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[Glossary
of Terms]
[Metropolitan Statistical Area - MSA]
Refers to an area as defined by the United
States Office of Management and Budget (OMB). A Metropolitan
Statistical Area (MSA) is defined by a distinct rural boundary,
completely surrounding the MSA.
[Non-competing
Ads] Refers to ads displayed on
TruckAds' trucks. Advertisers who purchase
AD space with TruckAds are guaranteed not to share the same
truck with a competitor. If ads are currently shown on
a truck, the newest advertiser will be given a list of those
advertisers to determine if they want to be on that truck.
[Out of
Home Advertising] Inclusive term
that refers to a wide array of advertising vehicles designed
to reach the consumer outside the home, including outdoor, transit,
bus shelters, bus benches, aerials, airports, in-flight, in-store,
movies, college campus/high schools, hotels, shopping malls,
sport facilities, stadiums, taxis, telephone kiosks, trucks,
truck stops, and other specialized media.
[Plant]
All of the outdoor advertising structures
in a given city, town or area operated by an outdoor company
or plant operator.
[Plant Capacity]
The number of #100 showings available
in a plant. This is determined by dividing the total panels
in a plant by the number of panels which make a #100 showing.
[Posting
Instructions] Detailed information
sent to the plant operator covering the display of a particular
poster design. These instructions usually include as much
marketing information as possible so that the seller can choose
the panels which have the greatest efficiency in reaching the
advertiser's target audience.
[Reach]
The number of people potentially exposed
to an AD expressed as a percentage of population.
[Riding
the Showing] A physical inspection
of the panels which comprise an advertising buy...either pre-buy
or post-buy.
[Showing]
The total number of panels in a buy.
The common advertising weights are GRP/Showings 25%, 50%, 75%
and 100% which relate directly to the population of a market.
For example, a 50% showing will deliver 500,000 daily exposures
in a market with one million people in it. A 25% showing
would deliver 250,000 daily exposures. A showing size
does not indicate the number of poster panels utilized.
[Sore Thumb
Display] A display designed to
attract immediate attention by virtue of its size or unique
style.
[Target
Audience] A consumer group selected
to be reached by an advertiser.
[Traffic
Count] The number of vehicles that
travel a road each day. Traffic count is used to calculate
DEC.
[Transit
Advertising] Out-of-home media
appearing on the exterior or interior of public transportation
vehicles or stations (buses, trains, commuter rail, subways,
platforms, terminals, etc.).
[Truckside Advertising]
Also
referred to as truck advertising. Third party Ads are affixed
to panels on the sides, front or rear of trucks owned by others.
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