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MARKET
PALM
SPRINGS
MARKET |
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Click Here to Contact Your
Local TRUCK ADS® Affiliate and See DMA County Map
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12+ Population Estimates:
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DMA: |
268,700 |
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Black: |
5,800 |
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Hispanic: |
107,200 |
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Market Information:
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DMA Rank: |
149 |
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Daily Effective Circulation: |
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Avg. Daily Commute Time: |
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GRP is the total number of impressions delivered by a media schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
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Gross Rating Points (GRP) |
Allotments* |
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25(%) |
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50(%) |
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75(%) |
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100(%) |
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*Total Allotments should be
relied on for general planning purposes only.
A Designated Market Area (DMA) is equal to the reach of TV station broadcast
signals
that attract the most viewers within a specific market. This term was first
coined by
Nielsen Media Research. |
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TruckAds Advertising in the Fast
Lane ® |
11
TOWNS AND CITIES IN THIS
DMA
Banning, CA ~
Cahuilla Indian Reservation, CA ~
Cathedral City, CA ~
Coachella, CA ~
Desert Center, CA ~
Desert Hot Springs, CA ~
Indio, CA ~
La Quinta, CA ~
Mecca, CA ~
Palm Desert, CA ~
Palm Springs, CA
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