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MEDIA KIT  |  MOBI VERSION



Targeting Consumers
by DMA Region

 


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Related Pages >     TRUCK ADS® Outdoor Media     Completion Guarantee     DEC Impression Factors     Ad Types / Creative Guidelines     QnA     Truck Side Advertising

TRUCK ADS® OUTDOOR MEDIA
TARGETING CONSUMERS BY DMA


OUTDOOR MEDIA SERVICES AVAILABLE ON LOCAL AND LONG DISTANCE TRUCKS IN THE U.S. AND CANADA

OUTDOOR MEDIA SERVICES

TARGETING CONSUMERS BY DMA

SEARCHING FOR THE BEST WAY TO COMMAND BRAND DOMINANCE?

"Look no further; truckside advertising is the answer. TRUCK ADS® Outdoor Media offers businesses the opportunity to establish a solid foothold in any DMA in the United States and Canada at affordable rates."

Long term leasing of highly sought after, mobile media space from TRUCK ADS® OUTDOOR MEDIA is guaranteed to establish your brand as THE dominate brand within a market, increase your ROI and keep you connected to your growing list of new customers.

CONSIDER THE FOLLOWING
Mobile Advertising is “Real Estate on Wheels”

Outdoor advertising on trucks is analogous to owning several strategically located corner office buildings with large signage. All who pass by, up and down the street in both directions, see and remember the Brand. If you had 5-50 buildings displaying your brand name in a DMA, you would dominate that market. Of course, the cost would be prohibitive; unless instead of brick and mortar buildings, your brand was displayed on trucks traveling from 8-10 hours a day within that DMA.

EXAMPLE
Southland Corporation, the nation's largest operators and franchisers of over 37 thousand 7-11® convenience stores around the world, is a perfect example of a wildly successful company ($6+ billion in 2008) that does no advertising on TV, radio or the internet. Their success is based on strategically locating their stores (e.g., "brand") in cities, suburbs, along interstate highways and shopping centers. In other words; where the people are.

Mobile Advertising allows you to saturate a market by literally taking your brand to your target customers at a reasonable cost and effectively turn your brand into a household name.


O-O-H "Increases Brand Awareness"

The old adage that there is “power in numbers,” is the Holy Grail for advertisers. The more “eyes” that see your AD; the faster your brand grows.

EXAMPLE
J.B. HUNT® is the best mobile advertising example of how outdoor branding need only be plentiful for it to work. You may not know what J.B. HUNT does, but you will likely remember their name/logo, if you have spent any time on highways and interstates. Their trucks travel all over the country and are seen everywhere. It was reported, they have over 50,000 semi-trailers in their fleet, with a decal on every trailer; the largest decal no bigger than a King Size AD (30" x 12' or 30 sf.). The high public awareness of the J.B. Hunt® brand is exactly what can be accomplished by using 'Outdoor Mobile Media' to your advantage. Place enough of your brand on the road in a given market and it will dominate the minds of those in that market.

TAKE ACTION
Make Outdoor Adverts Your Marketing Backbone

When combined with the internet, radio and TV, outdoor mobile advertising combined with text messaging, will exponentially increase brand awareness and connect you to consumers in a technologically viral way thru a mobile device.

No other media offers dominance in  a market at such affordable rates. Let TRUCK ADS® OUTDOOR MEDIA show you why truck advertising, will one day be the preferred foundation of all AD campaigns.

  • With as few as 4 to 40 trucks per market, your brand will become a part of the fabric of society in your target DMA(S).

  • Thru our text messaging services, we can create a program that connects you with your customers by mobile device or iphone, FOR THE LONG TERM.

    "Outdoor Media Space" can be your marketing backbone. Limited Availability. Call 800 TRUCKADS today.

  • TRUCK ADS® provides full service regional and nationwide Out-of-Home (O-O-H) outdoor mobile advertising campaigns for advertisers, ad agencies and media buyers that wish to coordinate mobile outdoor with TV or radio campaigns involving multiple DMA. Whether you are a "start up" or a successfully established business, we can help you grow your brand and increase ROI, with TRUCK ADS®.
     


     

    Research has shown that truck side advertising is more visible and creates more impressions than all other types of Outdoor street media, including buses. ADS are displayed on our network of all white delivery trucks, while they deliver products to homes and businesses in the targeted DMA. Advertisers who target 2-30 DMA's with as few as 4 TRUCK ADS® per market, can grow their business and even create a word of mouth tipping point for the next phase of growth. Four trucks with ADS on both sides are equal to approximately 3 GRP in most of the top 20 DMA's.

    TRUCK ADS® OUTDOOR MEDIA procures the trucks
    , installs the banners and frames, all GPS units and makes the connection with SAMI®, so clients can see their trucks on the road, via online 24/7.

    The TRUCK ADS® OUTDOOR MEDIA extensive network of third party trucking partners make up the backbone of our logistics group. We offer AD Space in the U.S. and Canada.

    TRUCK ADS® Outdoor Logistics coordinates with our transport partners and installation crews, many of whom have been working together for years, to ensure a smooth, efficient deployment of your truck side campaign. Trucks in the network range in size from 16 to 26 feet in local markets and 26 to 53 feet for regional and long haul highway campaigns.

    We have the ability to deploy our crews (in multiple markets) to install and maintain your TRUCK ADS® on our trucks in the U.S. and Canada. Coordinating and implementing your AD campaign is our priority. We verify movement of each truck thru GPS TRACKING devices that are activated and monitored 6am to 6pm, 7 days a week. Our advertisers are then provided online access to track each truck while the campaign is in progress.


     

  • TRUCK ADS® Outdoor Media sells AD Space by DMA. This helps advertisers who buy AD space based on DMA, coordinate their radio and TV buys to coincide with their TRUCK ADS® Outdoor Media campaign. See DMA Data and Regions.

  • Inclusive in all AD campaigns are TRUCK ADS® banners and frames, Proof of Performance Guarantee and GPS tracking combined with SAMI® 'Satellite Automated Media Information' that substantiates what you are paying for - (GRP).

  • Banners are installed within ten (10) business days from the starting date of the contract.

  • Optional services include text messaging for promotional reasons and creative design assistance.

    TURN TO TRUCK
    ADVERTISING

    TRUCK ADS® MEDIA KIT
    See your advertisement on a truck.
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    Corporate Statement: Welcome to the official TRUCK ADS® website. Established in 1996, TRUCKADS.com has become the most popular outdoor mobile advertising company on the internet due to its many numerous media tools, DMA maps and marketing data provided to the industry and advertisers. TRUCK ADS® extensive network of outdoor mobile media Affiliates provides the logistics backbone of TRUCK ADS® Outdoor Media, a division of TRUCK ADS® that offers full service truckside advertising campaigns in all Designated Market Areas (DMA) in the U.S. and Canada. TRUCK ADS® also manufactures and sells the popular patent pending TRUCK ADS Frame Kit online; which is used exclusively in its’ outdoor Ad campaigns for a superior display. Due to TRUCKADS® unique and memorable brand name, extensive IP, reputation for quality service and goods, and high visibility on the internet; it has rapidly become the premier brand offering outdoor mobile advertising services and products.

     

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