| |
|
|
12+ Population
Estimates:
|
|
DMA: |
1,322,900 |
|
Black: |
122,300 |
|
Hispanic: |
290,000 |
| |
|
Market Information:
|
|
DMA Rank: |
43 |
|
Daily Effective Circulation: |
38,000 |
|
Avg. Daily Commute Time: |
25 Min. |
|
GRP is the total number of impressions delivered by a media
schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
| |
|
|
Gross Rating Points (GRP) |
Allotments* |
|
25(%) |
6 |
|
50(%) |
13 |
|
75(%) |
19 |
|
100(%) |
26 |
|
26 TOWNS
AND CITIES IN THIS
DMA
Alamo, NV ~ Amargosa Valley,
NV ~ Beatty, NV ~ Boulder City, NV ~ Caliente, NV ~ Duckwater, NV ~ East
Las Vegas, NV ~
Gabbs, NV ~ Henderson, NV ~ Hiko, NV ~ Indian Springs, NV ~ Jean, NV ~ Las
Vegas ~ Laughlin, NV ~ Mesquite ~
North Las Vegas, NV ~ Overton ~ Pahrump, NV ~ Paradise, NV ~ Pioche, NV
~ Ralston, NV ~ Round Mountain, NV ~
Searchlight, NV ~ Spring Valley, NV ~ State Line, NV ~ Warm Springs, NV
|
