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MARKET
BOSTON
MANCHESTER
MARKET |
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Click Here to Contact Your Local
TRUCK ADS® Affiliate and See DMA County Map
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12+ Population Estimates:
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DMA: |
5,216,400 |
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Black: |
241,200 |
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Hispanic: |
266,300 |
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Market Information:
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DMA Rank: |
7 |
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Daily Effective Circulation: |
43,000 |
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Avg. Daily Commute Time: |
29 Min. |
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GRP is the total number of impressions delivered by a media schedule,
expressed as a percentage of the population.
Allotments are the number
of ADS in a showing required to reach the desired GRP. |
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Gross Rating Points (GRP) |
Allotments* |
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25(%) |
17 |
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50(%) |
33 |
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75(%) |
50 |
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100(%) |
67 |
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*Total Allotments should be
relied on for general planning purposes only.
A Designated Market Area (DMA) is equal to the reach of TV station broadcast
signals
that attract the most viewers within a specific market. This term was first
coined by
Nielsen Media Research. |
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TruckAds Advertising in the Fast
Lane ® |
16 COUNTIES IN THIS DESIGNATED MARKET AREA -
DMA
Barnstable,
MA ~ Dukes, MA ~ Essex, MA ~ Middlesex, MA ~ Nantucket, MA ~ Norfolk, MA ~ Plymouth, MA
~
Suffolk, MA ~ Worcester, MA ~ Belknap, NH ~ Cheshire, NH ~ Hillsborough, NH ~ Merrimack,
NH ~
Rockingham, NH ~ Strafford, NH ~ Windham, VT
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