementing
your AD campaign is our priority. We verify movement of each truck thru
GPS TRACKING devices that are activated and monitored 6am to 6pm, 7
days a week. Our advertisers are then provided online access to track
each truck while the campaign is in progress.
TRUCK ADS® Outdoor Media
sells AD Space by
DMA. This helps advertisers
who buy AD space based on DMA, coordinate their radio and TV buys to
coincide with their TRUCK ADS® Outdoor Media campaign.
See DMA Data
and Regions.
Inclusive in all AD campaigns are TRUCK ADS®
banners and frames,
Proof of Performance Guarantee
and GPS tracking combined with
SAMI® 'Satellite Automated Media Information'
that substantiates what you are paying for -
(GRP).
Banners
are installed within ten (10) business days from the starting date of
the contract.
Optional
services include
text messaging for promotional reasons
and creative design assistance.
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Corporate Statement:
Welcome to the official TRUCK ADS® website. Established
in 1996, TRUCKADS.com has become
the most popular outdoor mobile advertising
company on the internet due to its many numerous
media tools, DMA maps and marketing data provided to the
industry and advertisers. TRUCK ADS® extensive network of
outdoor mobile media
Affiliates provides the
logistics backbone of
TRUCK ADS® Outdoor Media,
a division of TRUCK ADS® that offers full service truckside
advertising campaigns in all Designated Market Areas (DMA)
in the U.S. and Canada. TRUCK ADS® also manufactures and
sells the popular patent pending
TRUCK ADS Frame Kit™
online; which is used exclusively in its’ outdoor Ad campaigns
for a superior display. Due to TRUCKADS® unique and memorable
brand name, extensive IP, reputation for quality service
and goods, and high visibility on the internet; it has rapidly
become the premier brand offering outdoor mobile advertising
services and products.
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