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MARKET CEDAR RAPIDS WATERLOO DUBUQUE MARKET

SEE MARKET LIST ~ CEDAR RAPIDS WATERLOO DUBUQUE, IA

Click Here to Contact Your Local TRUCK ADS® Affiliate and See DMA County Map


12+ Population Estimates:
DMA:	704,200
Black:	4,500
Hispanic:	2,300

Market Information:
DMA Rank:	89
Daily Effective Circulation:
Avg. Daily Commute Time:

GRP is the total number of impressions delivered by a media schedule, expressed as a percentage of the population. Allotments are the number of ADS in a showing required to reach the desired GRP.

Gross Rating Points (GRP)	Allotments*
25(%)
50(%)
75(%)
100(%)

*Total Allotments should be relied on for general planning purposes only.

A Designated Market Area (DMA) is equal to the reach of TV station broadcast signals
that attract the most viewers within a specific market. This term was first coined by Nielsen Media Research.

TruckAds Advertising in the Fast Lane ®

21 COUNTIES IN THIS DESIGNATED MARKET AREA - DMA
Allamakee, IA ~ Benton, IA ~ Black Hawk, IA ~ Bremer, IA ~ Buchanan, IA ~ Butler, IA ~ Cedar, IA ~ Chickasaw, IA ~
Clayton, IA ~ Delaware, IA ~ Dubuque, IA ~ Fayette, IA ~ Grundy, IA ~ Iowa, IA ~ Johnson, IA ~ Jones, IA ~
Keokuk, IA ~ Linn, IA ~ Tama, IA ~ Washington, IA ~ Winneshiek, IA

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