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DMA DATA
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DMA REGION |
FOR THIS
DMA REGION*
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GENERAL DEMOGRAPHIC CHARACTERISTICS
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SUBJECT |
NUMBER |
PERCENT |
|
Total Population |
710,598 |
100 |
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Median Age (years) |
32.7 |
|
|
18 Years and Over |
518,664 |
73 |
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American Indian |
7,279 |
0.01 |
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Asian |
34,311 |
0.05 |
|
Black |
18,100 |
3 |
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Hispanic or Latino |
281,971 |
40 |
|
White |
451,308 |
64 |
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SUBJECT |
NUMBER |
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DMA Rank (210 U.S. Media
Markets) |
124 |
|
Daily Effective Circulation
DEC |
- |
|
Average Commute Time to Work
(Minutes) |
28 |
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1 to 3 Vehicles or more per household
(Percent) |
96 |
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Median household income (USD) |
53,257 |
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Median family income (USD) |
57,925 |
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Per capita income (USD) |
22,497 |
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Percent high school graduate
or higher |
51 |
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Percent college degree or
higher |
25 |
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*U.S. Census Bureau 3/10 |
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Learn how your brand can dominate
any DMA |
TRUCK ADVERTISING GRP LEVELS
ALLOTMENTS REQUIRED FOR 25 TO 100 GRP |
Inquiries
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GROSS RATING POINTS (GRP) |
ALLOTMENT
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25
(%) |
0 |
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50
(%) |
0 |
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75
(%) |
0 |
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100
(%) |
0 |
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GRP is the total number
of impressions delivered by a media schedule, expressed
as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired
IMPRESSIONS. Total Allotments
should be relied on for general planning purposes only.
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27 TOWNS AND CITIES
IN THIS
DMA
Aptos, CA ~ Aromas,
CA ~ Ben Lomond, CA ~ Boulder Creek, CA ~ Carmel Highlands, CA ~
Carmel Valley, CA ~
Carmel, CA ~ Castroville, CA ~ Del Monte, CA ~ Felton, CA ~ Freedom,
CA ~ Gonzales, CA ~ Greenfield, CA ~
Hollister, CA ~ King City, CA ~ Marina, CA ~ Monterey, CA ~ Opal
Cliffs, CA ~ Prunedale, CA ~ Rio Del Mar, CA ~
Salinas, CA ~ San Ardo, CA ~ Santa Cruz, CA ~ Scotts Valley, CA
~ Seaside, CA ~ Soledad, CA ~ Watsonville, CA
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