your outdoor Ad campaign make sure your message communicates
simply and effectively within 3-5 seconds. You
may only have half that amount of time with some viewers,
so keep it simple.
Outdoor is usually viewed from distances of 25 to 500
feet. Your message needs to be brief and easy to
Color...Choose colors with high contrast
in both hue and value. Contrasting colors work best
when viewed from a distance. Colors without contrast
will blend together and obscure the message.
Copy...Keep it to 7-10 words or less and be
concise to register quickly in the mind of a moving
audience. A great graphic is worth 1,000 words.
Font Type...Your Creative lettering should be
simple, clear and easy to read.
Be careful with spacing between letters and between
words. Letters with too little spacing tend to merge
when viewed from a distance.
Simple, sans serif type faces work best in outdoor;
ornate, serif typefaces do not.
If you are planning an ad campaign with us, please
creative art FAQ