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DMA DATA
|
DMA REGION |
FOR THIS
DMA REGION*
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GENERAL DEMOGRAPHIC CHARACTERISTICS
|
|
|
SUBJECT |
NUMBER |
PERCENT |
|
Total Population |
2,416,100 |
100 |
|
Median Age (years) |
0 |
|
|
18 Years and Over |
0 |
0 |
|
American Indian |
0 |
0 |
|
Asian |
0 |
0 |
|
Black |
146,500 |
0 |
|
Hispanic or Latino |
659,000 |
0 |
|
White |
0 |
0 |
| |
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SUBJECT |
NUMBER |
|
DMA Rank (210 U.S. Media
Markets) |
27 |
|
Daily Effective Circulation
DEC |
49,000 |
|
Average Commute Time to Work
(Minutes) |
26 |
|
1 to 3 Vehicles or more per household
(Percent) |
0 |
|
Median household income (USD) |
0 |
|
Median family income (USD) |
0 |
|
Per capita income (USD) |
0 |
|
Percent high school graduate
or higher |
0 |
|
Percent college degree or
higher |
0 |
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|
|
*U.S. Census Bureau |
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Learn how your brand can dominate
any DMA |
TRUCK ADVERTISING GRP LEVELS
ALLOTMENTS REQUIRED FOR 25 TO 100 GRP |
Inquiries
|
|
|
|
GROSS RATING POINTS (GRP) |
ALLOTMENT
|
|
25
(%) |
12 |
|
50
(%) |
23 |
|
75
(%) |
34 |
|
100
(%) |
45 |
|
|
|
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GRP is the total number
of impressions delivered by a media schedule, expressed
as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired
IMPRESSIONS. Total Allotments
should be relied on for general planning purposes only.
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45
CITIES, TOWNS AND INDIAN RESERVATIONS IN THIS
DMA
Alpine, CA ~ Barona
Indian Reservation, CA ~ Bostonia, CA ~ Boulevard, CA ~ Campo, CA
~
Campo Indian Reservation, CA ~ Capitan Grande Indian Reservation,
CA ~ Carlsbad, CA ~ Chula Vista, CA ~ Coronado, CA ~
Cuyapaipe Indian Reservation, CA ~ Del Mar, CA ~ Dulzura, CA ~ El
Cajon, CA ~ Encintas, CA ~ Escondido, CA ~ Fallbrook, CA ~
Imperial Beach, CA ~ Julian, CA ~ La Jolla Indian Reservation, CA
~ La Mesa, CA ~ La Posta Indian Reservation, CA ~
Lakeside, CA ~ Lemon Grove, CA ~ Los Coyotes Indian Reservation,
CA ~ Manzanita Indian Reservation, CA ~
Mesa Grande Indian Reservation, CA ~ National City, CA ~ Oceanside,
CA ~ Pala Indian Reservation, CA ~
Pine Valley, CA ~ Poway, CA ~ Rincon Indian Reservation, CA ~ Romona,
CA ~ Rosemont, CA ~ San Diego, CA ~
San Marcos, CA ~ Santee, CA ~ Solana Beach, CA ~ Solana Beach, CA
~ Spring Valley, CA ~ Tecate, CA ~
Viejas Indian Reservation, CA ~ Vista, CA ~ Warner Springs, CA
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