| |
|
|
12+ Population Estimates:
|
|
DMA: |
1,306,000 |
|
Black: |
124,500 |
|
Hispanic: |
17,300 |
| |
|
Market Information:
|
|
DMA Rank: |
48 |
|
Daily Effective Circulation: |
46,000 |
|
Avg. Daily Commute Time: |
23 Min. |
|
GRP is the total number of impressions delivered by a media schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
| |
|
|
Gross Rating Points (GRP) |
Allotments* |
|
25(%) |
5 |
|
50(%) |
11 |
|
75(%) |
16 |
|
100(%) |
22 |
|
29
COUNTIES IN THIS DESIGNATED MARKET AREA -
DMA
Clark, IN
~ Crawford, IN ~ Floyd, IN ~ Harrison, IN ~ Jackson, IN ~ Jefferson, IN ~ Jennings, IN
~
Orange, IN ~ Scott, IN ~ Washington, IN ~ Adair, KY ~ Breckinridge, KY ~ Bullitt, KY ~ Carroll, KY
~
Grayson, KY ~ Green, KY ~ Hardin, KY ~ Henry, KY ~ Jefferson, KY ~ Larue, KY ~
Marion, KY ~ Meade, KY ~ Nelson, KY ~ Oldham, KY ~ Shelby, KY ~
Spencer, KY ~ Taylor, KY ~ Trimble, KY ~ Washington, KY
|
