| |
|
|
12+ Population Estimates:
|
|
DMA: |
2,375,900 |
|
Black: |
53,100 |
|
Hispanic: |
169,000 |
| |
|
Market Information:
|
|
DMA Rank: |
23 |
|
Daily Effective Circulation: |
34,000 |
|
Avg. Daily Commute Time: |
24 Min. |
|
GRP is the total number of impressions delivered by a media schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
| |
|
|
Gross Rating Points (GRP) |
Allotments* |
|
25(%) |
8 |
|
50(%) |
15 |
|
75(%) |
23 |
|
100(%) |
31 |
|
43
TOWNS AND CITIES IN THIS
DMA
Albany, OR ~ Antelope, OR ~ Arlington, OR ~ Battle Ground, WA ~ Bickleton, WA ~ Brownsville, OR ~
Camas, WA ~ Cascade Locks, OR ~ Castle Rock, WA ~ Cathlamet, WA ~ Condon, OR ~ Depoe Bay, OR ~ Dufur, OR ~
Eddyville, OR ~ Goldendale, WA ~ Glenwood, WA ~ Grass Valley, OR ~ Harrisburg, OR ~
Hood River, OR ~
Jefferson, OR ~ Kalama, WA ~ Lebanon, OR ~ Lincoln City, OR ~ Longview, WA ~ Maupin, OR ~ Moro, OR ~
Newport, OR ~ Parkdale, OR ~ Portland, OR ~ Rainier, WA ~ Roosevelt, WA ~ Siletz, OR ~ Stevenson, WA ~
Sweet Home, OR ~ The Dalles, OR ~ Toledo, OR ~ Trout Lake, WA ~ Vancouver, WA ~ Waldport, OR ~
Wasco, OR ~ White Salmon, WA ~ Woodland, WA ~ Yachats, OR ~
|
