

*TRUCKADS® CPM
VISUAL IMPRESSION CALCULATORS ARE BASED ON USDOT national
historic traffic count averages. For example, during an average
8 hour drive time day in the top 20 U.S. Media Markets, Daily
Effective Circulation (DEC)
totals 66,000 for Ads on both sides and the back of 1
truck, DEC totals 55,000 for Ads on both sides of 1 truck,
DEC totals 44,000 for an Ad on the driver's side of 1
truck, DEC totals 22,000 for an Ad on the passenger's
side of 1 truck and lastly, DEC totals 32,000 for a tail
light Ad on 1 truck. (Note: Our formula for determining impressions
is based on ad location and total hours; not impressions per
mile.)






1

WRAP AROUND AD
Both Sides and Back
of 1 Truck 



How to...
Calculate CPM Impressions




Step 1: Insert
hours driven for 1 truck in one day (day time and/or night time) for
one or more "Daily Traffic Conditions". 
Step 2: Insert
the number of days 1 truck is driven in 1 month. 
Step 3: Insert
the total cost of the WRAP AROUND AD on 1 truck for 1 month. 
Note: To calculate
CPM Impressions for multiple trucks with the same Ad type, insert averages
per truck. 


Step 2
Calculate Monthly
Impressions 




Step 3
CPM Results
Calculate Cost
Per 1000
Impressions




***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates








2

AD ON BOTH
SIDES
Both Sides
of 1 Truck 



How to...
Calculate CPM Impressions




Step 1: Insert
hours driven for 1 truck in one day (day time and/or night time)
for one or more "Daily Traffic Conditions". 
Step 2: Insert
the number of days 1 truck is driven in 1 month. 
Step 3: Insert
the total cost of the DRIVER AND PASSENGER SIDE AD on 1 truck for
1 month. 
Note: To calculate
CPM Impressions for multiple trucks with the same Ad type, insert
averages per truck. 


Step 2
Calculate Monthly
Impressions 




Step 3
CPM Results
Calculate Cost
Per 1000
Impressions




***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates








3

DRIVER'S SIDE
AD
Driver's Side
of 1 Truck 



How to...
Calculate CPM Impressions




Step 1: Insert
hours driven for 1 truck in one day (day time and/or night time)
for one or more "Daily Traffic Conditions". 
Step 2: Insert
the number of days 1 truck is driven in 1 month. 
Step 3: Insert
the total cost of the DRIVER'S SIDE AD on 1 truck for 1 month. 
Note: To calculate
CPM Impressions for multiple trucks with the same Ad type, insert
averages per truck. 


Step 2
Calculate Monthly
Impressions 




Step 3
CPM Results
Calculate Cost
Per 1000
Impressions




***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates








4

PASSENGER'S
SIDE AD
Passenger's Side
of 1 Truck 



How to...
Calculate CPM Impressions




Step 1: Insert
hours driven for 1 truck in one day (day time and/or night time)
for one or more "Daily Traffic Conditions". 
Step 2: Insert
the number of days 1 truck is driven in 1 month. 
Step 3: Insert
the total cost of the PASSENGER'S SIDE AD on 1 truck for 1 month. 
Note: To calculate
CPM Impressions for multiple trucks with the same Ad type, insert
averages per truck. 


Step 2
Calculate Monthly
Impressions 




Step 3
CPM Results
Calculate Cost
Per 1000
Impressions




***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates








5

TAIL LIGHT AD
Back of 1 Truck 



How to...
Calculate CPM Impressions




Step 1: Insert
hours driven for 1 truck in one day (day time and/or night time)
for one or more "Daily Traffic Conditions". 
Step 2: Insert
the number of days 1 truck is driven in 1 month. 
Step 3: Insert
the total cost of the TAIL LIGHT AD on 1 truck for 1 month. 
Note: To calculate
CPM Impressions for multiple trucks with the same Ad type, insert
averages per truck. 


Step 2
Calculate Monthly
Impressions 




Step 3
CPM Results
Calculate Cost
Per 1000
Impressions




***Total cost for TRUCK ADS® Per Truck, Per Month.
See Our AD Rates




