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1. How much money
can I make as a Licensed Affiliate?
The opportunity in truckside advertising and fleet graphics is enormous.
TruckAds® is here to help you succeed in this business. You're selling
a service that is working and making money for you everyday, whether
you're at the office or not. Gross receipts from one truck can total
up to $20,000+ per year. One could expect to have twenty to one
hundred or more trucks in inventory depending on the market size.
2. Do I have to
buy a truck or trucks?
No. Some mobile AD franchise and Affiliate programs require you
to buy a truck costing $50,000 to $100,000 or more when you join
their national network. Then you have to hire a driver to drive
in designated areas for 8 to 12 hours a day. With us, there are
no out of pocket costs associated in building up an inventory of
trucks other than your time and energy. You never have to buy a
truck to be an Affiliate with us. Many of our affiliates do own
mobile billboard trucks and prosper by belonging to the TruckAds
network.
3. What is my total
investment to start?
If you don't buy mobile billboard trucks, the cost for starting
a business like this is relatively low, versus the return on your
investment. It depends on your existing circumstances and whether
you are already in business or just starting. There is no equipment
to buy, unless you need office equipment. Your investment with us
ranges between $60 and $120 a month for the
service fee, plus the toll free phone charges. Service fee is
based on the size of your market.
4. Is TruckAds
® offering a franchise?
No. We are offering a license for the use of our Trademarks and
Service Marks along with many other benefits. You will have the
exclusive use of our toll free vanity number 1 800 TRUCK ADS® that
will ring directly into your office from calls originating in your
market area. (North America and Puerto Rico only) 800 toll free
vanity numbers that are advertised
aggressively can increase business by 30% or more without additional
advertising. As a licensed Affiliate, your use of our licensed marks,
the toll free vanity number and TRUCKADS® high visibility on the
internet will help you generate new customers.
5. How hard will
I have to work?
If you are already in business for yourself, you know how hard you
have to work. If you are just starting out as an entrepreneur, then
make sure you understand, no matter what business you are going
into, you must work very hard to succeed. You must have excellent
sales skills, or employ talented sales personnel to effectively
introduce and sell AD space. If you can sell AD space, your reward
will be enormous.
6. Do I need computer
skills?
In this day and age it is critical to be skilled with a computer.
The media business is a high tech business. Graphic files are passed
back and forth via the internet. TruckAds® online shopping cart
provides an upload file transfer system for Affiliates and customers.
You should be able to use email and contact management software
and understand a little bit about graphic files and graphic software.
7. Is training
provided?
We encourage affiliates to take sales classes. They are available
in most cities around the country. Our contribution to your success
is mostly internet based, strategic and technical in nature. We
also help you by providing heavily discounted banners and frames
to Affiliates. Prices that are not available to the public. Most
of the helpful information we provide is disbursed throughout the
year, via the
Affiliate section of the website and emails. Our goal is to
help you succeed and we are constantly working on ways to help you
accomplish this.
8. Will you teach
me to sell AD space?
From time to time we may recommend marketing seminars that might
benefit you. You should already be skilled in generating business
and closing deals. If you don't have the skill in these areas, you
can hire sales people or take sales classes. We will share our methods
and help you in any way we can and you are welcome to call or email
us to learn from our mistakes and successes.
9. What does an
Affiliate License provide that I can't obtain by getting into truckside
advertising on my own?
Some of the benefits
you'll receive from us that you can't get by doing this on your
own are as follows:
1. Below wholesale pricing for
TruckAds Frame System.
2. Below wholesale
pricing for printed vinyl banners.
3. Online
Shopping Cart for banners and frames.
4. A dynamic and interactive website you can call your own.
5. Exclusive and protected use of TruckAds® trademarks.
6. Exclusive use of our toll free vanity number in your market.
7. Participation in regional and national AD campaigns.
8. Professional marketing materials, brochures and contracts.
9. Access to years of experience in the truckside AD business.
10. Ongoing support from us to help you succeed.
10. How many ADS
on trucks will my market support?
It will support as
many trucks as you can find advertisers. We offer such a diverse
range of AD sizes and competitive rates that advertisers who have
never tried mobile advertising in the past will utilize truckside
advertising in their AD campaigns in your market area. It is a good
idea to sign up as many truck companies as you can locate within
your market. That way you will be ready for the next AD campaign
and not have to scramble to meet the demand for space at the last
minute.
11. How much do
I have to pay the truck company when there are no ADS on the trucks?
Nothing! That is one of many benefits that helps make this business
so profitable. It is like owning rental property and not having
to pay the mortgage until you rent the apartment to someone. The
carrier contract only requires you to pay the truck company when
ADS are displayed on the truck.
12. Can I work
from home?
Yes. In the long term you will probably want to move into an office
building where your clients can meet you to discuss AD campaigns.
Prior to that, you can always meet them in their office and much
of the work is accomplished over the phone.
13. Is it hard
to find truck companies that meet the requirements necessary to
carry ADS?
No. Truck companies are plentiful. Good truck companies are sometimes
difficult to find, however we can help you find them with lists
that we provide to you. Often times truck companies will seek you
out in order to increase their bottom line. Many truck companies
contact us online and we will forward those contacts to you for
your use.
14. Is it hard
to find print companies and installers to do the work needed to
succeed in this business?
No. This is our area of expertise. Many TruckAds® Affiliates are
printers and installers. Also, TruckAds® offers grand format printing
online to Affiliates at prices attractive even to our printer affiliates.
Our Affiliate online shopping cart also acts as an online order
management system for each of your client jobs.
15. I own a delivery
truck company. Can I be a licensed Affiliate?
Yes. In fact, we believe delivery companies with small or large
fleets stand to profit most as a licensed Affiliate. You already
have a fleet of trucks and even if the fleet is small, you can and
often do know other truck companies in the business to work with
and create a larger group for the purpose of advertising. The key
to the success of this business is teaming with a marketing/sales
person(s) who can make sales calls and close deals.
16. If I already
own a truckside advertising company, static billboard company, sign
company, print company or an AD agency, can I be a licensed Affiliate?
Yes. If you are a competitor in the truckside advertising business
we welcome you to join. As a truckside advertising company or a
static billboard company you already realize our
annual service fee is reasonable versus the potential ROI. As
for the rest of you in this category, your experiences could fit
perfectly with truckside advertising. Any business type in this
list could benefit as an Affiliate.
17. How many companies
are in the truckside advertising business throughout the United
States?
It is hard to know
for sure. On the
DMOZ.org directory website there are currently 55 companies
listed as being in the mobile advertising business. Approximately
80% of those are providing truckside advertising services. Additionally,
we are aware of about a dozen other truckside advertising companies.
18. Okay, what's
the big deal about a Trademark?
A good federal Trademark
is worth its weight in gold. The Trademark application process took
over 3 years and relatively speaking that isn't a big deal compared
to the benefits a licensed Affiliate will receive using our Licensed
Marks. The US Patent and Trademark Office has determined that our
Trademarks have "Acquired Distinctiveness." This means the Trademark
Office has determined that consumers in general, who hear or see
our Trademarks, relate it directly to our truckside advertising
services. That is a big advantage for our licensed Affiliates who
seek credibility, acceptance and an increase in the bottom line
at the end of the day.
19. Why is a toll
free 800 vanity number so important?
The 800 toll free vanity number is a critical element to the success
of our licensed Affiliates. This number, which is both memorable
and intuitive, when placed on trucks in your inventory, as well
as trucks of your fellow licensed Affiliates throughout the US,
will help bring in new business. Potential customers who see it
on a truck will call you, hours and even days beyond the time they
saw it because it is easy to remember. (See
CNBC Video) Calls placed to this vanity
number and originating from your market area, ring directly into
your office. Studies have shown 800 toll free vanity numbers will
increase business by 30% or more if promoted aggressively, without
increasing your AD budget. Response rates for ADS using 800 vanity
numbers versus numeric numbers have proven to be 93% more effective.
If you want to learn more about how effective 800 vanity numbers
are, go to
TollFreeNumbers.com and discover the value of a good toll free
800 vanity number. This is a powerful tool for Affiliates!
20. Is truckside
advertising a viable business and who are Truck Ads™ competitors?
Yes. It is a viable business and growing. The Outdoor Advertising
Association of America (OAAA.org)
has formed the Transit Council to promote truckside advertising
and outdoor mobile advertising in general. Also, you can visit the
Alexa.com directory (while you're there, notice we are number
1) for mobile advertising and view a list of truckside advertisers.
Our main competitors are metropolitan bus companies who currently
get 98% of the mobile AD business. We believe when you
compare TruckAds® with metro buses, our services and benefits
are heads above bus advertising.
21. What are the
major advantages of being a TruckAds® Affiliate?
The major advantage for a licensed Affiliate is being part
of a world wide network of truck side advertising brokers,
printers and fleet graphics suppliers/installers.
Affiliates share the premier brand name in truckside advertising,
along with the website and a powerful toll free vanity phone number
which spells credibility, professionalism and an increase in the
bottom line for each Affiliate. Eventually Affiliates will share
in regional, national and perhaps international AD campaigns. Affiliates
will have a distinct advantage over their competition, because only
those who are Affiliates will have the opportunity to participate.
In the future, approximately 300 Affiliate licenses in the US and
abroad will exist and our combined abilities to promote products
and services to a national and international market will be unmatched
by any other form of outdoor media.
22. Why is it so
inexpensive to become a TruckAds® Affiliate?
We offer a better
than fair fee relative to value because our goal is to build the
brand and network into the best known truckside advertising network
in the world. We even offer Affiliates a free
annual service fee
when they purchase USD $30,000 of frames and banners per year.
23. What is a Designated
Market Area (DMA) and can I get a license for more than one
Market?
Nielsen Designated Market Areas (DMA) are used by media research
groups to identify TV stations whose broadcast signals reach a specific
area and attract the most viewers. They map the entire US and are
non-overlapping. Yes you can get more than one Affiliate license.
You can get the license for an adjacent Market to where you live or
in any other Market, as long as you can demonstrate your ability to
work in the market.
24. What am I really
paying for when I join TruckAds®?
This question comes up often and it's a great question! Affiliates
are paying for 6 major benefits when they join. These are benefits
that if obtainable individually, would cost much more.
1. Website with phenomenal
visibility/ranking (16.5% fee)
2. Powerful Toll free vanity number (16.5% fee)
3.
Trademarks with
a strong brand name (16.5% fee)
4. Network of like minded
Affiliates (16.5% fee)
5. Preferred pricing for
TruckAds®
Frame System (16.5% fee)
6. Preferred pricing for
printed vinyl banners (16.5% fee)
When you divide the (monthly) fee by 6, allocating 16.5% of the
fee for each element, Affiliates are paying just $10-$20 per month
for each benefit. Only one Affiliate per market, makes these benefits
worth many times more than the actual amount paid. (The
annual service fee
is based on market size.)
25. Who can I contact
to get started?
Email:
Rod Harris in McLean, Virginia or call him toll free at 800-895-1341.
Outside North America and Puerto Rico, call 703-538-6711.
26. Where can I
find a mobile billboard truck to buy?
Go to our
billboard truck manufacturers page and you'll find seven (7)
specialty advertising trucks to choose from.
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