How do I market
my truck for advertisement as a moving billboard?
It's easy to rent the side of a semi trailer
or truck. First, you show advertisers an
example of a truck sign on a truck and this
helps you sell the Ads on your truck or
trailer. Join our
network of carriers and be part of the
many carriers, fleet managers and truck
owners who team with TRUCK ADSŪ to sell
Ads on their trucks. Carriers who
purchase The Carrier AD System (shown at
right) belong to our network and are recommended
by us to Advertisers.
TRUCK ADSŪ makes it easy for you to work
with advertisers that pay you a monthly
fee to advertise on your truck. We provide
you with a personalized Advertising Agreement
to use with Advertisers. Also, TRUCK ADSŪ
takes the hassle out of the banner and frame
ordering process and you receive a 10% commission
(more if you buy wholesale and resell to
the Advertiser) each time your Advertiser
buys a banner and frame from the TRUCK ADSŪ
benefit most by using truck side advertising and/or mobile
Many types of businesses advertise on trucks
and benefit from highly visible outdoor
exposure. Businesses that offer consumer
oriented products and services benefit most
from truck side advertising.
See partial list.
type of truck companies are in TRUCK ADSŪ network?
Small and large
carriers join our network of carriers. Some have
just 1 truck and others have 100's of trucks or trailers.
The carriers must have good equipment and make local
Media Markets) or make long haul trucking trips
with semi-trailers, delivering goods within a specific
region and/or all over the country. We also refer mobile
billboard companies who own "A" frame mobile billboard
advertising trucks and video trucks.
Rod Harris, CEO TRUCKADSŪ
delivery trucks are standard all-white
straight trucks or box trucks and all-white
semi-trailers, as shown here. Also, we use
video trucks and "A" frame mobile billboards.
All trucks are in good condition and washed
Local delivery trucks travel within specified
U.S. Media Markets. It is also possible
to target a small geographical area such
as a specific zip code or several blocks
within a media market when using
mobile billboards. Long haul semi-trailers
travel in cities for 3 or 4 hours a day
and then travel highways and interstate
highways in and thru multiple US Media Markets
the remainder of a 10 hour day for single
drivers and a 20 hour day for tandem drivers.
What days of
the week are the trucks on the road?
Most trucks travel Monday thru Friday and
some truck companies run their fleet Monday
thru Saturday. Long haul semi-trailers often
run six and seven days a week and end up
totaling 25-28 days per month.
What type of
graphic files are required by advertisers when they contract
with TRUCK ADSŪ
to do truck side advertising?
When you purchase
banners and frames from the
TRUCK ADSŪ iStore, it takes about 5
business days to proof and print your order.
If you are contracting with
ADSŪ MEDIA, the amount of time before
your AD hits the street, can vary from 2
weeks to 2 months, based on the number of
trucks in the AD campaign and whether it
is a single or multi-market campaign. Availability
is limited. See
designate where the truck travels?
With a dedicated
mobile billboard the advertiser decides
the routes traveled. We can target any event
or neighborhood the advertiser requests.
National Mobile Board Directory. With
delivery trucks we target established
US Media Markets. Delivery trucks used
in a truck side advertising campaign, can
also be used during "off hours" and parked
to target specific events or zip codes.
Truck side advertising on semi-trailers
and local delivery trucks is more long term
(2-12 months or more), while mobile billboards
usually last a few days or weeks.
Can I rent a
truck with a truck side sign on it for a day, week or a
month and have you park it for the length of the contract?
Yes. You may be required to obtain permits
or permission to have the truck parked in
a specific location.
How many visual
impressions do truckside ads get?
This is another way of asking, how many
people will see my AD? It depends on where
the truck is traveling and where the AD
is located on the truck. Generally speaking,
the number of
impressions per day average 44,000 for
ADS located on the driver's side in a major
metro area (top
50 Media Markets) or on interstate highways.
TRUCK ADSŪ truck side advertising on the
back of the truck averages 32,000 impressions
and the same AD on all 3 sides of a truck
average 66,000 impressions per day.
How many trucks
are needed to have a successful truck advertising campaign?
If you improve sales because of an AD campaign
and your costs don't exceed your profit,
then most would consider it a success. How
successful depends on your expectations.
In most major markets, if you put 4 ADS
on 4 truck sides, you will reach 3-10% of
the people per day.
You can quickly get a sign made for any
purpose at the TRUCKADSŪ iSTORE. We specialize
in vinyl banners and our exclusive patented
frame system is designed for trucks and
indoor or outdoor walls.
Click here to visit the iStore. Get
a free, quick quote in just a couple of
Trucks and available AD space for banners
vary. AD space ranges from 8' high x 11'
to 26' long on local delivery straight trucks
and 8' high x 43' to 53' long on Semi trailers.
On "A" Frame mobile billboards the size
ranges from 8' high x 16' long, up to 10'
high x 22' long. On a TV video truck the
screens are 60" high x 84" long, up to 77"
high x 95" long. On LED video trucks the
size is usually 8' high x 13' or 16' long.
For a complete list of AD sizes on deliver
trucks, click the graphic on the right or
Almost anywhere. TRUCK ADSŪ Network reaches
U.S. Media Markets. You can also advertise
TRUCK ADSŪ MEDIA on straight trucks
in local markets and semi-trailers traveling
interstate highways throughout North America.
For mobile advertising it is useful. Graphics
attract attention. Truck side ADS should
first attract attention and then offer a
simple and clearly written message.
What can I advertise
on a truck side and how much does it cost?
TRUCK ADSŪ accepts advertising for most
products and services. We promote most businesses
and reserve the right to refuse advertising
on trucks that are deemed in non-compliance
with our advertising guidelines and community
Terms of Service for details. The cost
is low when compared with other forms of
advertising. Cost per thousand (CPM) impressions
is in the range of $1.18 to $2.86 per
What if I am
an individual and want to sell just one item?
Personal items such as the family farm or
an antique car are examples of items that
have been sold by individuals using truck
side advertising. If you own your own truck
or have a friend or business
associate who owns a truck, it is a
great way to sell one item because 1000's
of people will see it everyday. A 6 month
AD campaign will create approximately 5.8
million impressions in a major market. It's
hard not to sell anything you want to sell,
when that many people see it.
How do you attach
a banner to a semi-trailer?
It is easier than you think. Using the TRUCKADSŪ
Frame Kit to attach a banner to a semi-trailer
or semi truck is easy. First clean the surface
where the frame is to be attached. Then
apply the activator to the truck. Remove
the protective cover from the back of the
frame and Secur-TabsŪ and apply them to
the semi truck side. Then apply the frame
to the back of the vinyl banner and attach
the banner frame to the truck frame. See
the video of a banner being installed on
BANNER & FRAME INSTALLATION VIDEO.
Click [full screen] to enlarge to
"Get Your Kicks on Route 66"
Great Americana Music in the Background
What kind of
material is used for my tractor trailer advertisement?
TRUCK ADSŪ signage vinyl is made from 3MŪ,
AveryŪ and other quality manufacturer's.
Inks are guaranteed for 2 years. Vinyl banners
used with TRUCK ADSŪ FRAME KIT is a heavy
duty 12 ounce vinyl with scrim. For best
wear and longevity, order banners with UV
Do I need to
hire an Ad Agency before I advertise?
No, however a good graphic artist is worth
their weight in gold. Graphic artists understand
the power of a well placed word. If you
banners and frames, you will benefit
from a graphic artist. Your AD should be
easy to read with 7 or fewer words, so people
in traffic can read it quickly. Most advertisers
hire a graphic artist to do TRUCK SIDE GRAPHICS.
Are my TRUCK
ADSŪ banners and frames guaranteed?
We cannot guarantee the success of your
AD campaign, however, we do guarantee the
banner ink for 2 years and we guarantee
your banner will be clearly and professionally
printed. TRUCK ADSŪ Frame Kits have a
If I hire TRUCK
ADSŪ to place my Ad on a truck, how will I know where it
goes every day?
These days the trucks are tracked by GPS
or daily manifest. This allows you to go
online and see where each AD TRUCK traveled
the previous day, during the life of the
AD campaign. You will learn how many
impressions your AD generated, where
your AD traveled and how many days it was
on the road.
What if the
truck breaks down and my TRUCK ADSŪ are not on the road
for a while?
This seldom happens, however we will notify
you if a truck with your AD is sidelined.
When the truck is up and running again,
we will continue the AD campaign beyond
the stop date in order to make up for any
The TRUCK ADSŪ brand has been in existence
since 1991. In 1993 we explored the idea
of offering truck side advertising and in
1996 when new signage materials were introduced
to the industry, we began the process of
becoming a mobile truck advertising company
and offering ADS on trucks.
and products does TRUCK ADSŪ offer to other businesses?
TRUCK ADSŪ offers advertising space and
fleet graphics on straight trucks and semi-trailers
around the country. Also, we recommend
billboard owners who offer video trucks
and A-Frame mobile billboards, throughout
the U.S. We print and provide installation
services for customers who buy banners and
frames for their trucks. We provide many
online media tools to advertisers, media
buyers and ad agencies. We help truck owners
sell their truck side ad space. We have
done this for almost 20 years and have an
A+ rating with the
BBBŪ and no complaints in 13 years we
have been members of the Better Business
Is it possible
to advertise my own business on a truck and not use a 3rd
Yes. It is possible, smart and we help truck
owners provide this service to advertisers.
This approach reduces your cost for the
best outdoor advertising space available
today. Start up companies, entrepreneur's
and established local businesses have found
working directly with a carrier works and
it saves money. If you know someone who
owns a truck or trucks, start with them.
If you don't know anyone who owns a delivery
truck(s), then look around your city and
contact a local delivery company that you
have seen on the streets. Choose one with
clean white trucks. They usually have a
phone number or their name on the driver's
Also, we recommend you look for the familiar
TRUCK ADSŪ Brand on a network truck
and call the phone number displayed. The
truck owner will carry your AD. If you don't
remember the number, call 1 (800) TRUCKAD
and we will help you locate the truck owner.
owners who purchase an
banner by TRUCK ADSŪ, will have their own
monthly rate schedule. Rates may or may
not include creative design, banners or
installation of the banners. Production
costs are usually your responsibility. Installations
are performed by the truck owner.
you find a truck company who does not participate
TRUCK ADSŪ Preferred Network of Carriers,
explain that you would like to use our frame
and banner system because the frame does
not damage their truck and is a value added
product attached to their vehicle and that
after you finish advertising, it is still
there for other advertisers to use. At your
request, we will send you or them a sample
of the frame.
carrier will get the banner installed on
their truck(s), drive the truck(s) regularly
and provide proof of performance thru a
GPS reporting. The carrier will also
provide you with photos of the installation
and keep you informed if their is ever damage
to the vehicle or banner. Issues of this
nature are rare and easily resolved with
added time to the contract or repairs to
the banner, if needed.