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CPM Impression Calculators Photo Gallery

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CPM IMPRESSION CALCULATORS
COST PER 1000 IMPRESSION TOOLS ON TRUCKS

 

CPM
Advertising
Impressions

CPM Calculators ...

TRUCKADS® CPM Impression calculators determine how many visual impressions are created per month, on a truck. The cost per 1000 impressions (CPM) is based on ad location, historical traffic data and hours driven.*

If you're an advertiser, ad agency or truck owner, the impression calculator tools on this page will help you make a more informed decision about buying and selling truckside ad space.

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Calculate
cost per 1000
Impressions on
a Truck

It's about CPM

5 CPM CALCULATORS
 

*TRUCKADS® CPM VISUAL IMPRESSION CALCULATORS ARE BASED ON USDOT national historic traffic count averages. For example, during an average 8 hour drive time day in the top 20 U.S. Media Markets, Daily Effective Circulation (DEC) totals 66,000 for Ads on both sides and the back of 1 truck, DEC totals 55,000 for Ads on both sides of 1 truck, DEC totals 44,000 for an Ad on the driver's side of 1 truck, DEC totals 22,000 for an Ad on the passenger's side of 1 truck and lastly, DEC totals 32,000 for a tail light Ad on 1 truck. (Note: Our formula for determining impressions is based on ad location and total hours; not impressions per mile.)

 
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1

WRAP AROUND AD
Both Sides and Back of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the WRAP AROUND AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9
Million
Population
1.7 - 3.17
Million
Population
0.8 - 1.71
Million
Population
0.39 - 0.77
Million
Population
0.01 - 0.39
Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Wrap Around Ad

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Wrap Around Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Wrap Around Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

2

AD ON BOTH SIDES
Both Sides of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the DRIVER AND PASSENGER SIDE AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Ad on Both Sides

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Ad on Both Sides

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Ad on Both Sides ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

3

DRIVER'S SIDE AD
Driver's Side of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the DRIVER'S SIDE AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 

Step 1
Daily Traffic
Calculator


INSERT

 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Driver's Side Ad

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Driver's Side Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Driver's Side Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

4

PASSENGER'S SIDE AD
Passenger's Side of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the PASSENGER'S SIDE AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Passenger's Side Ad

Total Daily Impressions : 1 Truck 1 Day   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT  
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Month   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Passenger's Side Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Passenger's Side Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

5

TAIL LIGHT AD
Back of 1 Truck

CPM CALCULATOR

 

How to...
Calculate CPM Impressions

 
Step 1:  Insert hours driven for 1 truck in one day (day time and/or night time) for one or more "Daily Traffic Conditions".
Step 2:  Insert the number of days 1 truck is driven in 1 month.
Step 3:  Insert the total cost of the TAIL LIGHT AD on 1 truck for 1 month.
Note: To calculate CPM Impressions for multiple trucks with the same Ad type, insert averages per truck.
 

 

Monthly Impressions Calculator

Insert Total Hours Driven : 1 Truck for 1 Day*

 
Step 1
Daily Traffic
Calculator


INSERT
 
Markets
Top 20
Markets
21 - 50
Markets
51 - 100
Markets
101 - 150
Markets
151 - 206
Interstate
Highways
Interstate
Highways
 
Population
3.6 - 20.9 Million
Population
1.7 - 3.17 Million
Population
0.8 - 1.71 Million
Population
0.39 - 0.77 Million
Population
0.01 - 0.39 Million
Medium
Traffic
Highways
High
Traffic
Highways
 
Day Hours (6am to 6pm) - >  
Night Hours (6pm to 6am) - >  
   
Tail Light Ad

Total Daily Impressions : 1 Truck 1 Month   

 

*By law, commercial drivers limited to 10 hours per day and tandem (2) drivers, 20 hours per day.

Step 2
Monthly Impressions
Calculator
INSERT
Total Days Driven : 1 Truck 1 Month**
   

Total Monthly Impressions : 1 Truck 1 Day   

**Average is 22 days for local delivery trucks and 26 days for long haul trucks.

 
Tail Light Ad

Step 3

CPM Results
Cost Per 1000
Impressions Calculator

INSERT
Your Total Cost : 1 Truck 1 Month*** $
   
Cost Per 1000 Impressions
Tail Light Ad ANSWER
1 Truck 1 Month
 


***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates

 

 

 
 

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