| |
|
|
12+ Population
Estimates:
|
|
DMA: |
4,853,900 |
|
Black: |
1,106,100 |
|
Hispanic: |
401,400 |
| |
|
Market Information:
|
|
DMA Rank: |
8 |
|
Daily Effective Circulation: |
40,000 |
|
Avg. Daily Commute Time: |
33 Min. |
|
GRP is the total number of impressions delivered by a media
schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
| |
|
|
Gross Rating Points (GRP) |
Allotments* |
|
25(%) |
20 |
|
50(%) |
40 |
|
75(%) |
60 |
|
100(%) |
80 |
|
32
COUNTIES AND DISTRICT OF COLUMBIA IN THIS
DMA
Washington, DC ~ Allegany,
MD ~ Calvert, MD ~ Charles, MD ~ Frederick, MD ~ Montgomery, MD ~
Prince Georges, MD ~ St. Mary's, MD ~ Washington, MD ~ Fulton, PA ~ Arlington,
VA ~ Clarke, VA ~
Culpeper, VA ~ Fairfax, VA ~ Fauquier, VA ~ Frederick, VA ~ King George,
VA ~ Loudoun, VA ~ Page, VA ~
Prince William, VA ~ Rappahannock, VA ~ Shenandoah, VA ~ Spotsylvania, VA
~ Stafford, VA ~
Warren, VA ~ Westmoreland, VA ~ Berkeley, WV ~ Grant, WV ~ Hampshire, WV
~
Hardy, WV ~ Jefferson, WV ~ Mineral, WV ~ Morgan, WV
|
