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[Glossary of Terms]


 

[Allotments] The number of outdoor panels in a showing. Allotments required to achieve a desired GRP level in a particular market vary.

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[Audience] The total number of people who have the opportunity to read an advertising message.

 

[Brand Name] A name selected by the advertiser to identify a product to the consumer, and to set apart from all other products.  Several product variations may exist within a designated brand.

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[C.P.M.] Abbreviation for Cost Per Thousand.  A method of determining the cost of 1,000 exposures of an advertising message to potential customers for a product.  Most advertising media recognize this means of cost measurement.

 

 

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TRUCK ADSŪ

MARKETING NEWS

Team with TRUCK ADSŪ

TRUCKADS.COM
Sun Aug 19, 08:43:42 EDT 2003

Team with TRUCK ADSŪ

TRUCKADS.COM
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TRUCK ADSŪ
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on
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are ... >>
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on buses.

 
 
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See your advertisement on a truck.

 
 
 

TRUCK ADSŪ
Super Side Ads

on
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TRUCKS

are ... >>
more visible than
King Size ADS
on buses.

 


FIRST AD TRUCK

 
 
 

 

 

 

See AD speces and details

 

 

 

Review Graphic AD Programs

 

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Who Sees Truckside advertising ?

Arbitron Report

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[Glossary of Terms]


[Circulation] The number of people passing an advertisement who have a reasonable opportunity to see the advertising message; potential viewers.  Outdoor circulation is based on traffic volume.  Traffic volume is made up of two modes of transportation; automotive and pedestrian.  Traffic volume is obtained by counting the number of pedestrians and automobiles passing any advertising structure during a specified time.  Automobiles counted are converted to persons by the Tab Audit Bureau (TAB) occupancy factor of 1.35 persons per car.  For the most part, outdoor circulation reflects people in vehicles.

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[Daily Effective Circulation - DEC] It is the average number of persons exposed to an AD or group of ads for either 12 hours (un-illuminated) or 18-24 hours (illuminated).

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[Demographic Characteristics] The vital statistics of a population group or a derived sample, such as: age, sex, education, ethnic heritage, education, income, housing, etc.

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[Designated Market Area - DMA] TRUCKADS DMA boundaries in the U.S. represent U.S. Media Markets ranked by population and sized based on county lines and sub-divisions of counties that illustrate the markets reached by such media as newspapers, radio stations, truckside advertising, motion picture advertising, broadcast, satellite and cable TV stations, bus ads, ad agencies, media buyers and static billboard companies. The entire U.S. population is divided up within 210 total DMA's in the United States. TruckAdsŪ Designated Market Areas (DMA) also known as Driving Market Area™ are displayed to help businesses buy advertising space on TruckAdsŪ trucks, based on DMA. By coordinating and combining outdoor mobile media with other types of media, businesses are better able to reach their targeted market.*

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[Face] The surface area where advertising copy is displayed.

 

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TRUCK ADSŪ

MEDIA NEWS

Team with TRUCK ADSŪ

TRUCKADS.COM
Sun Aug 19, 08:43:42 EDT 2003

Team with TRUCK ADSŪ

TRUCKADS.COM
Sun Aug 19, 08:43:42 EDT 2003
 
 
ON THIS PAGE
Marketing News
Media News
Advertising News
 
 

See your advertisement on a truck.

 
 
 

TRUCK ADSŪ
Super Side Ads

on
ALL-WHITE
TRUCKS

are ... >>
more visible than
King Size ADS
on buses.

 


FIRST AD TRUCK

 
 
 

 

 

 

 

See AD speces and details

 

 

 

Review Graphic AD Programs

 

up

 

 

 

 

Who Sees Truckside advertising ?

Arbitron Report

Eye Tracking Study

Branding Report

 

up

 

 

[Glossary of Terms]


[Frequency] The number of times an average individual has the opportunity to be exposed to an advertising message during a defined period of time. Frequency in outdoor usually refers to the calendar month since this time period coincides with standard contract practices.

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[Gross Rating Points - GRP] The total number of impressions delivered by a media schedule, expressed as a percentage of the population.  GRP's for Outdoor generally refer to the daily effective circulation generated by poster panels divided by the market population.  Often used interchangeably with "showing".  One rating point represents a circulation equal to 1% of the market population.

 

[Load Factor] The average number of persons riding in each vehicle.  This factor has been determined through national research as well as evaluation of government research and reports for highway capitalization.  Tab Audit Bureau (TAB)currently uses a load factor of 1.35 persons per vehicle based upon these collective research studies.

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[Metropolitan Statistical Area - MSA] Refers to an area as defined by the United States Office of Management and Budget (OMB).  A Metropolitan Statistical Area (MSA) is defined by a distinct rural boundary, completely surrounding the MSA.

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[Non-competing Ads] Refers to ads displayed on TruckAds' trucks.    Advertisers who purchase AD space with TruckAds are guaranteed not to share the same truck with a competitor.  If ads are currently shown on a truck, the newest advertiser will be given a list of those advertisers to determine if they want to be on that truck.

 

[Out of Home Advertising] Inclusive term that refers to a wide array of advertising vehicles designed to reach the consumer outside the home, including outdoor, transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls, sport facilities, stadiums, taxis, telephone kiosks, trucks, truck stops, and other specialized media.

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[Plant] All of the outdoor advertising structures in a given city, town or area operated by an outdoor company or plant operator.

 

[Plant Capacity] The number of #100 showings available in a plant.  This is determined by dividing the total panels in a plant by the number of panels which make a #100 showing.

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[Posting Instructions] Detailed information sent to the plant operator covering the display of a particular poster design.  These instructions usually include as much marketing information as possible so that the seller can choose the panels which have the greatest efficiency in reaching the advertiser's target audience.

 

[Reach] The number of people potentially exposed to an AD expressed as a percentage of population.

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[Riding the Showing] A physical inspection of the panels which comprise an advertising buy...either pre-buy or post-buy.

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TRUCK ADSŪ

ADVERTISING NEWS

Team with TRUCK ADSŪ

TRUCKADS.COM
Sun Aug 19, 08:43:42 EDT 2003

 
 
ON THIS PAGE
Marketing News
Media News
Advertising News
 
 

See your advertisement on a truck.

 
 
 

TRUCK ADSŪ
Super Side Ads

on
ALL-WHITE
TRUCKS

are ... >>
more visible than
King Size ADS
on buses.

 


FIRST AD TRUCK

 
 
 

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