|
MARKET
YAKIMA PASCO RICHLAND KENNEWICK
MARKET |
|
SEE MARKET LIST ~ YAKIMA PASCO RICHLAND KENNEWICK, WA
|
|
Click Here to Contact Your Local TRUCK ADS® Affiliate and See DMA County
Map
|
| |
|
|
12+ Population
Estimates:
|
|
DMA: |
475,800 |
|
Black: |
2,100 |
|
Hispanic: |
62,500 |
| |
|
Market Information:
|
|
DMA Rank: |
125 |
|
Daily Effective Circulation: |
|
|
Avg. Daily Commute Time: |
|
|
GRP is the total number of impressions delivered by a media
schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
| |
|
|
Gross Rating Points (GRP) |
Allotments* |
|
25(%) |
|
|
50(%) |
|
|
75(%) |
|
|
100(%) |
|
|
*Total Allotments should be
relied on for general planning purposes only.
A Designated Market Area (DMA) is equal to the reach of TV station broadcast
signals
that attract the most viewers within a specific market. This term was first
coined by
Nielsen Media Research. |
|
TruckAds Advertising
in the Fast Lane ® |
7 COUNTIES
IN THIS DESIGNATED MARKET AREA -
DMA
Morrow, OR ~ Umatilla, OR
~ Benton, WA ~ Franklin, WA ~ Kittitas, WA ~ Walla Walla, WA ~ Yakima, WA
|
