MORE
TRUCK ADS® DMA DATA in 2010
TRUCK ADS® Demographic DMA Data will soon include mobi-net and
internet
related data. |
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Advertise Here
Call 1 800 TRUCK AD
AD Size 200 x 600
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DMA DATA
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DMA REGION
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FOR THIS
DMA REGION*
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GENERAL DEMOGRAPHIC CHARACTERISTICS
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SUBJECT |
NUMBER |
PERCENT |
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Total Population |
4,853,900 |
100 |
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Median Age (years) |
0 |
|
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18 Years and Over |
0 |
0 |
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American Indian |
0 |
0 |
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Asian |
0 |
0 |
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Black |
1,106,100 |
0 |
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Hispanic or Latino |
401,400 |
0 |
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White |
0 |
0 |
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SUBJECT |
NUMBER |
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DMA Rank (210 U.S. Media
Markets) |
8 |
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Daily Effective Circulation
DEC |
40,000 |
|
Average Commute Time to Work
(Minutes) |
33 |
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1 to 3 Vehicles or more per
household (Percent) |
0 |
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Median household income (USD) |
0 |
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Median family income (USD) |
0 |
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Per capita income (USD) |
0 |
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Percent high school graduate
or higher |
0 |
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Percent college degree or
higher |
0 |
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*U.S. Census Bureau |
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Learn how your brand can dominate
any DMA |
TRUCK ADVERTISING GRP LEVELS
ALLOTMENTS REQUIRED FOR 25 TO 100 GRP |
Inquiries
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GROSS RATING POINTS (GRP) |
ALLOTMENT
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25
(%) |
20 |
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50
(%) |
40 |
|
75
(%) |
60 |
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100
(%) |
80 |
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GRP is the total number
of impressions delivered by a media schedule, expressed
as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired
IMPRESSIONS. Total Allotments
should be relied on for general planning purposes only.
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32
COUNTIES AND DISTRICT OF COLUMBIA IN THIS
DMA
Washington, DC ~ Allegany,
MD ~ Calvert, MD ~ Charles, MD ~ Frederick, MD ~ Montgomery, MD
~
Prince Georges, MD ~ St. Mary's, MD ~ Washington, MD ~ Fulton, PA
~ Arlington, VA ~ Clarke, VA ~
Culpeper, VA ~ Fairfax, VA ~ Fauquier, VA ~ Frederick, VA ~ King
George, VA ~ Loudoun, VA ~ Page, VA ~
Prince William, VA ~ Rappahannock, VA ~ Shenandoah, VA ~ Spotsylvania,
VA ~ Stafford, VA ~
Warren, VA ~ Westmoreland, VA ~ Berkeley, WV ~ Grant, WV ~ Hampshire,
WV ~
Hardy, WV ~ Jefferson, WV ~ Mineral, WV ~ Morgan, WV
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