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COMPARE MEDIA RATES
WHAT MEDIA COSTS PER 1000 IMPRESSIONS

Local and Long Distance Truck Advertising

 
 

There is a big cost difference between major media. The internet and direct mail cost per thousand impressions are considered the most expensive. While it is true, you get what you pay for; the big secret is how many impressions and the exposure you get for your ad dollars with TRUCK ADSŪ TRUCK MEDIA. How much do you pay for advertising? Compare CPM below.

TRUCK ADSŪ CPM Media Rates Comparison Chart

Internet AD rates vary dramatically and are therefore excluded.

O-O-H Media Offers More Value
3 AD Programs - Less than $ 2.25 (CPM)*

*cost per 1000 impressions (4 month campaign)

Cost per 1000 impressions for the other media rates shown below, are averages and vary by market and media provider. You can see TRUCK ADSŪ truck advertising rates are dramatically lower than direct mail ad rates, magazine ad rates, TV ad rates, newspaper ad rates, radio ad rates, billboard ad rates, bus ad rates and even mobile billboard rates.

 

COMPARE MEDIA RATES
Advertising Rates Displayed as Cost Per 1000 (CPM) Impressions

 
Click Here to Calculate CPM Impressions for Truck Advertising
TRUCK ADSŪ MEDIA*

CPM RATES*

Wrap Around Ad Rates

$1.82

Super Side Ad Rates (Driver's Side)

$2.16

Tail Light Ad Rates

$2.20

 
OTHER MEDIA**

CPM RATES**

Direct Mail Rates (postage)

$530.00

Magazine Rates (full page - color)

 $27.00

TV Rates (30 second)

$19.00

Newspaper Rates (full page -  b/w)

$16.77

Static Billboard Rates

$3.47

Radio Rates (30 second)

$5.22

Bus Rates (king size ad)

$3.00

*

TRUCK ADSŪ CPM RATES BASED ON 4 MONTH TRUCKSIDE AD CAMPAIGN COSTS
Cost-per-thousand (CPM) impressions are  based on Daily Effective Circulation (DEC) of 44,000 for driver's side ADS, 32,000 DEC calculated for Tail Light ADS and DEC Counts for Wrap Around AD rates are calculated at 66,000. DEC and CPM impressions listed here are for the top 20 U.S. Media Markets only.

**

"Other Media Rates" based on a four month showing.
 
RESEARCH SOURCES

OUTDOOR ADVERTISING ASSOCIATION OF AMERICA (Outdoor Planning System, Harris Donovan, Inc. Marketers' Guide to Media, 1996 MRI Spring Report.)

NEWMEDIA MAGAZINE, November 1998
TRUCK ADSŪ Media Analysis Study, January-April 2000
TRUCK ADSŪ Media Analysis Study, July 2001
TRUCK ADSŪ Media Analysis Study, December 2002
TRUCK ADSŪ Media Analysis Study, May-July 2006
 
 

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