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MARKET
FRESNO
VISALIA
MARKET |
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Local TRUCK ADS® Affiliate and See DMA County Map
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12+ Population Estimates:
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DMA: |
1,371,200 |
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Black: |
35,70 |
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Hispanic: |
297,800 |
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Market Information:
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DMA Rank: |
55 |
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Daily Effective Circulation: |
20,000 |
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Avg. Daily Commute Time: |
22 Min. |
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GRP is the total number of impressions delivered by a media schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
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|
Gross Rating Points (GRP) |
Allotments* |
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25(%) |
4 |
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50(%) |
7 |
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75(%) |
11 |
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100(%) |
14 |
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*Total Allotments should be
relied on for general planning purposes only.
A Designated Market Area (DMA) is equal to the reach of TV station broadcast
signals
that attract the most viewers within a specific market. This term was first
coined by
Nielsen Media Research. |
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TruckAds Advertising in the Fast
Lane ® |
6
COUNTIES IN THIS DESIGNATED MARKET AREA -
DMA
Fresno, CA
~ Kings, CA ~ Madera, CA ~ Mariposa, CA ~ Merced, CA ~ Tulare, CA
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