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DMA DATA
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DMA REGION |
FOR THIS
DMA REGION*
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GENERAL DEMOGRAPHIC CHARACTERISTICS
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SUBJECT |
NUMBER |
PERCENT |
|
Total Population |
1,412,415 |
100 |
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Median Age (years) |
38.7 |
|
|
18 Years and Over |
1,051,684 |
75 |
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American Indian |
11,604 |
0.008 |
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Asian |
72,814 |
0.05 |
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Black |
125,342 |
0.08 |
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Hispanic or Latino |
305,077 |
22 |
|
White |
1,017,724 |
72 |
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SUBJECT |
NUMBER |
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DMA Rank (210 U.S. Media
Markets) |
43 |
|
Daily Effective Circulation
DEC |
38,000 |
|
Average Commute Time to Work
(Minutes) |
25 |
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1 to 3 Vehicles or more per household
(Percent) |
92 |
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Median household income (USD) |
37,540 |
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Median family income (USD) |
45,905 |
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Per capita income (USD) |
19,204 |
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Percent high school graduate
or higher |
67 |
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Percent college degree or
higher |
14 |
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*U.S. Census Bureau 3/10 |
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Learn how your brand can dominate
any DMA |
TRUCK ADVERTISING GRP LEVELS
ALLOTMENTS REQUIRED FOR 25 TO 100 GRP |
Inquiries
|
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GROSS RATING POINTS (GRP) |
ALLOTMENT
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25
(%) |
6 |
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50
(%) |
13 |
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75
(%) |
19 |
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100
(%) |
26 |
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GRP is the total number
of impressions delivered by a media schedule, expressed
as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired
IMPRESSIONS. Total Allotments
should be relied on for general planning purposes only.
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26 TOWNS AND CITIES
IN THIS
DMA
Alamo, NV ~ Amargosa
Valley, NV ~ Beatty, NV ~ Boulder City, NV ~ Caliente, NV ~ Duckwater,
NV ~ East Las Vegas, NV ~
Gabbs, NV ~ Henderson, NV ~ Hiko, NV ~ Indian Springs, NV ~ Jean,
NV ~ Las Vegas ~ Laughlin, NV ~ Mesquite ~
North Las Vegas, NV ~ Overton ~ Pahrump, NV ~ Paradise, NV ~ Pioche,
NV ~ Ralston, NV ~ Round Mountain, NV ~
Searchlight, NV ~ Spring Valley, NV ~ State Line, NV ~ Warm Springs,
NV
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